Introduction to the job responsibilities of the website operations department

Department Manager

Job Responsibilities

1. Responsible for coordinating various positions in the department (website editor, website artist, website copywriter, website planning, website program, etc.)

2. Responsible for assigning tasks assigned by superior leaders to subordinate positions, and supervising their implementation

3. Responsible for assigning tasks assigned by other departments to subordinate positions Make assignments and supervise their implementation

4. Within the scope of responsibilities, coordinate the work of subordinate positions and other department positions

5. Within the scope of responsibilities, deal with issues that subordinate positions cannot handle

6. For problems that cannot be handled within the scope of responsibilities, report them to superior leaders for processing

7. Responsible for the personnel planning of the department, formulate recruitment plans and needs, and With the assistance of personnel administrative personnel, recruit vacant positions for various positions

8. Responsible for the assessment and review of the work performance of subordinate positions, as well as applications for regularization, dismissal, promotion and demotion

9. Responsible for the formulation of various systems in this department

10. Responsible for the writing of various documents related to website operation (various qualification applications, high-tech enterprise applications, etc.)

11. Responsible Communicate with business departments to understand the needs for website development and modification, and form technical documents for website system developers to develop and modify

12. Responsible for communicating with website system developers to ensure that business needs are passed through technology method can be realized

13. Responsible for controlling the progress of website system developers and ensuring that the development process proceeds as scheduled

14. Responsible for website system functional testing (black box testing, white box testing, internal testing , public testing), discover problems in a timely manner, and summarize them into test reports for development and maintenance personnel to modify and debug to ensure smooth system operation

15. Responsible for website operation equipment (servers, routers, switches, etc.) Purchase plan formulation, installation and configuration, and daily operation and maintenance

16. Responsible for the construction of the website operating environment (hosting, website domain name, general URL, etc.), contacting and selecting IDC, ISP, to ensure the smooth operation of the website operating environment , stable and efficient

17. Responsible for the handling and annual review of various website operation certifications (trusted websites, etc.)

18. In lower-level positions (website editor, website artist, When website programming, website planning, etc.) are vacant, temporarily replace subordinate positions (website product information compilation, release, maintenance, website advertising design and production, website program maintenance, website basic documents, website process documents, etc.)

19. Other related work arranged by superior leaders

Website artist

Job responsibilities

1. According to the website special planning plan formulated by the website planning, develop the website special page Design and production

2. Design and produce pictures for website advertisements according to company needs or tasks assigned by department managers

3. Redesign some modules of the website according to business development needs Production

4. Design, production, update and maintenance of static pages required for the website

5. Other art design and production work arranged by the leader

Copy editing

Job Responsibilities

1. According to the basic needs of the website, formulate and collect basic website display documents, and publish them to the website platform

2. According to the needs of the website business process, formulate the website Business process documents and publish them to the website platform

3. According to the needs of the website business process, formulate website promotion documents and publish them to the website platform

4. According to the needs of the website business process, formulate Various slogans, advertising words, etc. related to the website

5. For documents that need to be produced as static pages, hand them over to art editors for page design and production

6. Other copywriting arrangements arranged by the leadership Work

Optimization and Promotion

Job Responsibilities

1. Responsible for on-site SEO and off-site link building

Design

2. Responsible for major domestic communities, blogs, SNS, portal cooperation, image display, soft article release, online interaction, etc.

3. Formulate promotion plans and submit promotion reports regularly< /p>

4. Other related work of website optimization and promotion arranged by the leader

Website procedures

Job responsibilities

1. Security of the company’s website Responsible for the installation and debugging of the company's website server environment

2. Modify and upgrade existing program issues on the website, and make timely and reasonable suggestions

3. According to the needs of website development, Develop newly proposed functional modules

4. Upgrade existing functional modules according to website development needs

5. Existing functional modules according to website needs Debugging and modifying the problems and limitations

6. According to the needs of the website, add corresponding program support to the special pages that may call website programs

7. Handle the development and maintenance of other programs related to the website Work

Part Two: Operation Responsibilities

Website Operations Director Job Responsibilities:

1. Organize the overall planning of the new website: content construction, website layout, Website structure planning

2. Interactive functions, architectural design and detailed document writing of the portal website

3. Communication with personnel from various departments.

4. Cooperate with market activities to drive the expansion of the popularity of the column and the company's brand, and be able to use its own website resources to carry out external cooperation.

