Investment recruitment job responsibilities

As a franchise investment specialist, your job is not only to find and attract potential franchisees, but also to be the bridge between the brand and the market, taking on multiple responsibilities of brand communication, market expansion and customer service.

As the founder of a yogurt brand, I have copied more than 100 stores across the country. Let me share my investment experience. One person can complete all the work.

The following is a comprehensive analysis of the work content of the franchise investment specialist, including brand IP creation, traffic drainage, contact with potential customers, negotiations, due diligence, contract signing and follow-up services.

1. Brand IP creation and drainage

1. Brand IP creation

In-depth study of brand culture, core values ??and market positioning to ensure brand IP and brand concept Highly consistent.

Design unique brand logos, slogans, visual identity systems, etc. to form a unique brand impression.

2. Drainage strategy

Develop a multi-channel traffic strategy, including self-media platforms, search engines, content marketing, advertising, etc.

Accurately locate the target audience and ensure the effectiveness of the traffic diversion strategy through data analysis and market research.

For big brands, any traffic diversion strategy can be used, after all, the brand has high visibility. For small brands, there is no need to invest too much in advertising in the early stage. Even if customers see it, they may not recognize you. However, you can build it through brand IP, continue to share industry content, and win the recognition of more customers.

2. Contact and preliminary communication with potential customers

1. Customer screening

Set clear customer screening criteria, such as financial strength, industry experience, and market potential wait.

Collect potential customer information through multiple channels, such as online platforms, exhibitions, industry events, etc.

Carry out preliminary assessment of potential customers and screen out those who meet the franchise requirements.

2. Initial communication

Proactively establish contact with potential customers, introduce brands and products, and understand their needs and concerns.

Provide detailed franchise manuals, successful cases and other information to enhance customers' trust in the brand.

Answer customers' questions, provide professional suggestions and opinions, and help them better understand the brand and market.

3. In-depth Negotiation and Due Diligence

1. In-depth Negotiation

Conduct face-to-face in-depth negotiations with potential customers to discuss franchise conditions, cooperation methods, and policies in detail Support etc.

Show the brand’s advantages and market prospects, and enhance customers’ willingness to join.

Provide personalized franchise plans based on customer needs and market conditions.

2. Customer investigation

Conduct a comprehensive due diligence investigation on potential customers’ operating capabilities, financial status, market experience, etc.

Evaluate the customer’s willingness to join and cooperation attitude to ensure that the cooperation between both parties can proceed smoothly.

Based on the survey results, a comprehensive evaluation will be conducted on the customer to determine whether they are suitable to become a franchisee.

IV. Contract signing and follow-up services

1. Contract signing

Develop a detailed franchise contract to clarify the rights and obligations of both parties.

Ensure that contract terms are legal and compliant with industry standards and company policies.

After both parties reach an agreement on the contract terms, they will formally sign the franchise contract and pay relevant fees.

2. Follow-up services

Provide comprehensive training support for franchisees, including product knowledge, sales skills, store management, etc.

Provide franchisees with operational guidance and market analysis on a regular basis to help them conduct business better.

Promptly handle franchisees' questions and feedback, provide high-quality after-sales service, and ensure customer satisfaction and loyalty.

5. Continuous learning and improvement

As a franchise investment specialist, you need to continuously learn and improve your professional abilities. This includes understanding market dynamics, mastering industry trends, learning new marketing strategies and techniques, etc. At the same time, you also need to maintain close contact with colleagues and industry experts, share experience and knowledge, and continuously improve your overall quality and competitiveness.

In short, as a franchise investment specialist, you need to have comprehensive professional knowledge and skills, and be able to independently complete brand IP creation, traffic drainage, customer contact, negotiation, due diligence, contract signing and follow-up services, etc. link work. By continuously learning and improving your abilities, you will be able to better create value for the brand and achieve the mutual development of individuals and companies.