Exhibition Planning Personal Work Summary 2022

As an exhibition planner, what work have you completed this year? Let’s summarize it quickly! Below are 5 personal work summaries of exhibition planning that I collected for you in 2021. Hope this helps everyone.

Personal work summary of exhibition planning Part 1

According to the arrangement of the organizing committee, we undertook the preparatory work for the __ project exhibition and were mainly responsible for the overall exhibition The design and implementation of the plan, booth allocation, exhibition layout, collection of project exhibition areas and exhibition invitations, liaison and coordination and other organizational work of the conference. At present, all the exhibition tasks of the meeting have been successfully completed. The relevant work of this group is now summarized and reported as follows:

1. Drafting of exhibition plans

After carefully summarizing the experience of docking exhibitions On the basis of the meeting, we absorbed the opinions and suggestions from relevant parties, put forward the overall plan for the docking conference and exhibition work, conducted discussions and modifications, and gradually implemented and promoted it, which played an important role in the smooth advancement of the overall preparations for the conference.

2. Conference Exhibition Recruitment

According to the division of work, the main leaders of each task unit will personally take charge, actively organize forces, and use various work channels to organize the conference exhibition recruitment work. The work is heavy, demanding, difficult, and spans a long time. Due to the attention of the organizing committee and leaders of each unit and the responsible work of the participants, the exhibition team successfully completed the exhibition recruitment work for the conference.

3. Undertake exhibition design work

According to the work arrangements of the organizing committee and the requirements of the overall plan, the work plan of the exhibition team was drafted and revised several times. The exhibition style, conference features, and functional areas of the docking conference were overall designed, and corresponding adjustments were made in a timely manner based on the progress of the preparations for the conference and the specific conditions of each working group, keeping in sync with the overall work of the organizing committee; The group's work exchange and information communication paid attention to the connection with all aspects of work; the Convention and Exhibition Center conducted many discussions on the rental of the exhibition hall, service requirements, price concessions, etc., and after many coordination and modifications, the outdoor and indoor exhibition areas were completed. The layout plan and cloth display intention of the exhibition hall were put forward, and unified requirements were put forward for the layout of the exhibition hall.

IV. Bidding for special decoration of each exhibition area

In accordance with the requirements of the organizing committee office, all special decoration tasks for each functional exhibition area were invited to bid externally, and the bidding documents and designs were drafted. Script, organized a special design bidding review meeting, modified the winning plan, submitted it to the organizing committee office for approval, and supervised the winning bidder to strictly design the plan and produce with high quality.

5. Organizing colleges and universities to participate in exhibitions

The participation of colleges and universities is related to the project level of the entire matchmaking meeting. The exhibition team attaches great importance to the mobilization of participating colleges and universities. After the overall plan was released, the exhibition team maintained close contact with all units to keep information flowing. A coordination meeting for the participation of universities and colleges in the Matchmaking Conference and Exhibition Work was organized and held to discuss the arrangements for the exhibition work of universities and colleges participating in the Matchmaking Conference. Representatives of the universities and colleges attended the meeting. The meeting informed all units of the preparations for the sixth Matchmaking Conference and explained the preliminary plans for relevant universities and colleges to participate in the Matchmaking Conference. Representatives at the meeting discussed relevant exhibition issues based on the situation of their respective units, put forward many constructive opinions, and expressed their willingness to actively participate in the sixth matchmaking meeting and make full use of this platform to promote results and expand publicity.

6. Exhibition layout and on-site organization work

On _month_, the exhibition team stationed at the convention and exhibition center and began to receive standard exhibition boards sent by exhibitors and make some reservations. The exhibitors at the booths will follow up and implement the work; on _month_, each custom-built exhibitor will enter the site for construction. The exhibition team will focus on on-site coordination and quality and safety supervision, and reasonably arrange overtime based on the overall progress to ensure construction quality and safety. Progress; From _ to _, the central work of the exhibition team will be transferred to on-site management and services, do a good job in managing the entry and exit of personnel and exhibits, coordinate and solve various problems that arise on site in a timely manner, and try to meet the requirements of exhibitors as much as possible Various requirements, coordinate the leadership tour, news interviews and other related work; on the afternoon of _ month _, the dismantling of the exhibition was carried out on site. Through careful organization, the entire dismantling process was civilized, safe and orderly, and the exhibition was successfully completed. On-site organization and management work.

