Automotive Marketing Skills Competition Process

The process of the Automobile Marketing Skills Competition is as follows:

Project Analysis:

It strengthens the brand image and personality of BMW brand innovation, sense of technology, high performance, and pursuit of freedom and quality brand proposition. Attract target groups to auto show events and promote the new BMW Vision ConnectedDrive car.

Advertising target:

Consumption group of people who are independent, public, like to pursue new things, high technology and enjoy life, who also love cars and have a certain economic foundation, mainly men. .

Advertising strategy:

The advertising for the entire BMW Auto Show promotion case uses iCast floating layer and iCast standard window advertising formats. The large-area display has eye-catching effects, good exposure effects, and complete Match the brand’s personality and needs. The advertising creativity reflects the quality and dignity of the BMW brand. The flowing model lines show the fashion and dynamics of the new BMW, the highly technological design, and the concise and clear advertising slogans also directly play a role in promoting the auto show activities.

Advertising format:

iCast floating layer and iCast standard window

Website selection:

Auto channel of the website and large website

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Overall effect analysis:

BMW Joy’s “Foresee Today, Meet Tomorrow” BMW Auto Show promotion case is presented in the form of iCast floating layer and iCast standard window, and the advertising creativity has both a sense of fashion and technology. This advertising campaign combined with auto show activities has brought nearly 1.5 million exposures to advertisers, which has played a good publicity role in increasing brand exposure and raising product awareness. At the same time, it attracted nearly 50,000 potential users who clicked on relevant links and were interested in the new BMW.

Automobile Marketing Planning Case 2

1. Activity Background

With its domestic and foreign brand awareness and reputation, BMW’s sales have increased significantly over the years. Growth is well-known; at the same time, it provides higher quality services at the right time to meet the needs of consumers, so that people who know how to live can better enjoy life, and provides the best and most influential services to the market, which has become BMW Automobile ideals and aspirations.

BMW takes advantage of public welfare activities to enter communities and squares, and has zero-distance contact and interaction with target customer groups. It will attract attention from all walks of life, enhance its brand status, make the brand deeply rooted in the hearts of the people, and further gain consumption. He eventually became BMW's most loyal customer.

2. Purpose of the event

1. Perfectly combine with target consumers’ pursuit of nobility, status, identity, brand, fashion, safety and high taste to satisfy consumers’ needs psychological needs.

2. Taking advantage of the relaxed psychology that people yearn for in summer, launch personalized, fashionable, relaxed and public welfare activities to allow consumers to experience the relaxed mood of summer.

3. Increase media hype and promote sales through the combination of branding and public welfare.

4. Through a series of activities, we can bring consumers closer to BMW and improve the company’s brand image.