Ask for comments on the slogan "Pigeons, Enjoy Silk Slippery". What is the internal meaning of this slogan? Appreciation of about 50 words. thank you

In the window of one of the "Dove" series video advertisements, "chocolate silk" runs through the whole advertisement, emphasizing that Dove chocolate tastes silky smooth and has a comprehensive sensory experience, bringing the audience a happy mood and selfless enjoyment.

"Slim women" use the images of beautiful women and handsome men, which is beneficial to arouse consumers' interest and stimulate their desire to buy. The advertisement does not emphasize how delicious chocolate is, but emphasizes the "silky feeling" of chocolate, which can arouse consumers' beautiful imagination of Dove chocolate, and then stimulate their desire to buy and adopt emotional demands.

Extended data

"Enjoy silky" really emphasizes the delicate taste of chocolate. More specifically, the taste of chocolate comes from the size and shape of cocoa powder. The smaller the particles, the smoother the taste.

The particle size of Dove cocoa powder is only 14 micron (50 micron is equivalent to the diameter of hair). Dove emphasizes its high-quality silky taste. 14 micron, the secret of silky taste. But I don't think it seems to be popular enough.

In the advertisements of Angelababy and Yifeng Li, the chairs are inclined to slide down, and the silky taste of chocolate is also discussed. Silk ribbons are used to compare the silky taste of chocolate.