5. Website function testing and maintenance management.

6. Organize in-depth research on target customers.

7. Plan, promote, organize and coordinate major business website operation plans, and conduct market development tracking and strategic adjustments. Plan and promote the company's business operation strategies, processes and plans, organize and coordinate the execution of various departments of the company, and achieve the company's operational goals.

Job content of the website operations director:

Revise and implement the company's strategic plan and the institutional systems and business processes related to daily operations; plan, promote, organize and coordinate the company's major operational plans, Carry out market development tracking and strategic adjustment; Establish a standardized and efficient operation management system and optimize it;

Develop the company's operating standards and supervise their implementation;

Develop the company's operating indicators and annual development plan , promote and ensure the successful completion of business indicators;

Formulate strategic development and business plans for each department of the operation center, coordinate the work of various departments, and build and develop an excellent operation team;

Complete other tasks temporarily assigned by the general manager.

Job description:

1. Under the guidance of the company's business strategy, conduct market research and feedback, organize comprehensive planning of the overall website positioning, style design, and business direction, and establish website positioning and Development direction;

2. Organize surveys of target markets, competitive situations, customer needs, etc., write market analysis and reviews, create new profit models, and plan comprehensive promotion of website operations, business development, and product sales. Measures to promote the formation of the website's business model and the design and optimization of related products;

3. Based on the website's positioning and operation project planning, determine the corresponding columns and their editorial policies, and accordingly filter the information content from the information sources , carry out specific planning of content, formulate work plans for specific operating projects, and organize the implementation of operating projects;

4. Establish good business cooperation relationships with other websites and operators, develop and cultivate partners, Coordinate the resources between the company and customers, carry out the promotion of operation projects, increase the number of effective visits, and ensure the smooth execution of network operation projects and the achievement of business goals;

5. Based on performance, market feedback, etc. Supervise, control and perform performance evaluation on network operation projects, adjust market strategies and content in a timely manner to ensure the continuous achievement of project operation goals;

6. According to the company's operating policies and department business needs, rationally set up department organizational structures and positions, optimize business processes, rationally allocate human resources, develop and cultivate employee capabilities, manage employee performance, improve department work efficiency, and improve employee satisfaction.

Purpose of the website programmer position:

Responsible for modifying and upgrading the front-end and back-end service functions of the company's website, and ensuring the normal and efficient operation of its website software and hardware platforms.

Job responsibilities:

1. Write development plan

Responsible for the preparation of the company's website function improvement plan and network security plan.

Participate in user needs research, record user needs in detail, and propose preliminary solutions based on the programming technology you have mastered. Master the detailed and in-depth requirements analysis and design reports of the projects undertaken. Edit diligently

Write complete codes that implement various functions.

2. Website function modification and upgrade

According to the planned time and quality requirements, modify and upgrade the website's front and backend functions; be responsible for the optimization and maintenance of the website code to ensure the website's Operational efficiency.

3. Daily business development

Every day, programmers develop, produce and program modification requirements according to the company's website business needs. They must complete the daily company website business programming development on time, quality and quantity. technical work.

4. Website testing

Website development must be tested in the early stages and can only be uploaded after the test is successful. Any losses to the company caused by illegal operations shall be fully borne by the individual.

5. Software and hardware maintenance

Responsible for conducting safety and stability inspections of the company's website software and hardware facilities every half month; and responsible for statistics and monitoring system logs. At the same time, it is also necessary to do a good job in troubleshooting and troubleshooting system and network faults in the internal LAN and website computer room.

6. Anti-virus and anti-hacking

Responsible for real-time monitoring of the latest viruses and hacker programs and killing methods found on the Internet, and timely checking and plugging system security loopholes for each work machine and server . Regularly conduct anti-virus and anti-hacking strategies every half month to eliminate network failures that may occur.

7. Data management

Important data of the website (including website programs, website databases and website operation logs, etc.) must be incrementally backed up every half month, and updated once a month. Make full backups of programs and databases. Responsible for managing the backup data of the website on a daily basis, and restoring the data promptly and safely in case of problems.

