The most down-to-earth introduction to how companies can expand their Internet business

In the past two years, the general environment has been bad, and business in all walks of life has become increasingly difficult. Business owners are looking for ways to change and innovate, and they often think of the Internet. However, the Internet has developed very deeply. , forming a complex business format. In layman’s terms, there are pitfalls everywhere. Business owners often lack a comprehensive understanding of the Internet. Therefore, when companies + Internet, they often hit obstacles everywhere and pay tuition fees, resulting in a waste of money and money. time.

The following are some common misunderstandings:

(2) Spending money randomly on Internet advertising

(3) Watching other people’s o2o is good, I will do it too

p>

(4) If you still don’t understand the Internet and want to build an industry platform or subvert, you are seeking death.

As an Internet person who has been in the Internet industry for 16 years, let me tell you in down-to-earth language how companies should plan well before launching +Internet:

First of all, When traditional enterprises apply the Internet, their positioning is to serve current business. This positioning must be well determined. If you just want to do the Internet, you can use venture capital to do it.

Secondly, when enterprises apply the Internet, they cannot run in the following directions:

1. Use the Internet to promote your supply and demand information so that more target customers can find it.

2. Use the Internet to contact your customers for brand promotion, repeat sales, and customer maintenance.

3. Doing business through the Internet: e-commerce to B and to C, micro-business (formal)

4. Use the Internet to create a more efficient business model and improve business links to find opportunities for enterprise development.

(The Internet here includes the traditional Internet of computers + mobile Internet)

The difficulty of 1-4 here is gradually increasing. If you are not well prepared and have rich personnel, As well as capital reserves, it is not recommended to start from 4.

Okay, the following is the specific analysis work. We need to find out the pain points and advantages of the enterprise.

1. What is the biggest pain point of the company currently? Is it difficult for target customers to find you, or is your information preparation simply not comprehensive?

2. Where are the company’s target customers? On the Internet side, where do customers gather? How can we reach out.

3. What are the company’s current advantages? How to play it out?

4. Do our customers neglect maintenance? What can old customers contribute to us

In addition to the above four points, we also need to consider

5. What team and people do I have to do this? It is not recommended to let existing employees Directly transfer to another job. If you study now, regardless of your ability, you have to pay for his learning and experience during this period. If it takes an employee 3 years to grow into a preliminary qualified Internet practitioner, can you afford to wait for these three years? What? How much money did you need to spend in the past three years?

6. How much money have I prepared to do this?

Make preparations for funds that will not make money for at least a year, and then prepare enough promotion expenses. If the funds are not sufficient after calculation, you can appropriately lower the target for the Internet business to avoid overestimating and attacking the stalls. The bigger the bunk, the faster it falls.

7. Is there any conflict between the existing business and the current business?

Whether it is the price policy of the product, the differentiation of brand positioning, or even the employee incentive system, all need to be considered, so as to ensure that it will not cause dissatisfaction among original customers and employees, and let the Internet Business can proceed smoothly.

8. Is the business model envisioned by the business owner worthy of scrutiny by industry insiders?

Don’t think that your idea is valuable. Once you tell others, it will be used by others. , the business model that really suits you cannot be learned by others. Communicate with people on the Internet to see if there are any flaws in the business model. A very sad statistic tells you that more than 90% of o2o innovative companies that have successfully raised funds in the past two years have failed this year. This is a business model that has a high probability of success after being screened by astute investors.

Therefore, there is no harm in communicating more. Anyone who has worked in a business knows that starting a business and developing new projects cost the most money. Sometimes it takes a year's profit to fill a hole. Therefore, asking a real Internet veteran to help you analyze it may help you save hundreds or tens of millions.

I have been working in the Internet industry for about sixteen years, and I also founded an Internet company to do b2b. I didn’t burn a penny. I started making profits from the second month and achieved sales of tens of millions. It can be said that I don’t really agree with the money-burning business model, which is a stable one. Let me talk about the suggestions for business owners.

