The true meaning of investment in my eyes

On the walls of many local government investment promotion departments, it is clearly written: "Those who are helpful in attracting investment are the heroes, and those who are damaging to the promotion of investment are the sinners." I feel that writing on the wall is worse than keeping it in my heart. In the heart, it is better to show concern for the needs of the enterprise.

? The attitude of investment promotion departments in many places towards enterprises is unflattering. When recruiting investment, it is like a store selling products, with great enthusiasm. Once the investment is successfully launched and the company is established, it is like a store encountering When inquiring for a price or needing help from a store, the cold and frosty attitude of turning the page will greatly hurt the heart of the established company and make him feel like he has been deceived. His feeling of loss will be told to similar companies or people with business. For related enterprises, bad news has no wings but can fly farther than a bird. Once the business-based investment model fails, no matter how hard the government works to attract investment, it will be as useless as trying to catch the moon in the water.

Over the years, I have received the title of honorary director of investment promotion bureaus in many places. I am not a person who seeks fame and reputation. I think that these titles I have received actually lack the sense of honor and double the sense of pressure; When there are disasters, only kindness can carry things. So every time I go to a county, I will understand the local situation, especially the situation of investment promotion. The reason why a person is unsuccessful is that he fails too few times. When I encounter too many cases of failed investment promotion, I I have the courage to serve as the honorary director of the Investment Promotion Bureau. Especially after this exchange with the leaders of Hotan Moyu County, I am full of the urge to go out to attract investment; if I are a hibernating bear, then the leaders of Moyu County are spring , His words awakened me and gave me the confidence to attract large-scale investment.

? The leader of Moyu County bluntly stated that he had no preparations for the investment promotion in Guangdong this time because his destination was Zhejiang and he was temporarily transferred to Guangdong. Not only did he have no promotional materials, but he also had no suitable contact unit. Relying on the recommendation of friends and the Xinjiang Chamber of Commerce, but during the discussion in the hotel, the investment recruitment task was completed. Companies from all walks of life were present, and the empty industrial park in Moyu County was filled in an instant. And in his investment promotion activities this time There is no situation where companies ask for high moving fees, training fees, or subsidies. I don’t feel that any of the companies that ask for subsidies are developing in full swing, but I have observed that most of these companies are struggling in dire straits; one After the company is established, it is not about how to develop products but about subsidy policies. Such companies are heartbreaking.

The leaders of Moyu County went to Guangdong to attract investment without sufficient preparation, but they came back with great results. However, as a Guangdong expert who has lived in Guangdong for more than 10 years, with the support of the Xinjiang People's Government Office in Guangzhou, With the support of Guangdong’s aid to Xinjiang over the years, and the support of the provincial and district-level federations of industry and commerce, charity associations, trade unions and other units and institutions in both places, the strength should far exceed that of Moyu County. Therefore, jointly with the Kashgar area where Guangdong’s aid to Xinjiang is located, to Guangdong If you attract investment, I believe the effect will be more significant.

Since you want to attract investment, what suggestions do you have for attracting investment? I will briefly list a few of them and hope to discuss them with all leaders and friends. Only by working together in this way can investment activities be more successful;

1. Enterprises that are suitable for the local conditions are the best investment targets< /p>

? Many places hope to recruit some high-end enterprises, but ignore the actual situation that enterprises need upstream and downstream industrial chains to support each other. As a result, investment enterprises are like castles in the air. Buttons and packaging need to be imported from the mainland and die midway;

2. Enterprises aiming at employment are not the best investment targets

? Solving the requirements of employment is the right direction, but it is not the ultimate goal. The ultimate goal is to lift employed people out of poverty Get rich or even start a business; now many places have introduced textile companies and clothing companies, with euphemistic names and beautiful and generous publicity to solve the problem of employment. Do these companies rely on subsidies and orders from schools and the army to survive? Without any competitiveness, they will inevitably die in the market, so these companies in Xinjiang are close to the banks and the government but stay away from the market.

3. Enterprises that do not adapt to local conditions are drunken robbers

The area where investment is located is neither the source of raw materials for the enterprise nor the place where products are sold. Enterprises, if they are not trying to use the funds of the regional government, or they are trying to cater to the political achievements of certain leaders, otherwise these enterprises are great philanthropists. The mission of the enterprise is to provide high-quality products and demonstrate the value of the enterprise's products through profits and market share. Without these attributes, how can a company be called a company?

? So when attracting investment, the area where the investment is located must have a clear positioning. What kind of enterprises should be recruited? Which industries are you recruiting companies from? How is the industrial park divided into regional functions? Upstream and downstream supporting enterprises must take into consideration whether various supporting facilities for the enterprise are complete, rather than simply attracting investment for the sake of attracting investment. How many industrial parks with different look and feel have been established in most counties in Xinjiang, which are as chaotic as grocery stores, making it confusing. People cannot see the hope of the county and cannot understand the future of the park.

