2019 Municipal Party Committee’s Publicity Work Plan for Creating a National Civilized City

In accordance with the deployment requirements of the municipal party committee and the municipal government on creating a national civilized city, in order to further deepen the creation work, create a strong atmosphere of city-wide mobilization and everyone's participation, and promote the city's goal of creating a national civilized city To realize it as soon as possible will make a positive contribution to accelerating the construction of a soaring city, a good state, a livable, industrial, wealthy, beautiful and civilized new Tengzhou. This plan is now formulated based on the actual work.

1. Media promotion

1. Open a column. Tengzhou Daily, municipal radio, television, and municipal information service centers have unified columns to report on the overall arrangements and deployment of the city's construction activities, construction work trends, and typical experiences all year round. The "Moral Lecture" and "Civilization Focus" columns will be opened in due course. The "Moral Lecture Hall" column mainly focuses on publicity, citizen ethics and public etiquette knowledge, and provides in-depth reports on the emergence of moral models, good people around us, virtuous teenagers, outstanding volunteers and advanced volunteer collectives in our city in recent years. Deeds, good people and good deeds. Combined with the ideological and moral construction requirements of minors, children's programs such as educational programs, tutoring programs or expert lectures are interspersed. At the same time, special reports were made on the moral lecture activities carried out by various industries, and experts, scholars and citizens were organized to discuss topics such as citizen moral construction and improving the civilized quality of citizens. On the one hand, the "Civilization Focus" column should provide daily reports on urban construction, comprehensive environmental improvement, citizen education, special theme activities, etc. in the creation work. On the other hand, it should focus on various uncivilized behaviors in society and unfairness in urban management. Carry out public opinion supervision on civilized phenomena, failure to fulfill the establishment responsibilities of various departments and units, etc., and follow up and report on the supervision and supervision, so as to promote the development of civilized habits of citizens and the orderly management of cities (at least one program or report every week). The municipal radio station should add a large number of columns on city creation work, give full play to its own advantages, provide educational guidance on civilized driving, standardized parking, and not throwing objects out of the windows, and strive to create a characteristic publicity window for the creation of a national civilized city. (Responsible units: Tengzhou Daily, Tengzhou Radio, Film and Television Station, Municipal Information Service Center)

2. Interview reports. Based on the key tasks of creating a national civilized city (seven tough battles) and outstanding issues of common concern or reflection by citizens, the interview topics were set, and relevant leaders, experts and scholars, various industries, departments, grassroots units, people from all walks of life and representatives of the public were invited to participate in the interviews. , through the debate and collision of multiple perspectives, guide citizens to recognize uncivilized behaviors, form a broad political awareness to actively resist uncivilized behaviors, and create a good atmosphere for launching the battle to build a city. (Responsible units: Tengzhou Daily, Tengzhou Radio, Film and Television Station, Municipal Information Service Center)

3. Report on key activities. New achievements in creating a civilized city, new achievements in the coordinated development of all aspects of the city's economy and society, as well as gratifying changes in the construction of scientific, educational, cultural and health facilities, the appearance of the urban environment, the civilized quality of citizens, and the mass spirit of civilized units The civilized series creation activities have achieved fruitful results, and a series of weighty and in-depth reports have been published continuously. Special actions such as "Stressing Civility and Building New Practices", learning from Lei Feng's voluntary service, selection and recognition of moral models in the city, building an integrity system, comprehensive improvement of urban and rural environment, and construction of beautiful countryside, as well as key activities such as "Our Festival" and "Civilized Table", Increase publicity and reporting efforts. Strengthen publicity and education on civilized behaviors such as order in public places, citizens' traffic behaviors, civilized travel, and interpersonal interactions and mutual assistance, guide citizens to be civilized, understand etiquette, observe morality, and value integrity, and improve citizens' civilized quality. (Responsible units: Tengzhou Daily, Tengzhou Radio, Film and Television Station, Municipal Information Service Center)

4. Special publicity. Each news unit should focus on the characteristics of its own media, each with its own advantages and each with its own specialties, and innovatively carry out "collecting and commenting on the top ten uncivilized behaviors that citizens are most disgusted with", "shooting uncivilized behaviors casually" and "little reporters looking at civilization". " and other activities, give full play to the important role of the news media in guiding public opinion and spreading civilization, and create brand promotion columns and special activities for the creation of a civilized city. It is necessary to increase public welfare publicity, design and produce public service advertisements with our city's characteristics on the basis of publishing and broadcasting public service advertisements on the China Civilization Network, publish and broadcast them in accordance with the frequency requirements of the evaluation system, and use various new media for promotion. (Responsible units: Tengzhou Daily, Tengzhou Radio, Film and Television Station, Municipal Information Service Center)

2. Social publicity

(1) Hierarchical and targeted publicity.

