Summary of May Day Marketing Activities in Shopping Mall

Summary of May Day Marketing Activities in Shopping Centers (5 comprehensive articles)

The happy and interesting activities are over. We must have accumulated a lot of valuable experience. Let's learn to write activity summary together. Want to know how to write the activity summary? The following is a summary (5 general remarks) of May Day marketing activities in shopping malls that I have carefully organized, hoping to help everyone.

Summary of May Day Marketing Activities in Shopping Mall 1 This promotion has improved our performance this time. This activity was very successful and made some progress, so now the harvest is full, which gives us great confidence and deserves our full preparation and planning this time. Here, I will summarize some details and shortcomings of this activity in the following:

I. Success achieved

Before this activity, we made a careful plan, held several meetings and collectively thought about how to carry out this activity several times. In the past, this promotion was discussed by several responsible persons. This time, I called all the sponsors and held several seminars together to let everyone put forward their opinions. After all, they are people who do this, and they know more about many things than we do.

So that's how we got this chance. Although it is really difficult to implement, none of us have relaxed or given up. Even if we encounter problems, we can resolutely solve them. This is a spirit that we should need in our daily work, and it is also the driving force that supports us to achieve greater achievements.

Therefore, as soon as the May Day promotion was held, it received a good response. On May 15 th, people are crowded every day. No matter which time period, there will be a certain amount of passengers. This is also taken into account, so this time, everyone is very tired, but they are all very happy. This not only represents our success, but also brings us great-leap-forward gains.

Second, the shortcomings

This promotion, although we have achieved good results, is worthy of pride. However, after careful investigation, we also found some loopholes. For example, the cooperation between colleagues is still not close enough. When we are busy several times, it highlights that everyone's cooperation is still not enough. Maybe it has something to do with our communication. Usually, people seldom communicate. This is the first time that we have cooperated so closely, so there may be some shortcomings in this respect. I believe it can be overcome by increasing training in the future.

Secondly, our daily schedule is still too tight, and many employees are overwhelmed. This is a problem that I didn't think about, which caused everyone to be very tired these days and said that they would take a few days off. Although I have made great achievements, it is my fault to make everyone so tired. My expectation of this promotion is still not close to reality, so it is also part of my responsibility. I will pay more attention to these aspects in the future.

This promotion activity was a complete success and achieved good results. I will continue to work hard in the future.

Summary of May Day marketing activities in shopping malls 2 First of all, make long-term considerations and make full preparations.

Under the instructions of the leaders of the shopping mall, we started to make preparations for this promotion half a month in advance, so that we can have a plan and everything is under the control of the shopping mall.

1. In order to prepare for May Day, the warehouse where goods are stored in the shopping mall is full. In this May Day holiday, there is no need to worry about the backlog of goods. According to the previous holiday sales quota, the number of customers coming to the mall on this legal holiday is more than twice as much as usual, so the goods will only be snapped up, and there will only be a shortage of supply.

2. The placement of commodities has also changed. We will put the best-selling products in the past in the most conspicuous position, such as the shampoo area, and we will put them in a conspicuous position to let customers know that this is the most popular product.

3. enrich the brand. Our shopping mall found that many niche brands are also very popular, so try to enrich the brands and give customers more choices.

Second, launch sales promotion, regardless of cost.

Combined with the promotion activities in recent years, we found that many goods enjoyed discounts even if they were included in the promotion, but no one was interested. This can be said to be a cost-free promotion, and the discount will be carried out to the end. Many goods only add 65,438+00% interest on the cost, so we will kill any colleague in the price war. Our promotion means this time can be not only commodity discount, but also launch. There are many ways to promote sales, such as how much money can be used for lucky draw, double the membership points, how much money can be used for giving things, and so on. To arouse customers' desire to buy to the greatest extent.

Third, seize the opportunity and do enough publicity.

Seize the opportunity: We know that May Day is such a rare opportunity, but not only one shopping mall will hold promotional activities. At the same time, we have begun to prepare for the activities. We announced the start of the promotion on April 28th, and we should start earlier than other shopping malls in order to maximize the number of customers coming to us. This method works very well.

Publicity: May Day promotion activities should naturally be publicized as much as possible. This time, the mall has invested a lot in publicity expenses alone, and billboards in many places have used the publicity pictures of our mall; We also hired a lot of temporary workers and distributed leaflets everywhere in the street.

The success of this promotion can not be separated from the concerted efforts of all employees of the mall, Qi Xin and Qi Xin, and also from the image of the mall in the eyes of mass consumers. We will absorb what this activity has brought us and strive to satisfy all consumers.

Summary of Marketing Activities of Shopping Mall in May 1 Day 3. On May 6, 20xx, 5438+0-7, a seven-day May Day promotion was held. Due to favorable weather, attractive seasonal commodities and promotional activities, the overall effect is good, leaving a good teaching material for our future work.

