Selected World Telecommunications Day event planning plans

On May 17, 1969, the 24th Administrative Council of the International Telecommunication Union officially passed a resolution and decided to designate May 17, the founding day of the International Telecommunication Union, as "World Telecommunications Day" . The following is the "Selected World Telecom Day Event Planning Plan" compiled by me for your reference only. You are welcome to read this article. Selected World Telecommunications Day activity planning plan (1)

Activity theme:

Try colorful services and communicate from the heart.

Activity strategy:

1. Global Brand Exhibition

All brands will be displayed and introduced in a unified form, and the visual design will be serialized. With a clear theme and outstanding advantages (the content may include current preferential measures), "jingle" should be used to make a series of theme displays. Live demonstration and trial of colorful data services.

2. "Personalized catering consulting service area"

The current numerous tariff packages, coupled with various temporary discounts, all make consumers, especially potential consumers, It is fuzzy and difficult to choose. This service area can provide package selection consultation and reference according to consumers’ different age groups and different consumption needs. The potential significance of this service area is also:

(1) Reflecting the mobile company in city A Personalized services;

(2) Prompt customers to make purchases through suggestions

3.5.17 True gifts (locking in 20,000 potential users)

a. Global Telecom subscriber whose birthday is "5.17" will be given a certain amount of phone calls or other gifts to express the gratitude of City A Mobile Company for its customer support.

b. All GSM subscribers or new account users who have signed up for a new account on the anniversary of "5.17" will be given free phone calls as gifts.

c. In order to consolidate customer retention rate on the Internet, a "bundled" sales strategy can be adopted. For example: If you open a new account on your birthday on "5.17", you will receive a free phone bill of 240 yuan, which will be deducted over 12 months, that is, you will receive a free phone bill of 20 yuan per month. Or add a new package. If you open a new account and pre-deposit a certain amount of phone bills, you can enjoy a certain special service. The pre-deposited phone bill will also be deducted over 12 months. 5.17 True Gift Evaluation:

This gift strategy should be the highlight of 5.17. It can vigorously enter the low-end market. It is conservatively estimated that there are more than 20,000 "5.17" birthday consumers in City A, which can increase the Internet access rate and online retention rate. In terms of publicity, this gift should send out a sincere call in a very humane way.

4. Interactive participation in radio special programs

(It is an activity and a publicity, a better media for the low-end market) Carry out one to two weeks of radio special programs, open a hotline and win prizes Games or Q&A, the content is mainly about the dissemination of 5.17 event information, the promotion of global business brands, the latest preferential information, etc... (it is best to lock the winner's prize collection at the location or each service hall on the day of the 5.17 event). The prize can provide a recharge card or Offers discounts on account opening, free travel to China or M-Zone SIM cards, etc.

5. "One penny charity auction"

It includes the auction of "new sf card" beautiful numbers, the auction of MMS mobile phones, and the proceeds from the auction are donated to the Charity Foundation of City A. In the past, Bidding auctions start at one dollar, but a "one-cent" auction may give people a new feeling. Advertising slogan: "One penny, one love."

6. "MMS" Photography Contest, "MMS" Wonderful Character Show

Set up a dedicated mailbox, and contestants can send the photos taken by the "MMS" mobile phone to the designated mailbox and publish them. The "MMS" character show can be judged by readers' clicks or public evaluations by the audience. In addition to taking pictures on MMS mobile phones, "MMS" can also be shot on imitation mobile phones to participate in the competition. The MMS Photography Contest selects all outstanding works and the "Wonderful Character Show" specifically selects MMS messages. Great shot of people.

7. Launch seasonal gifts

Seasonal gifts can provide special (specially marked) sun umbrellas, sun hats and even sunscreen.

Pay attention to the friendly nature of gifts. According to current social hot issues, you can also launch a "SARS" prevention manual with the mobile logo to reflect the affinity and care of mobile.

8. Other preferential measures

The main purpose is to stimulate low-end potential users to join the network.

Promotional strategies to deal with "Little Smart" and China Unicom's low-end brands: Emphasis on quality and cost-effectiveness such as good network signals: "You get what you pay for."

(Other preferential measures will be formulated separately by your company, and it is best to be bundled...)

