Porridge shop business plan

Porridge shop business plan (3 articles)

Time flies so fast that people are caught off guard. Our work will usher in new progress. Please work hard together and write a business plan. Make a plan. How should we make a plan? The following is a porridge shop business plan that I compiled for you. I hope it can help you.

Porridge shop business plan 1

1. Introduction

Store name: Feng Yu Tong Porridge

Main business: Various Healthy porridge (mainly ice porridge in summer, which can also be heated), some foods that go with the porridge, and a set meal composed of them.

Our store adopts the method of combining the store front and food delivery as a supplement to launch personalized, fast and convenient services. Our store targets students, office workers, and people shopping during holidays between the ages of 15 and 40, so it focuses on health, leisure, and novelty. The price will be set at a mid-range level.

2. Market Analysis

Competition in the catering industry is fierce, and the entry threshold is low. Once it is established, unified standardized services or even patents cannot form a high enough threshold to limit competition. Therefore, the shaping of the store image is implemented in the operation from beginning to end. Only by forming a brand with its own unique personality can it form its own threshold from cultural, psychological and other non-material factors! Our image is tentatively defined as: health-care, Casual and novel ice porridge shops and black food shops are built based on the principles of high grade, good hygiene, full variety and excellent service.

Although competition in the catering industry is fierce, this type of store is still quite rare. In summer, the weather is hot and people's appetite is not very good. They always want to eat something to relieve the heat. Ice porridge is the kind of food that can arouse appetite and make people full. It is very suitable for office workers and students. Plus, if you don’t feel like going out in hot weather, you can have food delivered. Through observation at Minjiang College, I found that the business of the store in Xia Tian was particularly good. Although it has not yet established a store and only has one refrigerator, it is still almost sold out every day. I asked about the sales of 200 yuan a day. share.

Porridge has been considered a health-preserving food since ancient times. When you can’t eat anything else, drinking porridge is the best choice. Nowadays, urbanites don’t want to eat because of the pressure of work and study, or lack of time. At this time, drinking porridge is a very good choice. Of course, in addition to pursuing novelty to attract customers, the most important thing in our store is to retain customers with taste and health.

3. Self-analysis

1. I also own a restaurant at home. When business was good, I helped out at home every day in my spare time, so I have good experience. Although the varieties are different, there are many similarities. Know how to source materials, hire practical employees, how to treat different customers, etc.

2. Frequently surf the Internet and have a certain network foundation. You can make your own web pages to promote among some major consumer groups such as schools.

IV. Store selection

Choose a store near Normal University Street in Cangshan District. Don't worry about competition in the same industry. Once more and more stores in the same industry open, there will be a gathering effect, which will easily expand the influence, gather popularity, and form a "XX professional street". Business will definitely be easier to do than going alone. Note that the choice of business location according to industry conditions is closely related to business content and potential customer groups. Each industry has different characteristics and consumer targets. Prime locations are not the only choice. Some stores are better off in downtown areas. In relatively remote and specific areas, it is better for catering businesses to open in prime locations with high flow of people.

Reasons: 1. There is a large flow of people, many people shopping, and most of them are young people. Young people will be interested in my products.

2. There are many schools nearby, such as the old campus of Fuzhou Normal University, the Affiliated High School, Fuzhou Senior High School, etc. These students are also our consumer group, and having meals delivered will make them happier. 3. My home is here, and it only takes 5 minutes to walk home. Some daily life is very convenient, and I am more motivated to work. 4. I studied here from elementary school to high school, and I am very familiar with the schools here, which will allow me to better enter this market.

5. I have relatives who open a store here, which can help me find stores with cheap prices and good locations, and they can also help me in daily life.

6. Although there are many restaurants in this area, this type of store is the first. I think as long as the publicity is in place, it will be on the right track.

5. Store Decoration

The first impression given to customers is very important. The style of the store decoration is simple and elegant, mainly in quiet colors, so that people can walk in time

But I also had the urge to go in and rest. Curtains or curtains can be used on the surrounding walls, but the style can be changed from time to time to enhance the freshness of the customers.

The lighting should also be appropriate. If it is too bright or too dark, the effect will not be good. Play some comfortable music to let customers regard eating as a kind of enjoyment.

6. When purchasing rice, which is relatively large and durable, you can buy more at one time to save costs and resist market fluctuations in price. Other products should be kept fresh and the variety should be diversified.

