Reasons for forwarding the soldier promotional video

“Youth is not just about the unrestrained eyes, but also about family, country and borders.” On April 28, Colonel Wu Qian, deputy director of the Information Bureau of the Ministry of National Defense and spokesperson of the Ministry of National Defense, said at a press conference.

That night, a recruitment propaganda film titled "Declaration of Battle" was posted on the Chinese military website. For a time, not only domestic military fans were highly emotional and enthusiastic, but even the Western media, which were accustomed to looking at China and the Chinese military through colored glasses, were not calm. The US "Military Times" website reported on May 3: "The Chinese People's Liberation Army has released a new recruitment video for young people, which outperforms the US military in every aspect."

"Victory over the US military" recruitment video What is it like?

199 seconds, 285 shots, and took 60 days to create.

After several discussions and planning, the video production staff of China Military Network launched a recruitment video on February 28 with a rap track with a strong rhythm as the background music, highlighting the main characteristics of dynamic, fashionable and dazzling. The planning of the title and copywriting of the promotional video has been finalized.

In spring, people outside the window linger in the sea of ??flowers, but video editor Wang Yu is immersed in the smoke that fills the screen. Wang Yu is a "post-90s" who recently joined China Military Network. During the four years of college life, the classmates never imagined that this fragile girl who loved taking selfies actually had a dream of being a military reporter deep in her heart. After various assessments, Wang Yu got his wish and joined the China Military Network. She once said with great imagination: "I want to make videos that I like, I want to make videos that soldiers like, and I want to make videos that make people excited. Every young person has the blood of youth flowing in his chest, no matter what Wear military uniform or not?"

[Editor: Li Fangzhou]

Recruitment propaganda vehicles passed through the streets and alleys, recruitment posters "entered" the station square, and recruitment banners were hung on university campuses. ...This is a common scene during the draft season every year. Nowadays, facing the young generation who are used to accepting comics, movies, music, games and other audio-visual languages, how to arouse their inner heroic dreams and military dreams is the common concern of the whole society, and it is also the focus of China Military Network Issues of the times that people think about. Data map: Chinese People’s Liberation Army.

Wang Yu’s workplace, the China Military Network, is close to the picturesque Yuyuantan Park, but friends can’t see the spring cherry blossoms in her WeChat circle of friends. She was obsessed with the creativity in her mind: the waves plowed by battleships on the sea, the majestic and rough lines of fighter planes in the backlight, the frightening arcs of the gun barrels as they rotated, the gleaming light of new equipment in the setting sun... each picture was very unique. Visually impactful pictures intertwined, collided and contrasted before Wang Yu's eyes. After selecting, selecting, and selecting again, 285 shots were finally combined into a thrilling video clip on the timeline of the non-linear editor.

Click the play button: A beam of light focuses on a young soldier, who is calmly arranging his clothes... As a recruitment promotional video, this seemingly plain beginning, but it contains extraordinary implications, makes the screen Young netizens in the past felt that this fighter might be themselves tomorrow. The subsequent shouts and questions made people's hearts swell even more: "War can break out at any time, are you ready?"

Following this, a group of fast-cut scenes of actual combat training of our army's active main combat equipment , which dazzled the audience. At this time, the background music stopped suddenly, a majestic sniper appeared in the field of vision, and the picture suddenly became silent. Every movement and stillness, the strong contrasting visual impact, shocked the hearts of netizens.

Throughout the film, the main creators used fast-paced music that young people love to hear as the background, and used fast-cut and slow-motion editing techniques to vividly demonstrate the magnificence of our military's actual combat training since the 18th National Congress of the Communist Party of China. The scene shows the modern equipment of the people's army that is different from what it used to be, and shows the high-spirited spirit and invincible fighting determination of Chinese soldiers. The "Global Times" editorial said: "The blood of soldiers is a very precious spiritual resource in our society. Cherishing it and encouraging it is to protect China's future."

[Editor: Li Fangzhou]

The lyrics in the video and the rhythmic hip-hop accompaniment have attracted the most attention. This is indeed a recruitment propaganda video full of modern character.

The Chinese public gives them a lot of praise, and the foreign media also comments a lot. Although some foreign media's comments were a bit sour, there were also many who marveled at the impact of the film and complained that the recruitment propaganda film was "not strong enough" in their country and society. The picture shows a screenshot of the 2016 military recruitment video.

The author of the background music was originally a soldier of the "Iron Army"

Some netizens said: ""Declaration of Battle" is a video that will immediately catch your attention as long as you take a look at it." But in the opinion of the main creative staff, the background music of "Declaration of Combat" is a song that can "burn out" your ears after listening to it once.