1. Start small, bring out the basic features of the Internet, and use the Internet as a tool like a phone. In fact, I think it is enough for most companies to do this. Especially if you do this boring job well, you can at least double the company's original performance. And it’s easy to get started. Just let the original team do this. For example, add all customers to QQ and WeChat (personal WeChat account), contact customers every week/month, and add new customers.

2. Find more customers through the Internet

You can do two things. First, log in your information to Alibaba, Baidu, 58.com and other customers. Where you will go to find information. This requires certain ranking skills, and you can ask people with relevant experience to do it. In this regard, I want to say that regarding Internet advertising, including Baidu’s keywords and Alibaba’s various rankings, most of them are money pits. You can only invest carefully and strictly control the budget. Investment and return are not linear, and you will burn more and more. Once you stop investing, your customers will stop abruptly.

Second, you can use technical means to capture some customer data. There are such third-party companies on the Internet. When doing business, it is important to find more customer information. With customer resources, you can think about it later. You can still do whatever you want to do over the phone for marketing. As long as you have good resources, business people will not refuse to communicate.

3. Build the influence of the company

Create the company’s official account, Weibo, and self-media accounts (can be related to the industry), and gather relevant people through content. This It not only requires Internet professionals, but also people with industry experience and professionalism to continuously provide valuable content. This is also the most difficult point of self-media.

These can help enterprises gather upstream and downstream resources in the industry, help enterprises establish their image, increase their influence, and can help enterprises develop in all aspects.

4. E-commerce

E-commerce is currently the biggest pitfall of the Internet. The crazy numbers in shopping festivals every year make all entrepreneurs excited. However, the current situation in the past two years is that the number of customers on the e-commerce platform has not increased, but has been diverted (the opening rate of mobile phones and computers has declined), but correspondingly, the number of sellers has increased dozens of times. Therefore, e-commerce has not only It's not a blue ocean, it's a red sea that can't be redder. It's not an exaggeration to call it a sea of ??blood. Countless outstanding and resourceful people are working hard in it. A new online store with a new team has no more than 1% chance of success.

Therefore, don’t start an e-commerce business easily. If your team, products, and funds are insufficiently prepared, think carefully about whether the same human, material, and financial resources can be spent in other directions to bring benefits. Easier returns. And if the company has advantages in products, it might as well contact existing e-commerce sellers, recruit them as your agents, give them support, and let them help you sell.

5. Micro-business

Micro-business is actually a good business model, but it has gone astray and turned into a pyramid scheme due to the lack of supervision and the eagerness for quick success. At present, if a company wants to do TOC business, it is recommended that business owners pay more attention to micro-marketing opportunities. On WeChat, you are the closest to your customers. You are naturally at both ends of the social tool and can be contacted at any time. Yes, you can do business. There are currently no traffic charges. If there is any traffic dividend on the Internet, it will be in this area.

6. Industry Internet Platform

With the development of China’s Internet, there are not many opportunities left. In my opinion, B2B business in various industries may be the last blue ocean. Some Industries such as machinery, hardware, textiles, and the automotive aftermarket are all under-internetized. In fact, there are opportunities, and due to industry resource requirements, many simple Internet companies cannot enter. Companies with industry backgrounds need to build strong Internet team for disruption. However, if ordinary enterprises do not have sufficient Internet awareness and related resource strength, the failure rate is also very high.

In this regard, I also have a few pieces of advice. First, don’t burn money. Second, don’t have too big a goal. Third, the team must have someone who truly understands the direction. Fourth, there must be a clear business model. The advantages may be direct optimization of costs or savings in business links. In short, there must be something that impresses customers, and it must go through feasibility demonstration.

Okay, these are some of my views on enterprise application of the Internet. I hope that when you apply the Internet, you will pay less tuition and take it step by step, so that the Internet can truly help enterprises develop and grow, instead of turning it into a project trap and turning it into a project trap. Businesses are dragged into the quagmire. Thank you. I am Hu Hai. I have been on the Internet for many years. I use WeChat huhaia. I am willing to communicate with you more.