The' pre-preparation' of this project is very full and involves a wide range. Under the careful argumentation of the store manager and various departments of the company, a set of relatively complete and operable overall marketing manuals has been formed.

In terms of promotion, we have applied the promotion activities aimed at consumer groups, mainly families and housewives, and achieved due results. Consumers responded enthusiastically, fully achieving the purpose of gathering popularity.

In terms of commodities, with the seasonal promotion activities of "hot fresh, only 1 day" and "crazy special price, limited time snapping up", the purpose of charging with the overall news and stimulating popularity and sales volume by using commodities has been achieved.

Coupled with the store's display cooperation, on-site promotion. The May Day radio draft we made has made a new breakthrough in the implementation of publicity and the rendering of the atmosphere of buying and promoting sales. It has given consumers a great impact in vision and hearing, and also left a good reference for our future work.

The May 1 large-scale cultural evening party pushed the whole May 1 celebration to a climax, and the cultural performances in various stores were remarkable. The invitation of suppliers has promoted our company's corporate culture and business philosophy to a higher level. The scene of the general manager cutting the cake with a birthday song gives our employees a cordial sense of family belonging. The above are several important highlights of this literary evening.

We also have certain advantages in weather, harmony and harmony. The sudden cooling of the weather at the beginning of the May Day activity made the seasonal goods in the original communication plan sell well and become hot items. This is inseparable from our forward-looking analysis and organization of commodities. Finally, even God really helped us. Coupled with our efforts and good analytical and executive ability, is there anything we can't do well?

However, we still have many shortcomings in work planning, organizational arrangement and activity control:

In the middle of this May Day activity, some promotion plans, activities and commodities were not put in place, resulting in some sales losses, which deserves our deep thinking and profound review:

1. Some promotional activities were aborted because suppliers could not be found.

2. It's a pity that the supervision table was not implemented this May Day.

3. The on-site enforcement of the store is not strong enough.

4. The timely follow-up audit of the mall was not completed.

5. The unreasonable manpower arrangement of the store leads to the failure to give full play to this single activity.

6. The development and procurement of new/sensitive commodities have not been fully implemented, which is the biggest regret of this May Day.

7. During the May Day activities, the creative display of some products in this store was obviously insufficient and needed to be improved.

8. In the May Day commodity activities, the store did not do a good job in on-site promotion, sometimes, sometimes not, and did not thoroughly train and track the on-site promotion personnel, resulting in some consumers' feedback not being collected and unable to be used for reference in future work.

9. During the May Day activities, the popularity of stores increased greatly, and the sales volume went up. However, the sanitation work was not followed up in time, resulting in unsatisfactory sanitation of stores and stores, like garbage dumps.

10. During the May Day activity, some sensitive goods were seriously out of stock, which affected consumers' shopping mood and was a major ban for merchants. We must seriously reflect!

In short, any work should be constantly summarized and reviewed in order to do a good job in the next newsletter. We hope to make the whole short message marketing plan better and implement it better in the future.

In April and May, through communicating with various departments, improving the management system, innovating the operation mode, reading and studying the previous large-scale promotion plans and management materials of shopping malls, we innovatively planned a series of promotion activities during May Day, basically understood and mastered the market competition environment, advantages and disadvantages of shopping malls at this stage, and straightened out the internal and external relations of shopping malls. The main work is as follows:

I. Main work contents

The first is to plan holiday promotion activities. In-depth mobilization of various groups, unified thinking and understanding, comprehensive investigation and analysis of the city's competitors, mobilization of marketing department, purchasing department, promoters to learn from their opponents' promotion strategies, research and development of May Day, Duanyang Festival promotion plan.

The second is to enhance the image of the store. Based on the principle of controlling publicity cost and saving money as much as possible, we made subtitle advertisements for promotional activities and printed promotional leaflets, which vividly reflected the promotional contents, gave consumers a brand-new understanding of BBK home appliance stores and effectively publicized the store image and activities.

The third is to create a store atmosphere. According to the brand-new concept, create the atmosphere inside and outside the store, shape the image of shopping guide, adjust the layout of the store, optimize the store environment and make it more eye-catching and attractive; Let the store look brand-new and serve wholeheartedly.

The fourth is to summarize the results of the promotion activities. Organize publicity materials, collect all kinds of data and pictures, summarize the highlights of the activities, analyze the shortcomings, comprehensively evaluate the effectiveness and existing problems of the publicity activities in Duanyang on May 1 ST, so as to promote the development of future activities and comprehensively and concretely summarize the preparation and implementation.

The fifth is to carry out departmental cooperation. Organizing employees to open stores is a big discussion in my family. By going out and inviting in, employees are organized to learn professional knowledge, sales strategy and management sales knowledge, so that employees can understand that the competitiveness of enterprises mostly comes from knowledge competition and teamwork competition. By carrying out departmental cooperation drills and stores, it is a big discussion in my home, enhancing the professionalism and teamwork spirit of employees, so that the store team can face all difficulties with an optimistic and positive attitude.