The overwhelming fast tempo, the cry from the bottom of the heart, the soul-shaking voice, the unconventional singing style... There are too many reasons for the creative staff to select this song from many tracks.

Singer Zhang Wei was surprised to learn that the 2016 military recruitment promotional video of China Military Network used a song he composed as the background music. He said: "Although I cannot be a soldier for the rest of my life, I will always be a soldier...Rather than saying that we dedicated our youth to the military camp, it is better to say that the military camp gave us eternal youth!"

Zhang Wei is a veteran and a rapper with great personality. In 2006, Zhang Wei joined the army and came to the 54th Group Army, known as the "Iron Army". After the new training, because of his good singing skills, he was selected into the "Iron Army" amateur performance team.

In the fourth year after joining the army, Zhang Wei came up with the idea of ??creating a military camp rap and began to collect slogans from the army as creative materials. With the encouragement of his comrades, the first military camp rap "The Longest Song in the World" came out. Once the song was released, it received rave reviews, and the new performance style of "Iron Army Rap" became popular in the military camp. After that, works such as "Soldier's Speech", "Long and Loud Military Song", "Goodbye Veteran" and other works began to come out one after another. "Rap Iron Army" became more and more popular as it sang.

"Declaration of Battle" is a song specially composed by Zhang Wei in 2014 for the army's field cultural and artistic creation activities. Zhang Wei was immersed in the military camp slogans such as "Always obey the party's command" and "Be able to fight and win the war". Zhang Wei wrote them into lyrics based on his own personal feelings, so that the fighting spirit that stirred up the military camp was grounded and absorbed into the hearts of the soldiers. Comrades left messages on the military intranet: "This is the song of our soldiers!"

At the end of 2014, Zhang Wei bid farewell to his beloved military camp. After retiring, he ran a bar and continued to create his own music. on the way. Some people in the industry have predicted that his songs will not go far, but Zhang Wei believes that his songs understand soldiers and are bloody. Today, with the popularity of the military recruitment video "Declaration of Battle", Zhang Wei's songs have begun to be sung among young people. Zhang Wei also looks forward to cooperating with China Military Network again: "If the troops need it, I will be on call!"

Qiangjun Road Zhengchang Military Network is growing

China Military Network The recruitment video is a hit! It’s popular for a reason!

Recruitment propaganda vehicles pass through the streets and alleys, recruitment posters "enter" the station square, and recruitment banners are hung on university campuses... This is a common scene for people during the recruitment season every year. Nowadays, facing the young generation who are used to accepting comics, movies, music, games and other audio-visual languages, how to arouse their inner heroic dreams and military dreams is the common concern of the whole society, and it is also the focus of China Military Network Issues of the times that people think about.

In recent years, from the launch of the first and second seasons of the visual short film "China is Strong with You", to the production of the exercise version and military parade version of "Strong Army Battle Hymn MV", to the creation of the latest "Battle Song" "Declaration", military fans and netizens have discovered that the recruitment propaganda videos on China Military Network are becoming more and more interesting.

Behind the growth is the sweat shed silently. Since 2014, China Military Network has begun to host national recruitment promotional film selection activities. The "Recruitment Edition "Little Apple" launched that year is still unforgettable. When a group of young soldiers accompanied by "You are my little little apple..." When the melody of "..." was sung and danced, netizens shouted "I didn't expect it." In 2015, various military services and armed police forces launched unique recruitment promotional videos on China Military Network, which not only provided netizens with a rare "emergency collection" of high-tech weapons and equipment, but also provided young people with It shows the unique culture of each service branch.

A small military recruitment short film is just a drop of water in the ocean of Internet information, but it reflects the spiritual sunshine of the Chinese military network to strengthen its international communication capabilities and tell Chinese stories well. Click on the recruitment notice at the bottom of the homepage of China Military Network and you will find that in recent years, in addition to traditional picture editors and copywriters, the website has introduced talents that include TV directors, animators, and synthetic packaging designers who are closely related to new media...

Those whose impression of the People's Liberation Army Daily is still limited to a newspaper will definitely have some thoughts if they log in to the China Military Network, the People's Liberation Army Daily client, the Military Daily reporter's Weibo, WeChat and other online media platforms today. New discoveries: "Read the military newspaper every day", "Cute comics meet Brother Bing", virtual network host "Ba Ge Ba Jie", Duanduan takes you to see Xisha and other exciting fashion programs, H5 micro scenes, illustrations, animation, The sharp reviews and original online articles are dizzying.

A netizen left a message: "After watching the "Declaration of Battle" recruitment promotional video, I have higher expectations for the Chinese Military Network." In this regard, the film's creative team understands that this is their biggest of encouragement and encouragement.