Organized and compiled the "100 Questions and Answers on Creating a National Civilized City", "Citizens' Civilized Etiquette Manual", "Citizens' Civilized Pact Promotional Posters", city building fans, teacups, T-shirts and other promotional materials and distributed them to cadres and employees, primary and secondary school students and the community for free In the hands of residents, they are posted and placed in major public places; moral models are regularly organized to visit units, schools, companies, and communities to give lectures and use the power of role models to inspire the general public; The Education Bureau organized a propaganda group to go to the campuses of primary and secondary schools to promote civilized etiquette and fair ethics, and comprehensively strengthen the ideological and moral education of minors. The Municipal Housing and Urban-Rural Development Bureau and the Municipal Construction and Construction Bureau should provide "new citizen" education to construction site workers to enhance their urban awareness, hygiene awareness and civilized awareness. The Municipal Market Supervision Bureau should organize rotation training for industrial and commercial enterprises and self-employed households to educate them on the need to operate with integrity, law-abiding and civilized operations; the Municipal Transportation Bureau should train bus and taxi drivers to educate them on safe travel, Driving in a civilized manner; the Municipal Tourism Service Bureau conducts intensive training for tourism employees to improve their quality. (Responsible units: Municipal Party Committee Propaganda Department, Municipal Civilization Office, Municipal Education Bureau, Municipal Housing and Urban-Rural Development Bureau, Municipal Construction Bureau, Municipal Market Supervision Bureau, Municipal Transportation Bureau, Municipal Tourism Service Bureau)

(2 ) Various public service advertisements. Actively use the public service advertisements "Stressing Civilization and Establishing New Trends" issued by the Central Civilization Office and the "Pictures Telling Our Values" issued by the Central Propaganda Department. At the same time, the Municipal City Creation Office will organize professionals to create some public service advertisements with Tengzhou characteristics, and establish a public service advertisement picture library for use by all units in the city.

1. Transportation. ① Advertising media in railway stations, high-speed rail stations, and long-distance bus terminals must publish public service advertisements in prominent locations, and the amount of publication should reach 30% of the total advertising resources. The content includes core values, being civilized and establishing new trends, caring for minors, and traveling in a civilized manner. , creating a national civilized city and other contents. (Responsible units: Municipal Transportation Bureau, railway stations, high-speed rail stations) ② Buses, taxis and other transportation vehicles must regularly broadcast public service advertisements on in-car TVs and electronic displays. Public service advertisements must also be published on bus bodies, bus and taxi backshields, in-car lifting rings, and seats, and the amount of publication should reach 30% of the total advertising resources. All bus stops and taxi pick-up and drop-off points must use stop signs and billboards to publish public service advertisements, and the amount of publication should reach 30% of the total advertising resources. The published content includes core values, promoting civility and establishing new practices, caring for minors, and civilized travel. (Responsible unit: Municipal Transportation Bureau)

2. Building enclosures. Public service advertisements must be posted on all building enclosures in the urban area (including newly started construction sites), and the amount of public service advertisements shall not be less than 50% of the entire enclosure area. The original damaged and outdated public service advertising walls must be updated and replaced in a timely manner. The published content includes core values, promoting civilization and establishing new trends, caring for minors, traveling in a civilized manner, and creating a national civilized city. (Responsible units: Municipal Comprehensive Administrative Law Enforcement Bureau, Municipal Construction and Engineering Bureau)

3. Tourist attractions. All advertising media in scenic spots, scenic spots, and patriotic education bases in the city must publish public service advertisements, and the amount of publication should not be less than 30% of all advertising resources. The published content includes core values, promoting civilization and establishing new trends, caring for minors, traveling in a civilized manner, and creating a national civilized city. At the same time, each scenic spot must set up a certain number of "obey morals and etiquette" and civilized tourism prompts. (Responsible units: Municipal Tourism Service Bureau, Municipal Bureau of Culture, Radio, Radio and Television, Municipal Research Office, Civil Affairs Bureau)

4. Campus category. All colleges, universities, and primary and secondary school campuses in the city must use campus bulletin boards, wall newspapers, blackboard newspapers, and radio to regularly publish content on core values, promoting civilization and establishing new trends, caring for minors, and creating civilized campuses. The student code must be displayed within sight of the school gate. (Responsible units: Municipal Education Bureau, Zaozhuang Vocational College of Science and Technology)

5. Community category. Place publicity posters at the entrance of each community. Flexibly embed public service advertisements into residential buildings and green gardens, and use media such as community outdoor cultural and sports activity squares, community cultural display walls, community public columns, and community electronic screens to promote core values, promote civilization, and establish new trends in an all-round and multi-angle manner. , caring for minors, traveling in a civilized way, creating a national civilized city, etc. (Responsible unit: each street)

6. Squares, parks and main roads. Each street chooses a main road to create a characteristic neighborhood for publicity. The Municipal Comprehensive Administrative Law Enforcement Bureau has produced and launched core value themed flower groups, landscape shapes and sculptures in parks, squares, and green spaces.