Second, the main problems

Although the sales effect in May was remarkable, the atmosphere in the store was high and the staff were enthusiastic, there were still some problems. First, the best-selling models in the store are out of stock, which leads to the loss of customers. Second, some promoters lack self-confidence, lack confidence in the brands they sell, are not enthusiastic about their work, are not active enough, and are unwilling to do detailed market research. Third, the heads of a few departments have a weak sense of responsibility, and there is a phenomenon of showing seniority and shrinking in dealing with problems, lacking the spirit of ownership, and even some department heads have the behavior of pulling people away.

Third, the direction of future efforts

First, strengthen market promotion. In the period of increasingly fierce competition in the home appliance market, it is necessary to promote products in the form of new, strange and good pictures in order to attract consumers' attention and narrow the distance between consumers. Through TV advertisements, photo advertisements and bus advertisements, we will carry out all-round advertising with strong pertinence, strong mobility, great visual impact, wide coverage, strong intuition and high credibility, publicize the store image and promotion policies, improve store sales and optimize market competitiveness. The second is to strengthen the promotion strategy.

The home appliance industry has achieved the sales atmosphere of snapping up and snapping up in a limited time through certain promotional means; We will take all kinds of advertisements to create momentum for the promotion activities in advance, and use the interaction of song and dance to generate attraction and pull up the sales climax. The third is to strengthen the promotion of human resources. Strengthen marketing management, improve the skills of marketing personnel, so as to enhance the sales power of stores, carry out comparative contributions and innovative activities of stores, adjust department heads in time, and recruit college students with rich marketing knowledge to work in stores if conditions permit, so as to enhance the vitality of stores. The fourth is to strengthen service promotion.

In today's market competition of household appliances industry, the types, quality and prices of goods in various stores are basically the same, and the transparency is increasing. Price advantage, scale advantage and commodity structure advantage are difficult to show. Service quality can determine consumers' purchasing motivation. High-quality service and flexible sales skills can make up for the shortage of goods to a certain extent, so for commercial departments, service is the life of enterprises, whether before or after sale. Therefore, we should not only be enthusiastic about after-sales service, but also treat customer complaints correctly, pay attention to the contents of customer complaints and reply in time. Never turn a blind eye to a complaint case, handle it in time, make a customer satisfied, and may bring 100 customers. Improving the handling of complaint cases and improving the overall quality of stores can effectively establish the image of stores and continuously expand their influence.

Summary of May Day Marketing Activities in Shopping Mall 5 I. Activity Time:

30 April-8 May

Second, the purpose of the activity:

May is a golden week, and there are several major festivals throughout the month, such as May 1st International Labor Day, May 4th Youth Day, Mother's Day and Children's Day. In order to better promote sales, increase customer unit price, produce more influential social effects, and further enhance Jiahui's corporate image.

Third, the theme of the event:

Celebrate May Day, enjoy convenience and welfare, and win wonderful prizes.

Four. Campaign slogan:

Visit xx on May Day and win the grand prize in shopping; When the price falls to the end, it will keep running.

Verb (abbreviation for verb) advertising:

DM: From April 30th to May 4th, draw outdoor advertisements to introduce promotional activities, body banners, gate banners, in-store POPs and broadcast publicity.

Six, site layout:

There are banners at the door, flags in summer, a 12 tag in the special price area, three billboards for getting on and off the elevator, and two advertising stickers for taking the stairs.

Seven, activity strategy:

(1) During the Golden Week of May 1, the price dropped to the bottom. From April 30th to May 4th, a DM poster was put out, which classified items, fresh 25, food 50, non-food 40, counter 30 and old shop 25.

(2) Visit xxx on May Day and win the prize in shopping.

(3) the low price will come down to the end and will continue to run.

(4) On May 1 day, the finals of the second "Ode to Labor" youth karaoke contest were brilliant and the stars gathered, looking at the present.

(5) The performance of "Youth Style and Unlimited Vitality" on the May 4th Youth Day was brilliant.

(6) On May 5th, "Visit xxx on May 1 Day, and win the grand prize in shopping", with wonderful performance (internal staff)

(7) The registration of "Children's Talent Show on June 1st" was officially launched. Registration will be held from April 25th to May 10, and the first preliminaries will be held on May 13.

On Mother's Day on May 8th, my mother was very polite when shopping. All married female customers who come to our store for shopping on May 8th will be given a computer receipt when they shop all over 50 yuan at one time. Each person is limited to one, and the number of gifts is limited, while stocks last.

(9) On May 12, the awarding party of "Visiting xx on May 1 and Winning Shopping Award" was held.

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