Exhibition Planning Personal Work Summary Part 2

After more than a month of preliminary preparations and hard work, the RV Expo has come to a successful conclusion. During this period, colleagues in the advertising department have He was very attentive and gave up his weekend rest time to make great efforts for the housing exhibition. This exhibition was also very successful. In order to learn from each other's strengths and make up for our shortcomings, the summary is as follows:

1. Summary of exhibition work

From May 25th to June 3rd, we hosted the __Ningxia Shizuishan RV Life Expo , held in Dawukou District and Huinong District respectively, this exhibition is unprecedentedly grand. It is the largest, most widely publicized, longest, and most exhibitors and visitors exhibition in our city.

1. The time is long and the tasks are heavy. The exhibition is conducted in an orderly manner and can be implemented by people.

This housing expo has the right idea: if Shizuishan Daily wants to become bigger and stronger, the role of the advertising department cannot be ignored; if the advertising department wants to become bigger and stronger, it must break out of the original routines and ideas and use the exhibition to promote Business is a successful path to development. This exhibition is a large-scale exhibition hosted by the advertising department based on the previous exhibitions. The success of this time will encourage us to carry out the exhibition to the end!

2. High positioning specifications:

Organizers: Shizuishan Daily, Shizuishan City Housing Security and Urban Management Bureau, Dawukou District People's Government, Huinong District People's Government, Shizuishan Real Estate Industry Association; Undertaken by: Shizuishan Yuebao Culture Media Co., Ltd.; media Support: "Shizuishan Daily", "Yinchuan Evening News", "Ningxia Daily", "New News", "Wuhai Daily", "Alxa Daily", Shizuishan TV Station, Shizuishan People's Broadcasting Station, Shizuishan Network, Shizuishan News Network, Shizuishan Life Network, Shizuishan Real Estate Network, Shizuishan Newspaper Outdoor Electronic Screen and other media. Fully integrate resources from all walks of life for my use.

3. Fine planning:

From the exhibition name, exhibition time, venue, exhibition purpose, exhibition theme, exhibition purpose, exhibition schedule, exhibition features, concurrent holding, real estate industry Award setting, exhibition scope, exhibition hall distribution, planning and booth setting, conference investment support, booth equipment, exhibition promotion and implementation, collection and printing of exhibition promotional materials and catalog maps, exhibition instructions, exhibition procedures, opening ceremony, exhibition security and cleaning, and The budget was carefully planned in all aspects. Really done: professional, meticulous and in place.

4. Rigorous implementation:

First, our company cooperates with the Municipal Housing Administration Bureau, the deployment is reasonable, the division of labor is in place, the responsibilities are assigned to each person, starting with the end in mind, and grasping the end from beginning to end; Second, the Advertising Department is fully mobilized, from planning, coordination, investment promotion, advertising, publicity, exhibition arrangement, opening ceremony, exhibition renewal, exhibition dismantling, logistics, security, cleaning, service, publication of exhibition catalogue, publication of map, production of exhibition badges and work permits, From follow-up publicity to information feedback and return visits, responsibilities are assigned to each person one by one, positions are assigned and tasks are assigned, rewards and punishments are clearly defined, and a countdown work system is implemented. Daily reporting, inspection, and supervision are carried out. Employees follow orders in all actions, withstand pressure, and work in an orderly manner. The work reflects the high quality and high quality of the employees in the advertising department. Facts have proved that they are a team that can work hard.

While 100 is doing well in exhibitions, it has accumulated experience, trained its team, increased the performance of the advertising department, and increased the advertising department and personal income.

5. Exhibition fees must be collected in time. No one is allowed to enter the venue to set up the exhibition without payment. This method is very good and avoids the situation where the money cannot be collected after the conference is over.

2. Shortcomings

1. The investment promotion work is not ideal, especially furniture and building materials. Despite various objective reasons, we have put too little effort into coordinating colleagues, emotionally investing in customers, and stimulating customers' desire to participate in exhibitions. In addition, the salesperson's methods are simple and perfunctory in the investment process. Problems such as fear of hardship, fear of tiredness, and irresponsibility are also serious, resulting in unsatisfactory investment.

2. The cost control of this exhibition was not strict enough. Some money that should have been spent less was not spent less. In addition, there were too many temporary additions and other problems, resulting in excessive expenditure.