7. Manpower planning

Because most of the porridge in summer can be prepared in advance and frozen in the refrigerator, and there is not much money in the early stage of starting a business, you can make it yourself in advance and hire 2 waiters. . When it stabilizes, we will consider whether to increase manpower based on our turnover and other conditions.

8. Cost amount analysis

Procurement is a very important link. How to reduce procurement costs should consider purchase channels, purchase methods, etc. The type and quantity of purchased goods depend on experience or data analysis of product sales. Scientific procurement can effectively control inventory, improve capital turnover, and combat occasional large price fluctuations.

Regarding rent, pay attention to negotiating the relevant additional conditions, which can also save you a lot of expenses. First of all, before renting a house, you should have a clear understanding of the existing conditions in the store, including the decoration status, equipment condition, etc., and then through negotiation, ask the landlord to carry out basic renovations on the storefront before renting it out. Utilize equipment and decoration, make basic repairs to the roof, floor, and walls of the store, add or repair water and electricity facilities, etc., or require the landlord to bear the corresponding costs and deduct them from the rent. You can also negotiate for a deferral of rent payments. Try to keep the initial rent as low as possible, and after a period of time when the business is on track, pay according to the standard and make up the initial difference. As long as you speak sincerely and rationally to the landlord, and take the initiative to limit the extension period, some reasonable landlords will agree, which can also reduce a lot of financial burden in the early stage of starting a business.

9. Advertising

1. The store name sign (Wind and Rain Same Porridge) should be eye-catching and have its own characteristics

2. Slogan: You can use "Advocate The triple dietary concept of green, whole grains and natural food starts with porridge" or "A bowl of porridge every day will make you beautiful and healthy" and other easy-to-remember and healthy words are used as slogans.

3. Ways: handing out flyers, school broadcasts, web pages (pay attention to the school’s post bar)

10. Application for business licenses Before opening a store, you must first apply for relevant licenses , otherwise it is operating without a license. In addition to applying for a business license, if you want the signboard of your store to not be abused by others and to be used for your own exclusive use, you must also apply for service mark registration with the Industrial and Commercial Bureau. The name of the signboard hanging at the entrance of the store may have its own special design in addition to the name text or pattern. This kind of non-commercial text and image is called a service mark. It is different from the company or trade name you applied for, and the names of the two may also be different. However, whether you are applying for a company, bank number, or registering a service mark, you can entrust an agency to handle it.

11. Business strategy

1. Opening promotion

In the early days of opening, if others are not familiar with our store, you can give certain discounts based on the original price. , improve the visibility of our store. Free samples are provided to guests who provide feedback. I think this can help our store accumulate a certain number of regular customers.

2. Apply for a membership card

When the points reach a certain amount, our store will provide a serving of our most unique lover's porridge. And all purchases in our store are discounted at 10%, and you can get an even higher discount during the holidays.

3. All waiters must wear clothing customized by the store to give people a professional and hygienic feeling. Follow the principle of "customer first" to serve every customer, so that every customer will feel that it is a happy enjoyment in our store.

4. Regular group buying can not only increase visibility, but also increase customer flow. (For customers near our store, you can make a reservation and have it delivered to your door)

5. I think the most important thing is the taste of the food. Only if it is delicious will there be repeat customers. If it is not delicious, just eat it and run away.

One will be closed soon.

12. Investment estimate

1. Initial investment

(1) Decoration cost 5,000 yuan.

(2) Backstage construction costs 3,000 yuan.

(3) The purchase of tables and chairs is 20xx yuan.

(4) Purchase tableware for 1,000 yuan.

(5) Sanitary appliances 500 yuan. (6) License fee is 500 yuan.

(8) The first batch of raw materials is 1,500 yuan.

***Total: 13,500 yuan.

2. Investment expenses during the operating period

(9) Storefront rent is 3,000 yuan/month.

(10) Staff salary is 4,000 yuan/month.

(11) Promotion fee 200 yuan/month.

(12) Water and electricity bill is 300 yuan/month.

(12) Other unknown expenses are 500 yuan/month.

Total monthly expenses=3004002050300=8,000 yuan

Total annual expenses=8000*12=96,000 yuan

3. Income estimate

Summer: Estimated sales per day: 300 copies (50 set meals), each priced at RMB 3-8 (set meal is RMB 15-30), estimated profit is RMB 2 per serving (set meal is RMB 10) ).

