What exactly does a "copywriter" in an advertising agency do?

Advertising copy can be divided into broad and narrow senses. Advertising copy in the broad sense refers to the specific expression of the established advertising theme and advertising creativity through advertising language, image and other factors. Advertising copy in a narrow sense refers to the language and text composition that expresses advertising information. Advertising copywriting in the broad sense includes the writing of titles, text, and slogans and the selection and matching of advertising images; advertising copywriting in the narrow sense includes the writing of titles, text, and slogans.

Requirements for advertising copywriting:

1. Accurate and standardized, highlighting the theme

2. Concise, concise and concise

3. Vivid Image, expressing creativity

4. Pleasant, smooth, catchy and easy to remember

Basic characteristics of advertising copy: authenticity, originality, integrity, artistry, commerciality, flexibility

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Advertising copy consists of the following parts: title, body text, slogan, accompanying text (appendix), and trademark. Among them, the main text, accompanying text, and trademark of the advertisement are the basic parts. The main text is the main part of the advertisement and is used to express the main part of the advertisement theme.