True happiness app named street basketball FSPL finals ended to create the first sports e-sports event.

After several months' efforts, the finals of the 20021"Street Basketball" FSPL professional league ended perfectly. The theme of this finals is "King's Inheritance, Decisive Battle Stadium", which is exclusively named by "True Happiness" app. There are 12 top professional teams participating in the finals. After 148 competition, the Ehome team finally won the final championship.

Collision between sports e-sports events and "True Happiness" APP

Street Basketball Professional League (FSPL), founded by Shanghai Tianyou Software Co., Ltd., is the highest-level e-sports game of street basketball. It has been successfully held for four times so far. In 2020, "Street Basketball" was broadcast live 128 days, with a total number of over 5,000 games and a content viewing volume of over 6 billion.

The True HAPPiness app exclusively sponsored the FSPL Street Basketball Professional League, and with the help of the advantages of the Internet, the selection of the "Le" section was combined with the e-sports content in the revised and upgraded True Happiness, so that the majority of e-sports fans could use the "live broadcast", "short video" and "notes" on the "event" platform launched by the True Happiness app.

The competition system has gradually become three-dimensional, and sports e-sports have received great support.

With the precipitation of street basketball professional league for several years, the competition system has become more and more three-dimensional and mature. This street basketball professional league first reflects the continuity of the competition culture in the slogan of the competition. From last year's "witnessing tomorrow's legend" to this year's "glory is about to be passed down", it shows the concept of "bringing the new with the old". In order to improve the competition and appreciation of the event, street basketball creates a three-dimensional event system to comprehensively enhance the antagonism and excitement of the event; In order to reflect urbanization, the participating teams and players of FSPL Street Basketball Professional League cover all provinces in China, which is helpful to popularize basketball e-sports culture in various regions and create a city e-sports business card. In order to increase public participation, the "True Happiness" app was jointly launched to encourage players to participate in activities through the true happiness platform.

The FSPL professional league has promoted the development of e-sports events and received strong support from Shanghai Pudong New Area Cultural and Sports Bureau, Pudong New Area Commercial Committee and Shanghai E-sports Association. At the opening ceremony of FSPL this year, the leaders of Pudong New Area in Shanghai took the stage to deliver a speech for the opening ceremony of the competition, which jointly promoted the vigorous development of e-sports.

Comply with the trend of the times, seize the opportunity of "e-sports+"and promote strategic upgrading.

Under the background of consumption upgrading and digital economy era, the concept of e-sports has gradually taken root in people's hearts. The single content of competitive attributes can no longer meet the growing entertainment needs of this group of people, and the development of e-sports industry has gradually begun to develop in a more diversified direction. Therefore, the integration of pan-entertainment and the development of e-sports industry has become a new direction for the future development of e-sports industry, and it has also opened a new stage for e-sports industry. Therefore, aiming at the changes and needs of the times, realizing accurate marketing, improving the efficient conversion rate of income and socialization, creating a new breakthrough in consumer marketing, and empowering merchants and consumers, "True Happiness" APP is keenly aware of the impact of current e-sports and has contributed to cross-border cooperation with FSPL Street Basketball Professional League. Gome, which leads the entertainment retail this time, will join hands with sports competition FSPL to open a new marketing explosion point, which is bound to set off great attraction among young people, and cross-border IP marketing will set up a new industry model.

The exclusive title of "True Happiness" APP is "Street Basketball" FSPL Professional League. On the brand-new stage of "e-sports+",relying on the enjoyment of the entire retail ecology to help upgrade consumption shows Gome's determination and courage to promote its own upgrading and the reform and layout of the e-sports sector.

In the future, "True Happiness" app will continue to deepen its cooperation with e-sports events, develop more e-sports events, and combine its own characteristics with e-sports content to move towards a new future.