3. The staff of the department were slightly lacking in the ability to deal with specific problems, which resulted in some work not being done properly during the exhibition. What was more serious was that they were not proactive, responsible, and did not stay on duty. People don’t even know what they are doing. The leaders will tell them to do it, but they won’t move, causing chaos in and out of the gate. No one helps. A real estate company that is not participating in the exhibition distributes flyers in the venue but no one cares about it. When it rains, no one collects your belongings, and things are lost. You don't even know what's going on. This is not an ordinary shortcoming. Everyone must reflect deeply and make thorough improvements, otherwise you will be eliminated soon.

4. The amount of commercial advertising deviates from the expected value. Improvements must be strengthened to make up for the shortcomings. Through the influence of the exhibition, the advertising in the fourth quarter will not be weak in the off-season.

5. Since we have little experience in large-scale exhibitions and insufficient preparations, we lack emergency plans and backup plans in planning. When customer attraction activities and other measures are cancelled, there is no follow-up means, resulting in a low number of visitors. Too ideal.

We must take these shortcomings seriously, formulate and implement measures as soon as possible, solve the problems fundamentally, ensure the smooth progress of all future work, and make further progress.

In short, the achievements achieved by this exhibition are outstanding, the experience is valuable, and it is very successful in all aspects. It is a new starting point for us to embrace spring and move towards glory. We are confident about this.

Exhibition Planning Personal Work Summary Part 3

In order to promote our city’s electronics enterprises to go global, explore emerging markets, actively carry out exchanges and cooperation among international peers, and maintain consumer products With the continuous and steady growth of import and export trade, in __ this year, the __ Municipal Foreign Economic and Trade Cooperation Bureau and the __ Municipal Electronic Information Industry Association *** jointly organized a group of powerful electronic companies in our city to participate in the 2021 __ The __Consumer Electronics Exhibition held in the exhibition center summarizes the situation of this exhibition as follows:

1. The overall situation of __Consumer Electronics Exhibition

__Consumer Electronics Expo is organized by the world Sponsored by the well-known exhibition group - __ Group, as the only professional consumer electronics expo in the __ region, it is held concurrently with the __ International Imaging Exhibition. When the exhibition was launched for the first time, it received support and participation from major brands in the international electronics industry, including world-renowned companies such as __. ***There are many __ exhibitors in this exhibition, including _ companies participating through our association, with a net exhibition area of ??_ square meters. Most of the exhibitors believe that the __ market has huge development potential and stated that they will increase efforts to develop this market.

The __International Imaging Expo, held concurrently with the __International Consumer Electronics Exhibition, is the largest, most influential and most effective imaging professional expo in South America. The organizer will hold a variety of activities simultaneously during the exhibition, covering various departments that connect imaging development and professional trade needs, bringing buyers closer to each other, exchanging experiences and publishing trend information. This exhibition has long been the best platform for internationally renowned imaging companies to showcase their latest technologies and products to __ and even the entire __ market. Its purpose is to meet the various needs of consumer electronics, mobile technology and photography sectors.

The national economy in the __ region has developed greatly in recent years and is currently in a period of rapid growth. Therefore, it is the best time for my country's electronic consumer products and imaging products to enter the __ market; at the same time_ __ is the largest country in __. Its economic aggregate ranks first in __ and has strong radiation ability to neighboring countries. The __ Electronic Consumer Goods Exhibition attracts a large number of merchants from __ area to negotiate. Participating in this exhibition will help expand products. Propaganda and opening up markets in __ countries are very beneficial.

2. __Corporate Delegation

1. A platform to demonstrate strength and market development.

With the strong support of the __ Municipal Foreign Trade and Economic Cooperation Bureau, the __ Municipal Electronic Information Industry Association organized __ Municipal Electronics Enterprises to participate in this industry event in the form of a group. Exhibited products mainly include: LCD TVs, audio amplifiers, GPS navigators, vehicle anti-theft systems, communication antennas, computer accessories, ultrasonic atomizers and other professional consumer electronics products. Participating companies include: Haobangshou Electronics, Xiongqi Audio, and a number of powerful professional electronics manufacturers in various districts of our city. Relying on their own corporate strength and product advantages, they comprehensively displayed a variety of novel electronic products. Their products' precise market positioning, cutting-edge design concepts, and reasonable prices were unanimously recognized by on-site buyers. At the exhibition, many enterprises had full exchanges with foreign businessmen. The two parties will have further contact after the exhibition. I believe that this exhibition will be an opportunity for our city's electronics enterprises to explore the South American market, learn about the latest market trends, carry out external exchanges, and conduct An ideal platform for trade negotiations and transactions.