9. "Communication for All Mankind" Wonderful Road Show

Above All these are for the sake of human communication, at least to facilitate the public in City A to enter the realm of unlimited communication more easily. The wonderful road show brings together the masses (target audience) and builds a bridge for "communication" between mobile communications and the audience.

Continuing the exciting road show: all telecom operators have occupied the central urban area of ????a, while their subordinate towns and districts have been ignored. "Communication for all mankind" should be ubiquitous, and it is also ours. Seize the good opportunity in the surrounding markets and extend the excitement to the major towns and districts under our jurisdiction. I believe it will bring good benefits.

Continuing the exciting and touring schedule (omitted)

10. "Communication without boundaries, zero-distance service"

Information about the event, especially Preferential measures are implemented in every corner. Connected to every self-built service hall in A City, as well as all associated stores and franchise stores, consumers can feel the caring atmosphere of A City Mobile Company "for the purpose of communication for all mankind" everywhere. Selected World Telecommunications Day event planning plan (2)

1. Purpose of the event (suggestions):

1. Warmly celebrate the 1st May 17th International Telecommunications Day;

2. Display China Mobile’s brand image, promote, publicize and popularize data services to the outside world;

3. Carry out a series of activities such as mobile phone salon activities, SMS interactive lottery draws and on-site promotional performances, etc. Communicate closely with new and old customers, consolidate old customers, and tap new users.

2. Activity theme:

The future is in my hands.

3. Time:

x month x day (x: xx——xx: xx), location: xx Square.

IV. Activity content:

1. Display of brand image;

2. Promotion of data business;

3. Self-service Business promotion;

4. Promotion of corporate image advertising videos;

5. Image promotion of China Mobile’s agents;

6. Artistic performances;

7. Lucky draw;

8. Gift giving.

5. On-site layout (see the layout plan for details):

1. Gualv Plaza Lychee Garden is the center, and a 9.76m9.76mt-shaped stage is built at the entrance of Gualv Plaza opposite KFC. Background and main slogan: "The future is in my hands" (see renderings for details)

2. Set up four 6m3m display areas on both sides of the stage (see renderings for details):

a. Brand image display area (right 1);

b. Data business (right 2);

c. Self-service business promotion area (left 1);

d. Corporate image advertising video playback area (2nd from left).

3. China Mobile’s agents (mobile phone operators) have x 3m3m display areas, which are placed opposite x exhibition areas (see renderings for details)

4. Square flower base It is filled with 1.5m0.5m promotional colorful flags (printable logos and promotional slogans);

Slogan (suggestion): China Mobile Communications

5. Near the Lychee Garden in the square Hang 8 10m0.75m banners on the lampposts

Banner content (suggestions):

a. Warmly celebrate the xxth May 17th International Telecommunications Day

b. The future is in my hands

6. Two air balloons are hung on both sides of the entrance to the Green Plaza opposite KFC; two air balloons and two motorboats are hung around the Lychee Garden

Slogan Content (undetermined):

7. Three promotional arches (15m long) will be erected at each entrance of the square.

Slogan content (undetermined):

8. Square At the entrance (opposite KFC) there are 2 dancing stars on both sides of the arch.

9. Set up two 4m1.2m exhibition racks at the entrance of the square; one on each side of the stage, exhibition area and leisure area.

6. Create an atmosphere for the event:

1. Method: Focusing on China Mobile’s brand image display and data business promotion, we will carry out a series of theatrical performances, lottery promotions, and gift distribution. The event truly gives back to the public (attracting crowds).

2. Implementation of activities:

① Display of brand image: Set up consultation desks and chairs in the consulting business area, and arrange staff to carry out China Mobile’s existing global communication, M-Zone, For consultation and promotion of the four major brands of Shenzhouxing and Shenzhou Volkswagen Card, the staff should distribute leaflets of the four brands to the public, promote the advantages of each brand and any new promotions recently; and give away lottery tickets to users who handle business on site and small gifts.

②. Promotion of data services: Set up a consultation service desk in the data business area to carry out consultation and promotion of data value-added services, IP services, pictures, ringtone download services, etc. Arrange technical personnel to provide on-site demonstrations of MMS services and a variety of fashionable mobile phones to users who come to consult and handle business, and distribute relevant leaflets, small gifts, and lottery tickets.

