How to make an event poster? How to make a poster

What are the steps to make a poster? To make a beautiful poster, you must first clarify the theme of the poster, and collect relevant pictures and text materials according to the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster. There are the following steps: First, clearly define the purpose of making posters. Understanding your poster's audience and creating an overall framing message will have an impact on the colors chosen, the choice of text, and other design elements you may want to use. Two, create a draft. When starting to create the first draft of your poster design, be careful not to overwhelm your audience with too many details. Third, add elements. Insert graphic elements or illustrations, giving priority to the main image you want to use.

Extended information: Posters are a common way of publicity in our daily lives. Basically, companies will use posters to promote their activities, products, etc., and pass these effective information to the audience. How to make an event poster

How to make an event poster

How to make an event poster? Taobao's undertaking is inevitably inseparable from pictures, from the first moment the buyer enters the store The natural reaction is to have our posters on the home screen, so we say that home screen posters can promote baby conversion in a certain sense, whether it is a details page poster or a detail poster. So, how to make an event poster? Now I will share with you some tips for making online store event posters!

1. Color matching and copywriting applications that you must know when opening a Taobao store

The copywriting and color matching of any picture need to meet the following points! The key parts, such as the theme or the information you want to express, must be highlighted in color and can also be distinguished by font size, and the copywriting is also divided into main copywriting and Sub-copy, the main copy is generally more prominent than the sub-copy, and can be appropriately matched with some other English or auxiliary copy to make the page more beautiful. In terms of color matching, colors should not interfere with the product and should be clearly defined. Colors cannot be randomly matched. Too much and too complex color matching will only make the page more messy without a certain foundation.

Color is one of the most powerful design tools. Different colors have different emotional effects on products, so colors must be purposeful and guiding when used. Colors can be simply divided into three types: cool colors, warm colors, and neutral colors. Before creating the page, you first need to determine the main color and the auxiliary color. Let’s first have a basic understanding of color.

Here is a little tip for you. Many of my friends have a basic understanding of color. There are many on Du Niang. I won’t go into details here. In fact, we often use PS and there is a color matching roulette. , you can find Window-Extended Functions-kuler in the top menu bar of PS, which is the color wheel. Here are a few screenshots of the recommended combinations:

As shown in the picture: each The pictures matched with the color wheel are all produced by matching the colors of the color wheel as a whole, so you don’t have to worry about how to match the colors.

2. Common composition techniques for Taobao store poster design

In fact, for any poster, we have to think about the layout, think about where we should place products or copywriting, and then determine the structural positioning and carry out Page planning, searching for materials and elements, so that better results can be achieved during design.

3. Five tips you must know if your posters want to stand out

1. Create a poster atmosphere through festivals.

Plan holiday posters in advance and use the holiday atmosphere to design, so that when we design, we can basically use various holiday elements. For example, Christmas is more festive, and the elements can include Christmas The main color can be red for old people, gifts, deer, etc. You can also choose a series of Christmas elements such as Christmas trees, socks, hats, snowflakes, gifts, lanterns, etc. to combine the theme and store style for design. For example, Dragon Boat Festival: dragon boats, competitions, rice dumplings, leaves and a series of elements.

2. Create a poster atmosphere through scenes

First of all, the scene-type poster design looks very grand and artistic. Simply handle the background and match the copywriting. Let’s show that for a good poster, copywriting accounts for 30%. It is very important to make a scene-type poster with copywriting and layout. It must be integrated into the scene to make it look grand.

3. Create a poster atmosphere through theme design

Themed posters are more common, and the atmosphere created can easily make consumers excited.

For example, our theme is midsummer, then what can be associated with the theme are blue sky, summer, green leaves, flowers, grass, coolness, travel and other artistic conceptions. As long as the elements are determined, then our scene will be blue sky and white clouds, and the elements will be flowers and grass.

4. Create a poster atmosphere through color blocks and background color blocks

In fact, the combination of color blocks is a technique of flat design, and it is also a design technique that became popular instantly. By using color blocks, shapes and other elements to compose the poster, the flat expression technique gives the picture a concise and clean feeling, which can better focus on the product. At the same time, the flat technique is also used more frequently in activities.

5. Create a poster atmosphere through three-dimensional artistic conception

Three-dimensional artistic conception poster design. Nowadays, many large stores are designing in this direction. It requires the designer’s material synthesis skills and imagination ability. The requirements are relatively high. Various design techniques emerge in endlessly, and of course, the requirements for design skills are extremely high.

Today, we will share it here. Poster copywriting, products and backgrounds are complementary to each other. Only by paying attention to the priority, size, color, Chinese and English, spacing, typesetting, color matching and background of the copywriting Integrated with some composition skills, I believe you can also achieve better results. ;How to make a poster

How to make a poster is as follows:

Posters generally consist of three parts: title, body and signature. A formal poster usually includes the nature of the event, the sponsor, time, Location and other content are mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination.

Relevant requirements:

Posters must clearly and truly state the location, time and main content of the event. You can use some encouraging words in the article, but do not exaggerate the facts. Poster text should be concise and clear, and the length should be short and concise. The layout of the poster can be artistically modified to attract the audience.

In the use of colors, different main colors can be used according to the needs of the homepage content. Because colors are symbolic, for example: tender green, emerald green, gold, and taupe can symbolize spring, summer, autumn, and winter respectively. Secondly, there are professional colors, such as olive green for military and police, white for medical and health care, etc.