All types of parks and amusement parks should set up public welfare display boards covering core values, promoting civilization and establishing new trends, caring for minors, traveling in a civilized manner, and creating a national civilized city. (Responsible units: Municipal Comprehensive Administrative Law Enforcement Bureau, all streets)

7. Street signs. More than 50% of the city's road nameplates must produce public service advertisements containing core values, promoting civilization and establishing new trends, caring for minors, traveling in a civilized manner, and creating a national civilized city. (Responsible unit: Civil Affairs Bureau)

8. Anti-aircraft artillery. Beixin Street makes anti-aircraft artillery at Junruicheng, Shanguo North Road, Longquan Street at the intersection of Longquan Road and Beixin Road, Dongcun Huahua, and Dongshahe Town at the intersection of Beiliu Road and Jinghe Road; Jinghe Street, Shannan Sub-districts and Nanshahe Town should set up at least one public anti-aircraft gun in a prominent position. (Responsible units: all streets, Dongshahe Town, Nanshahe Town)

9. Financial outlets. Public service advertisements with contents such as core values, promoting civilization and establishing new practices, and creating a national civilized city are broadcast on the electronic display screens of various financial institutions in the city. Public welfare display boards, roll-ups or posters with civilized city and other contents. Produce a prominent display of industry specifications. (Responsible unit: Municipal Finance Office)

10. All restaurants. The Municipal Tourism and Service Bureau is responsible for setting core values ??in the lobbies of hotels with star ratings and above, creating national civilized city roll-ups, posting posters promoting frugality, cultivating virtues, and honest management, and placing warning signs on each dining table for frugality, cultivating virtues, and civilized dining tables. The Municipal Food and Drug Administration is responsible for supervising all restaurants to set up no-smoking signs in prominent locations, post posters about being frugal and ethical, and civilized dining tables, and place relevant notices. (Responsible units: Municipal Tourism and Services Bureau, Municipal Food and Drug Administration)

11. Enterprises and institutions. All agencies, enterprises, institutions, and mass organizations must make full use of their various publicity boards, publicity windows, electronic displays, light boxes, display boards, blackboards, fences and other carriers to produce and post city-building posters, slogans, and public service announcements. . Set up public service advertisements at the entrance to create a civilized city, build ideological and moral education for minors, and "speak civility and establish new trends" and "illustrate our values". (Responsible units: Municipal Civilization Office, Municipal Comprehensive Administrative Law Enforcement Bureau, various enterprises and institutions)

12. Other social media categories. All electronic display screens, building TVs, large outdoor billboards and other media such as hospitals, pharmacies, police booths, commercial streets, theaters, hotels, supermarkets, farmers' markets, overpasses, guardrails, main street facades, etc., must be large-density and scrollable. Broadcast public service advertisements on core values, promoting civilization and establishing new trends, caring for minors, civilized travel, and creating a national civilized city. The number of public service advertisements shall not be less than 30% of all advertising resources. At the same time, a certain number of reminder signs for observing morality, observing etiquette, and practicing frugality and cultivating morality should be set up. (Responsible units: Municipal Health and Family Planning Bureau, Municipal Food and Drug Administration, Municipal Public Security Bureau, Municipal Comprehensive Administrative Law Enforcement Bureau, Municipal Culture, Radio and Television Bureau, Municipal Market Supervision Bureau, Municipal Tourism Service Bureau, Municipal Commerce Bureau, Municipal Commercial Bank Office, Each street)

3. Internet audio publicity

1. Internet publicity. Set up a special page on "Creating a National Civilized City" on the China Tengzhou Network and Tengzhou Civilization Network to promptly release information and development work on the creation of a civilized city. At the same time, we will publicize relevant knowledge such as citizens' moral codes of conduct, civilized etiquette, and volunteer services, and publish public welfare articles. Advertising and publicity cursors are updated regularly to create a strong atmosphere of online publicity. Tengzhou Daily and Tengzhou Radio, Film and Television Station should use Weibo, WeChat, clients, etc., and use new technology to strengthen publicity. (Responsible units: Municipal Network Management Office, Municipal Information Service Center, Tengzhou Daily, Tengzhou Radio, Film and Television Station)

2. Sound publicity. Communications providers such as China Mobile, China Unicom and China Telecom should make full use of SMS and ring-back tone platforms, and use warm reminders to send city-building concepts, slogans, public service advertisements such as "Be civilized and establish new trends" to all mobile phone users in the city in a timely manner. The setting up of the Chuangcheng ring tones must be completed before March 9. Chuangcheng public welfare text messages should be sent no less than 4 times per month and at least 1 message per week. (Responsible units: Municipal Mobile Company, Municipal China Unicom Company, Municipal Telecommunications Company)

The production, hanging, publication and broadcast of the above types of public service advertisements must be completed before March 13 and maintained for a long time. The Municipal City Creation Office will inspect and supervise the publicity work of creating a national civilized city, and include the publicity work of each responsible unit in creating a civilized city as an important part of the supervision and assessment of creating a civilized city, and report the situation regularly. ;