Total monthly profit = 300*2*350*10*30=33,000 yuan

Winter: It is estimated that 200 copies will be sold every day (20 packages), each price is 3 -8 yuan (a set meal is 15-30 yuan), and the estimated profit is 2 yuan/portion (a set meal is 10 yuan).

Total monthly profit = 200*2*320*10*30=18,000 yuan

Average annual income = (330018000)*6=306,000 yuan

I believe that as long as I can run it well, I will be successful, build my own brand, and develop into a chain store. Porridge shop business plan 2

1. Foreword

People regard food as their first priority, which shows the importance of food.

People’s eating places are nothing more than homes and restaurants.

The latter category is broken down as follows:

Western food:

1. High-end restaurants: Pay attention to taste and class.

The price is high.

Suitable for high-income people.

2. Fast food restaurants, such as McDonald's, KFC, etc.

Suitable for teenagers to consume.

Chinese food:

1. Hotel: Win with scale operation.

2. Small hotel: Win with special signature dishes.

3. Chain fast food restaurants: Win with chain-scale operations.

4. Food stalls: Cheap and good quality, win at will.

If you want to find a foothold in a fiercely competitive market? The "selling" point is very important.

Although many people know about the series of products whose main product is the traditional Chinese food "congee", not many are well managed.

It is both a blind spot and a selling point.

As long as you have good products and good business methods, you can become popular in the market.

Achieve very good results.

Dictionary explanation of "porridge": porridge.

A semi-liquid food cooked with grain or grain and other things.

Eating porridge is a traditional eating habit of the Chinese people.

It has a history of thousands of years.

It is one of people’s main diets.

Especially the main food for Buddhist disciples.

In the year of famine, the imperial court and wealthy officials and wealthy families built porridge sheds to provide disaster relief, which illustrates the importance of porridge to survival.

As times change, people not only want to eat well, but also eat skillfully.

Modern research shows that eating "porridge" has more health care, beauty and dietary therapy effects.

Using medicated porridge is the best and simplest way to maintain health and self-sufficiency.

To this day, "porridge" is still one of the most popular foods in the country.

For example, millet porridge and corn porridge in the north; Tingzi porridge and brother porridge in Guangdong have spread overseas and are popular in Southeast Asia.

In addition to its general diet, it can also be used to prevent diseases, treat diseases, and maintain health and beauty.

Due to various reasons, such as scattered methods, single varieties, and incorrect marketing methods, industrial operations cannot be formed.

We spotted the opportunity, dug out and sorted it out, collected and selected hundreds of practical porridge recipes, and launched the "Hekou Yi Porridge" series of products to meet market demand.

Investigation and research show that this is one of the industries with low investment risk, wide range of uses, small cost and large profit, promising market prospects and high return rate.

2. Market Research and Competition Status

At present, people’s understanding of porridge is still limited to a general state, with a single variety. The common white porridge with pickles, eight-treasure porridge (red), bean porridge and millet There are only a few varieties such as porridge and preserved egg porridge, and there is very little publicity about the effectiveness. The sales method is also old. There is no specialized porridge shop and corresponding marketing network. The market gap is huge and there is no obvious competition.

Ordinary porridge can only satisfy hunger and fill the stomach. The price is low and the profit is low, and people are highly selective.

What we have launched are hundreds of green and environmentally friendly products that integrate food therapy, health care, beauty and longevity.

Selling point: It’s not porridge, it’s health! The concept of porridge as just a general food has long been outdated. Its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, satisfy people’s psychological needs, and make consumption more enjoyable. readers gain value and satisfaction from it.

At the same time, before others wake up, we can find out the potential needs of consumers and create them for them to seize business opportunities.

3. Consumer Research

1. Target: General consumers, focus: infants and young children, students, the elderly, pregnant women, and patients.

2. Main benefits: nutrition, hygiene, good taste, health care, and dietary therapy.

3. Main occasions: breakfast: economical, nutritious breakfast.

Cooperate with dry point sales.

Dinner: In addition to the above functions, the focus is on hospitals and schools.

Late night snacks: Provide leisure venues and nutritious and delicious food for late night snack customers.

(Providing high-quality services to night taxi drivers is also an opportunity that cannot be underestimated)

4. Importance: patients, students, and the elderly need nutrition; they can save themselves the trouble of making porridge. It is inconvenient to buy raw ingredients and ingredients; it is more secure, hygienic and nutritious, and has many functions.

The tonic effect of high-end porridge makes people with status feel superior to others.

