Angelababy claims 6,543,800 yuan, and Fan Bingbing claims 2,400,000 yuan in eight days. How much does it cost to infringe on celebrity portrait rights?

Supermodel Lin Chi-ling has always been the image spokesperson of many businesses. Because of her good image and temperament, the huge flow behind the stars has always helped enterprises create greater value.

Lin Chi-ling was previously exposed to have a gynecological clinic in Dongguan, and Lin Chi-ling's photo was stolen without authorization and transplanted into her own abortion advertising business. Advertising slogans such as "two minutes is painless" and "as long as 400 yuan" have seriously damaged the image of Lin Chi-ling.

Since 15, Lin Chi-ling has been the image ambassador of "Six Minutes of Life" for cervical cancer protection, and made the "OK" gesture many times in publicity activities, and the publicity photos of this "OK" gesture are also impressive. I just didn't expect such public welfare publicity photos to be advertised by unscrupulous merchants PS. Lin Chi-ling was also very angry after learning about this incident, and the team said that it would take legal action against this illegal act.

Of course, not only Lin Chi-ling, but also many star artists have high popularity. If celebrities are invited to speak for their products, the popularity of products and enterprises can be greatly improved. However, the endorsement fees of many stars are not low, which makes many small and medium-sized enterprises discouraged. In addition, in order to protect their own image, many products and industries are exclusive, no matter how much endorsement fees are paid.

In this case, many businesses have used their brains. If they are lucky, they will transplant the photos of stars into their own advertising business privately through PS technology. But in fact, this has violated the portrait rights enjoyed by citizens, and if they are held accountable, they may pay a heavy price, which is not worth the candle. In recent years, apart from Lin Chi-ling, there are not a few stars whose portrait rights have been violated, and even the practices of many businesses have aroused public outrage.

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20 10 Selina, a member of SHE, an idol group in Taiwan Province Province, was burned while filming "I have a date with Spring" in Shanghai. The burn area reached 54%, and the face was disfigured, leaving many scars on the face.

For a star who lives by her face, it is a great blow for Selina to have a scar or even disfigurement on her face, and she has to bear unimaginable pain both physically and psychologically. As Selina's ex-husband, Zhang Chengzhong even bluntly said in the interview: Seeing Selina's scar made me sick, and finally abandoned Selina and chose to divorce.

In the past, a princess loved by everyone became a victim hated by everyone. This can be said to be a devastating blow to a weak woman.

However, Selina did not choose to compromise, but actively cooperated with the treatment, ignoring the indifference of the outside world and putting her most sunny photos on her social networking site.

Unexpectedly, eight years later, for their own benefit, unscrupulous merchants took a photo of Selina and Tongluo Shao, and PS took an advertisement picture of "scar-removing cream" with the slogan "Seven years of scar healing, phoenix nirvana", which aroused the anger of many netizens.

For Selina, disfigurement is already a painful blow, but in order to seek violence, this merchant does not hesitate to expose people's scars and harm others, which naturally causes dissatisfaction among many netizens.

Selina also made a stern response after learning about this incident, saying that "scars are not terrible, immorality is the most terrible." Regardless of whether the merchants know that this practice will infringe on other people's portrait rights, it is really immoral to use one star after another to make publicity, that is, to sprinkle salt on other people's wounds.

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Coincidentally, from 2065438 to September 2007, a catering company in Hangzhou, without any commercial cooperation, published an advertisement picture of AngelaBaby (AngelaBaby the company's drinks in its articles on official website and WeChat official accounts. Later, it was found that all the company's physical store photos and posters used the baby's image photos, and even the baby's signature was posted on PS.

Many people say that the boss of this company may not know the law, but in fact, in today's society, even ordinary passers-by know that citizens have the right to portrait, let alone the boss of a company. Therefore, many bosses of small and medium-sized companies use photos of celebrities for image promotion, which is a fluke. They think that their temples are small and will not be discovered by stars or fans.

But often walking by the river, how can you walk away without getting wet? Once discovered, it will face huge compensation.

After discovering that his portrait right was infringed by this catering company in Hangzhou, the baby immediately filed a lawsuit with the court and claimed 6,543,800 yuan from him. Not long after, the court issued a judgment announcement, demanding that the catering company not only compensate the baby for economic losses of 1000000 yuan, but also apologize on its official WeChat account and Weibo for10 days. It can be said that the loss outweighs the gain. In addition, our company's image is damaged, and then we will face the dilemma of falling sales.

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Besides Selina and Angelababy, as one of the most famous actresses, Fan Bingbing's image photo has been violated many times.

20 18 10, Fan Bingbing used the "split contract" to evade taxes in the movie "Big Bombing", and as a result, he was required to pay nearly 900 million yuan in taxes according to law. This incident spread all over the network at once, while Fan Bingbing temporarily disappeared from the public view because of the image damage.

Not long after, a major news about Fan Bingbing was exposed again, that is, in the judgment documents published by the beijing beijing court trial information network, the number of cases about "Fan Bingbing's portrait right" exceeded 100. In the eight days from February 2, 20 18 to February 2, 2065 438+00, five cases were pronounced, and the compensation amount was as high as 2.4 million yuan, with an average of 480,000 yuan.

If the average compensation for each case is 480,000 yuan, Fan Bingbing may get about 50 million yuan in compensation for more than 100 infringement cases of "Fan Bingbing's portrait right".

Although many bosses made mistakes, they were unconvinced and thought it was too easy to make money. With a face, they can earn more than 50 million yuan. However, everyone is equal before the law, both stars and ordinary citizens enjoy their own portrait rights, so even Fan Bingbing, who is deeply involved in tax evasion cases, can win one after another, which is enough to prove this point.

Fan Bingbing's tax evasion is her fault, but it's your fault that you use other people's photos for promotion. Therefore, it is reasonable for Fan Bingbing to defend her "portrait right", and there is no need to discredit her because of this.

Therefore, whether you are a person or a business, don't take any chances. People's stars live by their faces. You can idolize and wait for him when you get off the plane, but it is illegal to use photos of stars without their permission.

Of course, many people think that there are many small and medium-sized enterprises in China, and stars will not be idle looking for their photos every day, but once they are discovered, the consequences will be very serious.