2. Understand the needs of emerging markets and new driving forces for enterprise development.

During the exhibition, __ enterprises learned about the gap between the local market demand and the technology, design and quality level of their own products through the exchanges with merchants, and repositioned the products entering the __ market in the future. , to meet local mainstream needs. Through the exhibition, exhibitors not only feel the huge market potential, but also clearly understand their own shortcomings, and also use this to strengthen their internal strength and lay a good foundation for further exploring international emerging markets. At the same time, exhibitors also pointed out that this exhibition did not have many professional customers, insufficient crowds, and poor public security. It was suggested that the organizers should further strengthen the overall packaging of the exhibition hall and invite more well-known companies while strengthening public security. and buyers to enter the exhibition, and strengthen the publicity and promotion of the exhibition to attract more international professional buyers.

3. Improved organization, enterprise satisfaction and greater expectations

The association has organized local enterprises to participate in foreign professional exhibitions in groups more than once. Under the leadership, our organizational work is more orderly, meticulous and comprehensive. At the exhibition, the leaders of the Municipal Foreign Trade and Economic Cooperation Bureau and the association staff set an example and provided a lot of detailed and tedious service work for the exhibitors, which was unanimously recognized by all the exhibitors. The association arranged local business centers at the exhibition site to provide docking services with enterprises, providing strong help for enterprises to further explore the Brazilian and South American markets. In addition, the post-exhibition association provides comprehensive services for enterprises participating in the exhibition to apply for government subsidy funds. According to the post-exhibition survey, exhibitors gave very good evaluations to the organization and services of this exhibition. They also hope to receive strong support from government policies and association services in the future, so that Foshan enterprises can get more opportunities and platforms to go global. !

Exhibition Planning Personal Work Summary Chapter 4

Over the past year, the town’s cadres and workers have conscientiously implemented the spirit of the Municipal Economic Work Conference and the Town’s Work Economic Conference, and continued to promote the “industrial establishment of the town” , commercial and lively town” strategy. Actively attract foreign investment, expand the exhibition market, and encourage enterprises in the town to "go abroad" to participate in exhibition arrangements. The conference and exhibition work situation of our town in 20__ and the work ideas in 20__ are summarized as follows:

1. Summary of the conference and exhibition work in 20__

First, strengthen organizational leadership and form a work synergy .

Convention and exhibition work is a new type of work with the potential for vigorous development. At the same time, this work involves various functional offices. For this reason, our town included the convention and exhibition work on the important agenda at the beginning of the year, and systematically included it in the town's annual target assessment content. We established The town's convention and exhibition work leading group and convention and exhibition office have been equipped with liaison officers to further strengthen leadership, clarify the division of labor, and implement work responsibilities, forming a situation where online work is handled separately and central work is jointly handled to ensure the smooth progress of the work. .

The second is to clarify work ideas and formulate exhibition plans. The town's convention and exhibition work leading group carefully analyzed the current status of the town's convention and exhibition economic development. At the beginning of the year, it held a convention and exhibition work meeting. After careful study and combined with the task requirements, it studied and formulated a practical convention and exhibition work plan in order to successfully run a (Yangmei) festival. Section), cooperate with the second meeting, and organize the third exhibition well as the work goal, refine the functions, and make the exhibition work follow rules.

The third is to increase publicity and create a good atmosphere. In order to further expand and strengthen the convention and exhibition industry and increase its visibility, the town held a special working meeting to study and deploy convention and exhibition work. Promote the exhibition environment by holding symposiums with corporate CEOs and various exhibition promotion activities, and make full use of radio, cable TV, promotional windows, blackboards and other means to increase the publicity of exhibition work. For example, during the Yangmei Festival, eye-catching slogans and signboards were set up at all major intersections in our town, which greatly demonstrated the unique Xishan Yangmei culture of Maju Town.

