Jason Wu angrily sued the "endorsed" male advertisement! How to treat 300,000 compensation?

Jason Wu is a star, and safeguarding rights is relatively simple. He just needs to explain it to his assistant and let him find a lawyer to represent him. However, if ordinary people's portrait rights are damaged, they need to find evidence to prove that they used their own portraits, and then they can appeal to lawyers.

First of all, Jason Wu didn't want to give the public the illusion that he approved the release of the commercial "Wolf Warriors 2". The cold front played by Jason Wu has a firm sense of national honor. Although he is only one person, he represents thousands of China soldiers in Qian Qian. Because of this movie, Jason Wu was also dubbed the "Wolf Warrior", and even now the influence of this label is still there. It's just that some people take this label out for illegal profit, instead of learning or carrying forward the spirit of "Wolf Warriors". This afternoon, it was reported by the media that Jason Wu endorsed the advertisement of andrology diseases and claimed 300,000 yuan from a hospital in Kunming. The matter was approved by the Xicheng District Court of Beijing today.

Wu said that a hospital in Kunming used the portrait of Jason Wu in its publications sponsored, published and distributed without authorization, accompanied by slogans such as "It only takes seven days to rejuvenate and be the bravest wolf warrior". Jason Wu believed that the company that published the publication infringed on his right to portrait and reputation, so he sued the court, demanding a public apology and compensation of 200,000 yuan for Jason Wu's economic loss, 654.38+million yuan for mental damage and 5,000 yuan for reasonable rights protection, totaling 305,000 yuan.

Second, Jason Wu insisted that this behavior violated his portrait right. In Wu Shuo, such advertisements are distributed in streets, stations, shopping malls, hospitals and other places in Kunming. They found and collected 65,438+00 Yu Ben at the railway station. Wu court provided relevant publications, network information and other evidence. Jason Wu made it clear that Jason Wu had no cooperation with a hospital in Kunming and was not authorized to use Jason Wu's photos.

Jason Wu insisted that a hospital in Kunming used Jason Wu's portrait for commercial purposes without permission, which was an infringement of his portrait rights. At the same time, this kind of infringement can easily lead to the reduction of Jason Wu's social evaluation and infringe on Jason Wu's reputation. Therefore, the hospital should bear the civil liability for infringing the right of portrait and reputation according to law.

Conclusion On the one hand, Jason Wu sued to protect his own rights and interests, on the other hand, he didn't want to give the public the illusion that he approved the advertisement. His rights protection is correct, otherwise some people who don't understand will be deceived. After all, the star effect is still very big.