Investment promotion must also be tailored to local conditions. Whether it can solve the deep processing of local agricultural products or specialty products and whether it can meet the actual situation of local farmers is the most important investment need, not just recruiting some. Image engineering companies come to add luster. These image projects are also the most likely to damage the local image. Most of the deserted industrial parks that look like cemeteries are the best examples. Why do many counties always get bitten twice by poisonous snakes and refuse to realize it?

4. There should not be any incident of the King of Hell recruiting investors and driving away customers

Many times, local governments are very sincere in recruiting investment and provide as much convenience as possible; the results of investment promotion are the result of the leaders Or they are led by investment promotion leaders, but there is no benefit to the local managers who introduce companies to the county. They have to face multiple pressures to maintain stability and development in the area. It is better to do more than to do less or a one-size-fits-all behavior may harm the investment to the place where they are located. For enterprises in the region, if they are not resolved quickly, incidents will occur that do not match the investment promises and actual conditions. The ideal expectations and reality will conflict. The sense of gap will crush the enterprise like a boulder, resulting in half the result with half the effort, and the consequences will be unimaginable. .

5. Give family-like care to the companies that are recruiting investment in the location

Everyone can do something to be enthusiastic about the company when recruiting investment, but the care can only be reflected after the company settles in the area. It is human nature that every company is familiar with the situation of its industry and also understands the various companies in this industry. If the settled companies can feel the true care and warmth and their enthusiasm for attracting business, then similar companies will land one after another. If the local industry is prosperous, a local industrial chain may also be formed. People cannot wait until they are crossing the river to think about building a bridge, and the same is true for investment promotion. If you treat the company's problems as your own problems and the company's difficulties as your own difficulties, then the company will also regard investment promotion as its own business. The effect of speaking out from your own experience will be far greater. Far better than all forms of preaching.

6. Mechanism of Survival of the Fittest

Regardless of the three reductions, five exemptions or other preferential policies, they are aimed at enterprises that have the strength to promote the local area, rather than targeting all settled enterprises. In fact, it is fair to treat everyone equally Harming those who work hard without complaining is also an indulgence for those who are just cheating. The establishment of a continuous reward policy for outstanding people and a continuous elimination system for bad enterprises is responsible for the development of the county.

7. Most investment promotions targeting micro (satellite) factories will end in failure

The micro factory itself is not a factory, but just the pre-production and supporting facilities of the factory. In layman’s terms, it is Similar to purchasing points and sorting points; it would be a big mistake to regard microfactories as factories; decentralization, lack of scale, and inconsistent standards will make products uncompetitive.

8. People-oriented investment promotion is the future trend

At present, most investment promotion is to introduce enterprises. This is similar to how after World War II, the Soviet Union competed for equipment and the United States competed for talents; now Beijing, Shanghai, Guangzhou and Shenzhen Gradually, they lowered their stance and began to join the strategy of robbing people. However, Xinjiang’s investment promotion is not mainly about introducing talents, so no matter how good the equipment is without talents, it will be scrap metal. Xiali is a car but lost in Maicheng, Mercedes-Benz is a car but people flock to it. It would be a big mistake for each county to treat its own farmers as talents or labor force; Xinjiang does not need labor export at all, but there is simply no suitable recruitment locally. Most companies cannot operate without people.

Most ethnic minorities have no desire to make money, but they demand to be paid on a daily basis. If they are drunk today, it does not matter whether they are in spring, summer or autumn. They have no organizational discipline and are unwilling to do things in accordance with the requirements of the system. Most companies in Xinjiang also pay on a piece-rate basis. Wages, there are no rewards for perfect attendance and no penalties for being late, there is no room for promotion, the work is afraid of transforming education, and the wages are far lower than short-term, fast-paced construction or picking cotton. How can a company have stable workers and sustainable development in the long run?

9. Investment promotion and publicity meetings held for investment companies are behaviors that care about the company

Investment promotion is the introduction of companies. If you can go to local companies to promote products and publicity for investment, Only by caring for companies where they need them most can we make companies feel warm and can also introduce more companies to invest and develop in the local area through this method.

10. Stable and effective policies are the reassurance of enterprises

"Han Shu·Shi Huo Zhi 1": "The government is urgent and tyrannical; taxes are collected from time to time; orders from the morning to the evening are changed." Many times, companies worry that the promises made during investment promotion do not match the actual fulfillment. This seems to be a common situation encountered in many counties, especially when leaders’ positions are adjusted or leaders’ development ideas change, causing companies to dare not make big investments. When it comes to large-scale investment, you are worried that it will be all in vain; therefore, the stable system of Xiao Guisui, or the policies and rules of respecting enterprises, respecting the market and respecting agreements are the most effective ways to attract enterprises to invest.

? In fact, there are still many thoughts that I want to express, but the paper is short and the time is too late. I will only say this much. In fact, if you can give some tips to investment leaders in various places, I would be very happy.

The road to poverty alleviation is long. If you really want to change the development of a county, it will be an illusion without the support of enterprises. Only local enterprises and leading enterprises can make real changes in a county.

< p> Xinjiang Charity Federation Wulan Shuchuan

June 26, 2018