Maintain health, save time and effort, and make consumers feel like they are taking advantage.

4. Main products:

More than 300 kinds of porridge and dry snacks, 62 types available in rotation

1. 14 types of cereal porridge

2 16 types of bean porridge

36 types of vegetable porridge

40 types of meat porridge

5. 12 types of flower porridge

6 32 types of fruit porridge

7 80 types of traditional Chinese medicine porridge

8 20 types of fish porridge

9 12 types of other types of porridge

< p> 62 types of supporting products

1 36 types of cakes

2 16 types of cakes

3 10 types of other types

Advantages :

There are many varieties, wide adaptability, high degree of optionality, cheap raw materials, easy to purchase, short process flow, no special technology required, easy production, good sales, no off-peak seasons.

Disadvantages:

Due to the large number of ingredients, initial procurement is a little troublesome, and promotion requires a process

1. Braised vegetables:

Special braised vegetables from various places ( Such as Sichuan braised vegetables, Wuhan duck neck, Nanjing salted duck, Kaifeng bucket chicken, Jiangsu and Zhejiang bad vegetables, Guangdong and Hunan roasted meat, smoked vegetables), fresh pickles.

2. Snacks from various places

1. Northern flavor: Northeast Li Liangui bacon pancake, Haicheng pie, Dalian steamed jujube cake, Tianjin mother and son clove cake, assorted sesame cake, Pancakes and fruit, mixed sugar pot cakes from Chengde, flower rose cakes, Yiwo silk clear oil cakes from Beijing, Hada cakes from Inner Mongolia, Roujiamo from Xi'an, radish cakes, Qinzhen Liangpi, Huanggui persimmon cakes, pots from Binzhou, Shandong Cake, Jinan’s Thousand Layer Cake, Zhoucun Crispy Shao Cake, Kongfu Osmanthus Cake, etc.

2. Southern flavor: Taiwanese peanut stone cake, pickle cake, bean paste pot cake, pumpkin cake, three fresh pot cake, Shanghai wine rice cake, loose silk pot cake, Sichuan salt and pepper pot cake, rose flower cake, Jiangsu Huangqiao sesame cake, Suzhou sesame cake, Yangzhou date mud cake, Taicang oil spring cake, Guiyang chicken cake, Hangzhou coir rain cake, Huzhou sister-in-law cake, Jinhua snow vegetable pancake, Hubei Dongpo cake, Guangshui orange cake, shrimp shreds Cake, Hubei Jiangling Jiuhuang Cake, Hunan-E tea cake, Wuhan Laotongcheng bean curd, Xiaotaoyuan pastry cake, noodle nest, bean paste and lotus root cake, Guangxi lotus paste sandwich cake, Anqing pastry cake, Hunan Liuyang fennel cake, Jiangxi Jiujiang osmanthus cake Tea cakes, Guangdong Chaozhou lard, sesame and scallion cakes, Guangzhou Xiaofeng cakes, crescent moon cakes, Yunnan egg wheat cakes, Fujian Quanzhou crystal turnip cakes, Quanzhou taro cakes.

Xiamen oyster omelette, etc.

There are many local snacks, which can be made according to the specific local conditions. It is recommended that snacks from the north and the south be mixed together to make them more attractive. Porridge shop business plan 3

1. Basic situation:

1. Store name: Dried oyster porridge

Currently available funds are 5-100,000 yuan.

The venue is planned to be next to a primary school/hospital/supermarket

Store area: less than or equal to 60 square meters (excluding operation room).

2. Current difficulties and plans: The store decoration has not yet been decided, and the candidate has not yet been decided.

2. Market analysis of the project:

Reasons for choosing the project: Catering is a cash transaction with no risk of bad debts, low investment, and small losses. An initial investment of RMB 79,000 has been made, and the prospects are expected to be quite good, and I am ready to endure hardships both physically and mentally. At the current location, there is no similar porridge restaurant in Feng County. Health preservation has gradually become the main focus of the people in the county. From this, it can be inferred that if the operation is good, there will be a good development prospect.

Basic situation of market survey: According to the preliminary survey, the income of consumers in this area is around 20xx-4000 yuan, which is exactly our target customer. Ordinary porridge can only satisfy hunger and the price is low and the profit is low. People choose Strong sex. What we have launched are hundreds of green and environmentally friendly products that integrate food therapy, health care, beauty and longevity.