③. Self-service business promotion: Five large mobile phone models (self-service consultation computers) are placed in the self-service business area for users to query relevant information and promote the popularization of self-service business.

④. Promotion of corporate image advertising videos: Arrange picture machines (TVs), DVD players (DVDs, VCDs) and audience chairs in the video advertising area, and play the company's recorded videos in turn. Advertising films and promotional videos, and arrange relevant staff to explain relevant content, so as to promote the brand and attract people.

⑤. Image promotion of China Mobile’s agents: Invite a number of China Mobile’s agents (mobile phone dealers) to set up publicity points (mainly tents) on site to promote their respective companies’ new mobile phones and related preferential measures. This will increase the atmosphere of the event and demonstrate the strength of China Mobile.

⑥. Artistic performance:

a. Theme: The future is in my hands

b. xx: xx——xx: xx Artistic performance: this artistic performance The performance is mainly based on singing and dancing performances, mobile phone shows, China Mobile-related knowledge promotion, lottery draws and other activities to gather crowds; the ultimate goal is to convey information and attract crowds for the evening cultural performance.

c. xx: xx——xx: xx Large-scale cultural evening party: The evening party kicked off with the opening speech by the relevant leaders of China Mobile, and attracted people with programs such as singing, dancing, and mobile phone shows, and was passed by the host. A series of lottery draws, interactive games, quizzes on China Mobile with prizes, and distribution of small gifts will be carried out to create a climax.

⑦. Lottery activities:

a. Lottery lottery:

a. The prize amount is about xxx yuan, and x prizes are set. The prizes are mobile phones and recharges. Cards are the main ones;

b. From x of month x to x of month x, they will be distributed to customers when handling business at the mobile business hall agency point, and a lottery box will be set up;

c. x It will be distributed at the time of purchase on the xth day of the month (Gualv Square), and a lottery will be conducted on the spot;

d. The lottery tickets will be set up with the original and the secondary coupons. The customer will keep the original coupon, tear off the secondary coupon and put it into the lottery box;

e. During the lottery, the host or the leader of China Mobile will draw a secondary ticket from the lottery box as the winning number.

(When redeeming the prize, the ticket holder must go to the site to draw and redeem the prize)

b. On-site quizzes and prize draws:

a. Host during the theatrical performance Ask questions about China Mobile knowledge, and those who answer correctly can enter the on-site lottery opportunity;

b. The prize amount is about yuan, and x prizes are set. The prizes are mainly recharge cards and small gifts;

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c. Lottery method: Audiences who have the chance to draw a lottery will go to the lottery board on the stage to draw the lottery. The audience only needs to turn the lottery board. When the pointer stays in a certain prize area, the prize will be determined.

⑧. Gift giving:

a. Give some gifts to customers who handle business in the business hall to thank customers for their trust and support for China Mobile;

b , give some gifts to customers who handle business in the exhibition area or consultation service area to thank customers for their trust and support for China Mobile;

c. During the performance, the host and singer will distribute small gifts to the audience to drive the scene atmosphere.

7. Activity process (suggestions):

Morning: x: before xx, the venue layout is ready;

x: xx——xx: xx will be carried out Consulting activities and business promotion, distribution of lottery tickets (playing rock music to attract people)

xx: xx——xx: xx theatrical performances (mainly theatrical performances, mobile phone shows, and lottery draws)

Afternoon: xx: xx——xx: xx carries out consulting activities and business promotion, and distributes lottery tickets (playing light music and mobile video promotional videos)

xx: xx——xx: xx literary evening (China Mobile leaders Speeches, interactive prize-winning games, theatrical performances, mobile phone shows, and lottery draws are the main selected World Telecommunications Day event planning plans (3)

1. Purpose of the event

In order to further strengthen the city's Radio management publicity work, enhance the awareness of the whole society to comply with radio management laws and regulations, and further improve the scientific development of radio management work.

2. Activity content

(1) Activity time: x month x day.

(2) Activity location: xxx Park

(3) Activity members: All cadres and workers.

(4) Activity format:

(1) Arrange promotional display boards, set up information desks, distribute promotional brochures, and answer questions from the public in xxx Park.

(2) Carry out. Prize-winning quiz activities.

