Local tourism has become the mainstream of sales of camping products, and big brands have entered the "outdoor consumption scene"

In addition to the colorful wild flowers of all kinds, spring is also home to green grass, warm sunshine and gentle spring breeze. Many people choose to camp in nature to welcome the arrival of spring. With the participation of many "players", the gameplay of camping has become more and more sophisticated and has become a fashionable lifestyle. It has also driven outdoor brands and even well-known catering brands to enter the "outdoor consumption scene".

The popularity of camping searches increased by 155% month-on-month

“The snapdragons in Binshui Wetland Park have bloomed this week. It is the best flowering period (recently), and I can take pictures no matter what ( There is the beauty of oil painting." In late March, Xiaohongshu blogger "Yes Shining Ya" shared such a piece of content.

According to the person in charge of Ctrip’s camping products, due to the impact of this round of epidemic, people’s travel radius has become significantly smaller in recent times, local travel has become the mainstream, and off-site travel is mainly concentrated in major urban agglomerations. Not wanting to get together, unique experiences, and niche luxuries have become the new pursuits of users when traveling under the normal circumstances of the epidemic. For example, during this year’s Qingming Festival, short-distance travel in the city and outings in the city, rural tourism has become very popular. Judging from Ctrip's scenic spot ticket booking data, peripheral and local ticket orders accounted for 88%, and nearly 90% of tourists visiting scenic spots chose to travel at home. Outings to enjoy flowers, camping in parks, and outdoor sports are the most popular ways of travel among tourists nowadays. Wild camping in particular is very popular with young travelers and families.

Camping spots around Kunming are constantly being discovered

According to the "2021-2022 China Camping Economic Industry Status and Consumption Behavior Data Research Report" previously released by iiMedia Consulting, from 2014 to In 2021, the market size of China's camping camps will increase from 7.71 billion yuan to 29.90 billion yuan. The growth rate is expected to reach 18.6% in 2022, with the market size reaching 35.46 billion yuan. As of October 15, 2021, there were more than 30,000 camping ground companies in China, with more than 8,000 and more than 15,000 new camping ground companies added in 2020 and 2021 respectively.

There are many ways to camp. Some tourists will go camping outdoors in forests or parks to spend the night. Others bring tents to experience the camping atmosphere in the surrounding area, and then return home or stay in a hotel at night.

Although you can set up tents and camp for free in some places, tourists still find it unsatisfactory, so exquisite camping has become a demand. Some scenic spots have begun to create exquisite camping scenes to attract the attention of family tourists and young people. Some scenic spots adopt a combination of flower viewing during the day and camping at night; some hold open-air concerts to attract tourists.

In addition, some users choose higher-end RV camping. Compared with ordinary camping, RV camping has many advantages. For example, you can choose your favorite route to flexibly arrange your itinerary, park at your favorite scenery, and never miss an opportunity to enjoy nature. RV travel has broken through many circles with its unique safety, privacy, comfort and freedom. The domestic RV market has become more popular. Against this background, more and more campsites have begun to incorporate RV supporting facilities into their camp construction plans. middle.

Catering brands enter “outdoor consumption”

As one of the six elements of tourism, the catering industry responsible for “eating” has sensed the business opportunities of camping and has entered the “outdoor consumption scene” one after another. Some catering companies have launched camping and picnic packages. On new retail platforms, camping ingredients can even be delivered directly to your home.

In order to catch up with this craze, Pizza Hut teamed up with the well-known outdoor camping equipment brand Mugaodi to launch spring and summer camp activities across the country. The event has launched three spring outing camping packages. If you purchase the packages, you can also get equipment such as a campervan, picnic mat, folding chair, etc. They have been welcomed by everyone since they went on sale on March 14. The campervans currently on sale in Kunming have been "sold out" .

In March this year, the hot pot chain Haidilao also announced the launch of a takeaway barbecue business, which is now available in some Haidilao stores in Beijing, Chengdu and other places. It also marks the opening of Haidilao from multiple perspectives in terms of products and scenarios. Differentiated layout to consolidate the market.

Sales of outdoor brand camping products are booming

With the rise of outdoor camping craze, the revenue of outdoor brands has also increased.

In the outdoor brand Decathlon Tmall flagship store, consumers are keen to buy disposable barbecue grills, portable outdoor campers, folding chairs, awnings, outdoor camping tents, outdoor swings, and thickened portable beach mats. "Hot products", many products show that more than a thousand people have paid and placed orders recently.

Relevant data shows that since January this year, the turnover of outdoor tents has increased by 119% year-on-year, the turnover of outdoor benches has increased by 239% year-on-year, and the turnover of camping equipment such as large tents, canopies, folding tables and chairs has increased by more than Twice... This goes a long way to show that camping is quickly transforming from a niche hobby to a popular choice.

Editor Yi Keyan

Proofreader Lu Shicheng

Editor Li Rong