Selling point: It’s not porridge, it’s health! The concept of porridge as a general food has long been outdated. Its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, satisfy people’s psychological needs, and make consumption more enjoyable. readers gain value and satisfaction from it. At the same time, before others wake up, we can find out the potential needs of consumers and create them for them to seize business opportunities.

3. Target customer analysis:

1. Target: general consumers, focus: infants, students, the elderly, pregnant women, patients, residents (who don’t like to cook) < /p>

2. Main benefits: nutrition, hygiene, good taste, health care, and dietary therapy.

3. Main occasions: breakfast: economical, nutritious breakfast. Cooperate with dry point sales. Dinner: In addition to the above functions, the focus is on hospitals and schools. Late night snacks: Provide leisure venues and nutritious and delicious food for late night snack customers. (Providing high-quality services to night taxi drivers is also an opportunity that cannot be underestimated)

4. Importance: patients, students, and the elderly need nutrition; it eliminates the trouble of making porridge by yourself and the inconvenience of purchasing raw materials and ingredients; More secure, hygienic and nutritious, with many functions. The tonic effect of high-end porridge makes people with status feel superior to others. Maintain health, save time and effort, and make consumers feel like they are taking advantage.

Corporate organizational structure and management measures: Because the store is small, I will be the chef and waiter for the time being. The official seal and financial seal are managed by myself. Employees have employee guidelines, which are posted in the operation room. Everyone must leave a message when going out. Individuals must be responsible for products (linked to wages), and red envelopes are given at the end of the year.

4. Economic analysis:

Investment budget and financing plan: initial investment of 85,000 yuan

Venue: 50-60 square meters, rent 20xx-3,000 yuan. If you rent the second floor, it will be even lower (the situation varies in different locations) Franchise fee: 20,000 yuan

Three months of store rent paid in advance: 6,000-10,000 yuan Equipment purchase of kitchen utensils 10,000 yuan

Store decoration costs 10,000-20,000 yuan (depending on the conditions, it can be simply decorated and the price is lower)

Simple decoration includes air conditioning, exhaust equipment and some tables and chairs for 10 tables, 10,000 yuan, and one air conditioner is 4,500 yuan ,

Bowl (disposable paper bowl): 0.30 yuan each, 500 pieces ***150 yuan

Material fee: 2,800 yuan. Operating capital: more than 5,000-10,000 yuan

Certificates, licenses, fees, taxes, etc.: business license, tax registration and some other management fees of 20xx yuan

Investment recovery time:

Monthly income: 50 yuan per table per day * 10 tables * 2 meals = 1,000 yuan * 30 days = 30,000 yuan

Monthly expenditure: waiter salary + chef salary, 3,60 3000=6600 yuan, communication 100, water, electricity and coal 1500, unforeseen 20xx, keep the account yourself. The cost of ingredients is 10,000 yuan. The profit is 9,800 yuan. Additional investment is required for one year.

5. Risk prevention:

Risk factor analysis: According to the characteristics of the catering industry, I think the risks are: 1. Similar to the SARS disaster, people are not confident about dining out. 2. Weather factors (strong wind and heavy rain), fewer customers, too hot or too cold for too long, etc. 3. The number of competitors increases and draws away inappropriate or potential customers. 4. The price of raw materials has increased or procurement difficulties have led to defective goods being delivered. 5. The owner or employee is sick.

6. Food hygiene quality, counterfeit currency.

Risk prevention measures:

Response:

1. Maintain and use working capital for 3-4 months, but half of the employees must be laid off. 2. Change varieties, reduce losses as much as possible, and use free time to develop new products. 3. Don’t lower prices, improve quality, and attract customers. 4. Change the product structure and ensure good inspection. 5. Train cashiers to be responsible.

6. Develop a standardized food hygiene qualification system and buy a good banknote detector. 7. Business goals:

Business goals in the initial stage of the business: After opening, grasp product quality and never let go, understand customers’ opinions on food, make timely adjustments, use yourself as the standard, lead waiters to serve customers, and do everything with customers Taking God as the standard, we know how to launch our own new products and how to launch porridge products suitable for customers.

The goal for the two years after the establishment of the company: strive to recover and make a profit in the first year. In the next year, 30,000 yuan was spent on decoration and expansion of production according to the situation.

There has never been a savior or a fairy emperor. To create human happiness, we all have to rely on ourselves!

How can you see a rainbow without going through wind and rain? No one can succeed casually. ;