Are there many copywriters now? What is copywriting?

Copywriting is a person who provides written services for advertising copywriting, planning scheme, website bidding copywriting and product description involved in copywriting planning. Copywriting has the ability of copywriting and planning at the same time, because copywriting planning should not only organize advertising strategies according to market research, product positioning, etc., but also combine the propaganda words needed by customers and audiences, and also need to communicate with graphic designers and other personnel, so that copywriting has the best visual artistic effect, conforms to the audience's psychology, and thus achieves better publicity effect.

operating duty

1. Participate in the collection and arrangement of industry market information, product information, channels and sales feedback suggestions. Write research plans and market research reports, and assist superior leaders to complete the formulation of the company's marketing strategy, marketing principles and policies;

2. Participate in brand strategic planning, brand image establishment and maintenance and other related work contents of brand operation management;

3. Responsible for the promulgation and implementation of the annual brand integration communication and promotion plan, new product listing promotion plan, public relations planning plan, promotion plan and network marketing plan, and evaluate and summarize the effects;

4. Responsible for the establishment and maintenance of the terminal image of specialty stores, channel construction, terminal sales performance improvement, model market construction, large-scale exhibition activities, community activities and other marketing work;

5. Responsible for the design and production of product copywriting, investment brochures, product manuals, enterprise picture books, folding pages, posters, store signs, POP, image walls and other sales support materials;

6. Write press releases, soft articles, hype contents, activities and other related copywriting, and establish, maintain, publicize and promote the company image.