The fourth is to find their own positioning and actively cooperate with the exhibition. Our town actively responds to the call of the municipal party committee and the city, fully taps its own potential according to the overall arrangements of the exhibition office, and continuously encourages companies that meet the requirements within the jurisdiction to participate in the exhibition. Among them, we actively cooperated with the "Second Exhibition" organized by the city. This year, we have two companies participating in the exhibition, with an exhibition area of ??126 square meters, achieving good results and receiving unanimous praise from superiors. Organize local companies to participate in the second phase of the Canton Fair. In 20__, 48 companies in the town participated in the Canton Fair, with 60 exhibition booths. Actively organized and participated in the 12th Zhejiang Fair and Municipal Fair. At the same time, we actively organized and participated in the 10th China International Daily Consumer Goods Expo. At the same time, we actively cooperate with various exhibitions at the municipal level, including the Ningbo Auto Parts Exhibition, the Small and Medium Enterprises Matchmaking Conference, the 20__ China-Korea Design Matchmaking Conference, the 20__ Small Home Appliances Design Competition, etc.

2. Ideas for exhibition work in 20__

First, increase guidance and continuously mobilize the enthusiasm of enterprises to participate in exhibitions. In 20__, our town will hold regular symposiums with leaders of large-scale enterprises to conduct in-depth research on exhibition work, gradually improve the awareness of enterprises to participate in exhibitions, and promote enterprises to deeply understand that exhibitions are an important way and means of development for the market and enterprises to understand each other. Through the display of products, To attract customers, expand and establish markets, exhibitions are also an important platform for enterprises to achieve sustainable development. In addition, we actively organize exhibition activities such as the Plastics Expo, Small Home Appliances Expo, and Ningbo Auto Parts Expo.

The second is to actively conduct research and use exhibitions to promote the transformation and upgrading of product industries. Conduct in-depth research on the development dynamics of various industries and block economies in Maju Town to grasp development trends. At the same time, we pay close attention to the trends of well-known exhibition organizations at home and abroad in opening new exhibitions in emerging industries, so as to do a good job in two-way communication, guide enterprises to connect with them, voluntarily match them, and actively participate in exhibitions, so as to achieve new breakthroughs in the transformation and upgrading of product industries by Ma Zhu enterprises.

The third is to integrate resources and further tap the potential of exhibitions. Further integrate exhibition resources and make full use of existing work resources. At the same time, more attention will be paid to the integration of exhibition work resources outside the system, and exchanges and cooperation with the Municipal Convention and Exhibition Office and other exhibition institutions will be further strengthened. We attach great importance to the construction of professional teams, put people first, and explore the establishment of a training and development mechanism for exhibition business talents.

Exhibition Planning Personal Work Summary Part 5

Having been in sales in the company for so many years, I often follow the company to participate in professional product exhibitions organized by various domestic industries. Nowadays, exhibitions are no longer a simple benefit. A place to display products, promote products, and purchase goods. Modern exhibitions have rapidly developed into centers for communication and information acquisition.

Participating in exhibitions has also become an important part of the company's entire market expansion work. It is an excellent opportunity to promote and publicize the company's brand to show the company's strength and image.

I have participated in many product exhibitions and have gained some experience. I hope to share it with my colleagues.

1. Preparation before the exhibition: careful planning

When the sales staff received the company’s exhibition notice, they began to prepare for the exhibition. The first is:

Customer invitation. After the booth is determined, one of the most important tasks is to post hero posts everywhere to invite customers to visit your booth. The invitation letter should indicate the name of the exhibition, the time, the company's booth number, exhibitors and contact information, and it can also include the products to be launched. The invitation time is usually about one month before the exhibition. There are many benefits to doing this. First of all, when you tell customers that you are participating in the exhibition, you are conveying the message that you have the ability to participate in the exhibition; secondly, exhibitors will change from passively waiting for customers to actively inviting customers, and the effect will be more obvious; thirdly, in the face of face-to-face It is much easier to communicate than by phone or email. When participating in exhibitions, companies often equip themselves with professional technical engineers, who can better understand customers' product needs and applications through face-to-face communication, and achieve twice the result with half the effort.

Re-learning product knowledge: For participating in professional product exhibitions, exhibitors must have a better understanding of their company's exhibited product knowledge so that we can correctly guide customers during the meeting. Our company is different from other companies in that our product fields cover a wide range of areas, so we need to learn related products based on the focus of this exhibition. For example: at the Optoelectronics Exhibition, learn more about ceramic ferrules and ceramic sleeves. At the Shanghai Electronics Show, you can learn more about chip capacitors and resistors. Learn more about our LED ceramic bases and all their applications at the LED Show.

