Several forms of POP advertising promotion in brand women's clothing stores

In clothing promotion activities, advertising expenses account for a large proportion in the promotion budget. There are many forms of advertisements, such as fashion shows, advertisements in TV programs, advertisements in large-scale celebrations and designer product launches. In clothing stores, the main form of advertising promotion refers to popular advertisements. POP advertising refers to various advertising forms at the point of sale, such as advertising wall charts, labels, flags and brochures. POP advertising can not only play a propaganda role, but also decorate the storefront, forming a lively and peaceful atmosphere. According to different standards, POP advertising types can be divided into the following categories. According to the different purposes of advertising, advertising can be divided into the following types: first, promotional advertising,

Short-term promotions, such as discount advertisements, are aimed at promoting sales and increasing sales. The second is cognitive advertising, which is a long-term promotional activity aimed at enhancing the image of clothing stores, such as window and signboard. Third, the combination of advertising, including the above two objectives of advertising.

According to the different functions of advertisements, advertisements are divided into the following types: first, decorative advertisements, whose main function is to decorate retail clothing stores, such as decorating the lively atmosphere of stores with hanging flags. Second, commercial advertising, the function of advertising is to introduce the price of clothing products, such as product catalogs, brochures and so on.

When clothing stores use POP advertisements, on the one hand, they should achieve the purpose and effect of the advertisements themselves; On the other hand, it will not affect customers' shopping. Generally speaking, common popular advertisements take the following forms:

(1) Signboard advertisement: Signboard is the basic element of clothing store image. Its basic function is to inform customers of the name, business nature and business scope of clothing stores, which is the basic clue for customers to choose shopping places. In addition, a good signboard design will also give customers visual enjoyment.

(2) Label advertising: Label advertising is some established industry symbols. These simple symbols are very eye-catching, allowing customers to find out the business scope and whether it is open or not from far away.

(3) Window advertisement: Window advertisement is the most commonly used advertisement in clothing stores. It is generally set on both sides of the store door, which can directly convey the information of clothing products, such as the style and color of clothing. The three-dimensional effect of the advertisement is good, and the advertisement content is easy to update.

(4) Lightbox advertisements: Lightbox advertisements are generally in front of shops and shopping malls, and are usually equipped with words, photos and patterns. , can not only introduce commodity information, but also decorate the environment of clothing stores, generally suitable for women's underwear stores.

(5) Booth advertisements: Booth advertisements are usually set in clothing stores, which are used to display recent major clothing products and promote timely or out-of-season clothing.

(6) Model advertising: Models can be used to display clothes in a three-dimensional way, which is also a common advertising tool in clothing stores.

(7) Counter advertisement: This kind of advertisement is usually placed on the container together with the goods, which can show the use occasion, basic function, appearance and use effect of the goods, and can also promote the brand or attract customers' attention. This advertisement can also include accessories related to clothing, such as scarves and belts.

(8) Neon advertising: usually outside clothing stores, it forms a storefront image with signs, windows and signboards.

(9) Print advertisements: usually provided by suppliers, which can be distributed to customers, and can also be hung or posted in clothing stores to render the atmosphere of the store, such as the establishment date, characteristics and suitable people of clothing brands.

(10) packaging advertisement: packaging advertisement has become a very common form of POP advertisement. Usually, suppliers will print their trade names or brands on packages or shopping bags to increase their popularity.