Why is a successful demonstration worth a thousand words?

Successful product display can often catch the customer's sight at once, stimulate the customer's desire to understand and participate, and quickly reach a deal.

As the saying goes: seeing is believing. No matter how vivid the salesperson's language is, the effect is definitely not as good as letting consumers see the characteristics and efficiency of the product with their own eyes. Evidence is more convincing than rhetoric, so we often see the display window of dishes at the entrance of restaurants; In clothing sales, dresses and dresses must also be worn on mannequins; Construction companies will also show model houses, and companies that build houses in villa areas will usually entertain everyone to visit the construction site to achieve the purpose of promotion. If you give up any sales tools (manuals, samples, demonstration tools, etc.). ), there is definitely no hope of success.

When a salesman introduces a product to a strange customer, he must present the product effectively. Through the demonstration of the function, nature and characteristics of the product and the demonstration of the use effect, let consumers see the benefits and benefits they can get after purchasing the product. The benefits and benefits that products bring to consumers are the real driving force for consumers to buy. Consumers hope that after the salesperson orally introduces the product information, they can see and even experience the advantages and functions of the product, thus deepening their understanding and memory. This is the truth of "seeing is believing".

Therefore, if we want to impress our customers, we must make them fully feel the attraction of the products in the demonstration and have a strong appreciation of a certain personality.

1 Focus on showing customers' interests.

After discovering the focus of customers' interests, you can focus on showing them to prove that your products can solve their problems and meet their needs. Of course, if your customers are easy-going, and the atmosphere at that time is good and there is plenty of time, you can calmly show all aspects of the product to your customers. However, most customers don't like you taking up too much of their time, so it is necessary to show products selectively and emphatically.

2 involve customers in the demonstration process.

If customers can be invited to join in the product display process, the effect will be better, thus leaving a deeper impression on customers. You can ask customers to help you, or borrow other convenient and cheap appliances. In short, try to get customers involved, instead of looking on coldly. If the products you sell are easy to use or people often use them, you can safely let customers try them out and the effect will be good.

Use novel actions to increase customer interest.

In the process of product display, the novelty of sales staff also helps to improve customers' interest. For the special nature of goods, novel actions often show them incisively and vividly. For example, a salesperson who usually sells dry cleaning agents will take a dirty cloth and spray dry cleaning agents on the floor in front of customers. However, if you change your normal state, first dirty a small piece of the sleeve of the clothes you are wearing, and then clean it, the display effect will definitely be better than the former.

4 product display should be targeted

If the goods you sell have a special nature, then your display behavior should immediately express this particularity. For example, if you are selling a kind of safety glass, you should carry a glass sample and a hammer with you, and knock the glass with a hammer in front of the customer, and the customer will definitely have a desire to buy in surprise. When you continue to talk to him, you will find that the conversation between you is so easy that the deal will be reached soon.

5 Skillfully demonstrate the movements.

In the process of product display, salespeople must be skilled and natural, leave a neat and capable impression on customers, and have confidence in their control of products. Remember that your attitude will directly affect the customer's choice.

6 product display should be leisurely.

In the whole product display process, the sales staff should be calm and calm. Especially in the event of an accident in the exhibition, don't be impatient, let alone try very hard to explain, so it is easy to leave an unreasonable impression on customers, and all previous efforts will be wasted.

Once there is a problem, you might as well be humorous and let the customer know that it was just an accident, so it is necessary to show it carefully again.

In the process of sales, I introduced the characteristics and benefits of so many products to customers. Has the service been accepted? Most people don't. Many customers don't want to buy it, because they are not sure whether they like this product when they get home, and whether they will be cheated because of sweet words. After all, seeing is believing. Then, we might as well show our products to our customers. Demonstrating products should not only make customers feel and see the products themselves, but also demonstrate and explain how to use them. With the help of customer experience, there will be more successful sales plans.