(3) Distribute promotional materials

3. Activities Requirements

(1) Strengthen leadership and carefully organize the World Telecom. The implementation plan for the World Telecommunications Day publicity activities shall have a clear division of labor and assigned responsibilities to ensure the implementation of World Telecommunications Day activities.

(2) The World Telecommunications Day publicity activities shall be carried out in various forms and focus on the center. , take all aspects into account, give full play to its own advantages, and carry out various publicity activities that are popular with the public.

(3) The World Telecommunications Day publicity activities must be closely integrated with the current key tasks of radio management. Enhance the pertinence and effectiveness of publicity

(4) Summarize experience and establish mechanisms.

After the World Telecommunications Day publicity activities are over, we must carefully summarize the experience of the World Telecommunications Day publicity activities, establish and improve the publicity work mechanism, make radio management work an important part of daily work, and create a good radio management atmosphere. Selected World Telecommunications Day activity planning plan (4)

Time

x month x day.

Location

xx City Children’s Welfare Home.

Content

1. A donation ceremony was held at the Children's Welfare Home. The leaders of xx Mobile Company donated funds during the event to the Children's Welfare Home on behalf of all customers who participated in the charity donation.

2. Organize students from an art school in xx city to have a party at the Children's Welfare Institute to celebrate Children's Day.

Cost budget

On-site layout is about xxx.

As a supplement to the overall activities of 517, a series of Global Connect themed club activities will be held from late May to the end of June. With the themes of Zhejiang Merchant Club, New Women's Club, and Golf Club, each theme will carry out an activity to further enhance customer perception.

Activity time

Mid-month to mid-month

Activity content

1. xx club activities. Cooperated with Bank of China to jointly launch a series of financial management lectures. The financial management lecture mainly takes into account the financial management needs of silver card customers, and is made into a touring lecture with wide customer participation and landing in the whole region. The lecture time is planned to be on x day of x month (held in xx urban area, targeting urban and xx silver card customers), x month x day (held in xx, targeting xx silver card customers), x month x day (held in xx, The target is xx, xx silver card customers).

2. Golf club activities. Cooperate with Yangyi Oriental Golf Club to carry out golf trip membership activities. The event is carried out in four batches, with xx members in each batch and ***xxx people participating. The time is initially scheduled on x, x, and x of x month. The activity time is from x: xx to xx: xx in the morning every day. At noon, it is scheduled to Buffet at the stadium restaurant. Activities include: x box of balls per person at the driving range, and x hole tour on a battery car.

3. New women’s club activities. Jointly launched a women's health lecture with the xx Sherbin Women's Club, inviting xx health experts to interact with new female members of xx Mobile Global. The on-site event was interspersed with auctions of mobile phones, mobile phone numbers, and high-end beauty products. The auction funds were jointly donated to the funding recipients in the name of xx Mobile and item providers and customers.

Mobile phones are provided by mobile phone manufacturers. It is expected that there will be The number is provided by xx Mobile Company. The starting price of the mobile phone number is the pre-deposited phone fee of xxx yuan, with no cap. The pre-deposited phone fee taken by the customer must be consumed within one year. The pre-deposited phone fee will be paid in the name of xx Mobile Company and the customer*** With donation; high-end beauty products are provided by Sherbin Women's Club, starting price is xxx yuan, no cap, the auction price is donated by xxx Sherbin Women's Club, Global Tongxin Women's Club and customer ***.

Description of division of labor

1. The marketing department will take the lead in event planning, venue arrangement and venue layout for the financial management lecture of xx Club. The person in charge is: xxx Urban Operation Department, Yueqing and Pingyang Branch. Customer invitation, on-site customer reception, points redemption. See the activity plan for details.

2. The golf club golf tour activity is led by Wei Hong from the marketing department and coordinated with the Oriental Golf Course. The urban operation department is responsible for arranging customer invitations. Person in charge: xxx Venue layout, person in charge: xxx, media invitations , Person in charge: xxx

3. The New Women’s Club health lecture is planned by Wei Hong from the Marketing Department, and the Urban Operations Department is responsible for customer invitations. Person in charge: xxx

4. The above activities Execution details will be determined by each individual event planning program.

Expense budget (about x million yuan).