8. Technical support

Provide daily support and feedback for professional and technical questions raised by customers that cannot be answered by customer service staff to ensure customer satisfaction.

9. Software and hardware procurement

Responsible for the procurement and selection of software and hardware required for the development of the company's website;

10. Other requirements

The company’s development projects and data must be kept strictly confidential and must not be leaked.

Complete other tasks assigned by the company.

Website artist job responsibilities

Job responsibilities:

1. Obey the company's instructions, conscientiously implement its work instructions, and be responsible to the company for all management actions.

2. Strictly abide by company rules and regulations and conscientiously perform work responsibilities.

3． Responsible for the design and production of company advertisements, pictures, animations, posters, logos and web pages.

4． Do a good job in collecting, organizing, summarizing, and archiving all kinds of information and data to provide high-quality materials for the successful development of various projects under the company.

5． Comprehensively preside over the design work and assume the tasks of creative core, design guidance, effect coordination, and design communication.

6． Responsible for the training of the company's design team. Conduct planned training and management of department employees.

7. Responsible for coordination with various positions.

8. Complete other tasks assigned by the company.

Responsible for the company’s art design and production work:

Carry out various art design and production according to the company’s business needs. Design and produce billboards, promotional materials, company supplies, and office supplies required by the company.

Cooperate with relevant departments to arrange the venue for the company’s large-scale events. Provide required artistic services to important guests. Carry out art design and production to establish the company's image. Keep art tools and art materials used. Be familiar with the work of this position and work hard to learn relevant knowledge.

Responsible for the art design of the website page, modifying and cooperating with the technical department on the website page design and technology to cooperate with the design and production of the overall column and web pages of the website;

Print advertising design and production are responsible for the original design of the website Columns are processed; advertising images, banners and animated ads are produced for website advertising.

Graphic Design Job Responsibilities

Job Responsibilities:

1. Actively collect various work materials frequently, collect design development information from various aspects, and enrich design ideas;

2. Assist in participating in the creation, design and production of advertisements;

3. Analyze relevant information and opinions provided by the planning department, and cooperate with consumers in accordance with the requirements of the advertising plan mentality, complete the creative plan;

4. Work with relevant departments to develop a complete set of advertising plans for customer review, and proceed with production after customer review and approval, including filming, dubbing, printing or photography, and painting etc.;

5. Assist in the design and production of product samples, corporate brochures, VI, corporate image, trademarks, and logos;

6. Assist in the design and production of packaging design, media advertising, and exhibition displays , corporate exhibition halls, franchise stores, corporate culture slogans, corporate environment layout design, etc.;

7. Assist in discussing design plans and implementation difficulties with other relevant departments, accurately grasp customer intentions, and use The work can promote slogans, corporate environment layout design, etc.;

8. Responsible for participating in discussions with other relevant departments on design plans and implementation difficulties, accurately grasping customer intentions, so that the work can be completed smoothly;

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9. Complete the design work assigned by each project and department;

Website optimizer job responsibilities

1. Familiar with Google (including Google overseas), baidu, Optimization techniques and operations have been used by several successful cases, but Google and Baidu must be proficient.

2. Master the basic ranking rules of search engines such as Baidu, Google, and Yahoo; and be proficient in the optimization of the above types of search engines, including on-site optimization, off-site optimization, internal and external link optimization, etc.; be proficient in various SEO promotion means and display in keyword rankings on search engines.

3. SEO personnel need to be able to monitor website keywords, monitor and research competitors and other website-related practices, and formulate relevant strategies and plans for continuous optimization.

4. Responsible for the optimization of special advertisements, reporting optimization monitoring results and research results by stage, and tracking the promotion of new products.

5. Able to carry out reasonable content design for keyword optimization.

6. Have strong data analysis capabilities and be able to conduct effective analysis of relevant data on a regular basis.

7. Exchange traffic, data, backlinks or services with third-party websites, or form strategic alliances to increase website traffic and visibility.

8. Have a strong sense of innovation, a good sense of knowledge sharing, and a good team spirit.

9. Develop and organize the implementation of SEO optimization plans for the company's website and network products, responsible for optimizing the web page structure, and ensuring that the website's SEO technical level, website PR value, and Alexa ranking maintain its leading position in the industry.

10. Coordinate with various positions to complete other tasks assigned by the company.