2. Details during the exhibition: Continuous fighting spirit, boldness and carefulness

How did the above title appear? All the meticulous preparations before the exhibition pave the way for the exhibition. During the exhibition Communication with customers is crucial. Details determine success or failure, and you need to pay attention to some details during the exhibition process:

Continuous fighting spirit: Exhibitors must pay attention to their own image in the exhibition, stand up to greet guests, and be energetic. A good mental outlook not only reflects the company's Our vitality and upbeat atmosphere can better demonstrate our good qualities to customers and enhance their confidence in cooperating with us.

Be bold and careful: Don’t be timid when dealing with customers who visit your booth, take the initiative to say hello and welcome them in for a visit. However, there will be many peers participating in professional exhibitions, so you should be reserved when communicating with competitors, but you also need to communicate with each other and try your best to learn industry information from each other's words. Only by knowing yourself and the enemy can you win every battle. Therefore, participating in the exhibition is also a critical moment for comprehensive understanding and understanding of peers.

Receiving old customers: 1. Ask customers for their recommendations for products they have used before. 2. Ask customers about the products they need in the future and their specific quantities. 3. Understand the share and plan of follow-up cooperation between customers and Sanhuan.

Receiving new customers: Understand whether the other party is a manufacturer or distributor, mainly produces products, and the quantity of products required. Because there are many visitors during the exhibition, communication will not take long. Therefore, it is necessary to leave the detailed contact information of the other party. If the visiting person is not a purchaser, ask the other party to recommend and ask for the contact information of the purchaser for follow-up contact.

Resource collection: Sales staff information channels are very important, so in the rare opportunity of participating in the exhibition, establish channels for subsequent industry information sources. Exchange product promotional materials with media or customers and request samples. It has the effect of complementing and sharing resources.

Beware of spies: We often encounter spies from our peers at exhibitions. They will pretend to be customers to trick our prices, our product promotional materials, technology and even customer information, so our exhibitors Maintain a high level of vigilance. For those who request our information, we need to inquire in detail about their needs and their company's status, and then analyze whether to make further contacts based on the decision.

3. Post-exhibition summary: organize information and follow up in a timely manner

After the exhibition is over, it can only be said that the work is only half done. What really matters is the timely follow-up after the exhibition. What we need to do at this time is:

Customer classification: Based on the process and results of negotiations with customers at the exhibition, customers are divided into formal customers, potential customers, and inactive customers. The formal customers there refer to old customers. Potential customers refer to customers who have a clear intention to order our products and only need to follow up and confirm some details before ordering. Invalid customers refer to customers who only left their business cards at the exhibition, had no communication, and only collected some information. Sort out customer records during the exhibition, correspond with customers, and then conduct further communication.

Contact customers: Send an email to the customer. The email reflects the exhibition information and thanks the customer for their attention. We should focus on contacting key customers, contact key customers first, and prioritize. If you have any photos with customers during the exhibition, please send them as a souvenir.

Reply to customers: After sending the email, you will receive some replies one after another. Read these replies carefully, understand the customer's real thoughts, and respond promptly to the customer's reply information. If a customer needs a quotation for a certain product, a quotation sheet is specially prepared for the customer.

Follow up again: If the customer is satisfied with our products and prices, we will induce him to purchase the products and follow the company's sales procedures for initial cooperation. If we send an email and the customer does not respond, send another email a week later that has changed from the last time or call to inquire about the results. So that we can determine the possibility of subsequent cooperation with this customer.

Companies participating in professional industry exhibitions can not only show off the strength of their products in the same industry, but also serve customers more closely. They can also see their own strengths among customers who also participate in the exhibition. If there are any shortcomings, constantly improve yourself. Maybe from a certain exhibition, you can't see immediate results and receive a lot of orders. But I believe that through the company's vigorous publicity and promotion, coupled with the follow-up of subsequent development work, and more integration and exchange of information from all aspects of the industry, the professional exhibition can truly serve the promotion of our brands and products. The display and the company's strength have allowed Sanhuan's brand effect to spread all over China and to the world.

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