How to get a brand name

How to name a trademark? Let's get to know each other.

Matters needing attention in trademark naming

A good brand name, like a business card, is clear and unforgettable. So this is also the reason why people have made more efforts in brand names in recent years. The next thing to share with you is how to get the brand name.

1. Streamlined

The name of the trademark is too long to remember. It's better to have a name of about 2 to 4 words. We should have our own uniqueness, not the same as other people's brand names, so that customers can feel the unique service.

2. Don't be too popular

Many people think that popular names are grounded, close to life and in line with the public's concept. However, the repetition rate of such trademark names is also relatively high. Therefore, when you choose a brand name, you must also have your own meaning.

3. Try not to use English words

First of all, registering with English words is not in line with our reading habits in China. Secondly, a single English word will be difficult to pass, and the examination of English trademarks will be very troublesome and cumbersome. Therefore, English words are generally not recommended.

4. Avoid using function words.

When choosing a trademark name, many people add some function words to make the name more pleasant to listen to and have temperament, but these function words will not increase the pass rate of the trademark, but will fail to register. So when choosing brand names, remember not to use function words.

5. Avoid being similar to other brand names.

The ownership of a trademark is determined according to the time of trademark registration. Therefore, when registering a trademark name, if the name is similar to other trademark names, especially some well-known trademarks, you need to bear certain legal responsibilities. Therefore, we should pay attention to this phenomenon when registering trademark names.

Method of trademark naming

Many people hesitate to choose a brand name and have many problems. Because I don't know how to take a brand name to prevent similarity and registration. Then the next thing to share is the naming method of brand name.

One: use numbers to name.

Ordinary people are very sensitive to numbers, so we can use the association of numbers to increase customers' impression of brands and make consumers have a deep understanding of brands.

Second: start with the functionality of the product.

Use the functions of the company's products to obtain brand names, so that consumers have a certain degree of awareness and recognition of brands and products. For example, if you have a cold or fever, use 999 Ganmaoling Granules. For example, Qingyang dandruff shampoo is specially used for dandruff removal. Using product functionality to name a brand can not only deepen customers' understanding of brand functionality, but also leave a deep brand imprint in customers' hearts.

Three: use the names or characteristics of animals and plants to obtain them.

Nowadays, many brands take brand names according to the names of certain animals and plants or the characteristics of certain parts. For example, the floor of the icon was photographed by an elephant. Even if the elephant can't step on it, it gives people a solid feeling, which makes people close to nature and gives people a very cordial feeling.

Trademark name case recommendation

Trademark names in different industries are different, and the focus of trademark names is also different. So what I want to share next is the brand names of some industries, and I hope everyone can learn from them.

Clothing industry:

0 1: uniform house

Now many companies need to wear uniforms to work, for example, sales positions need suits, and the name of the uniform house gives people a clear feeling. You can know at a glance what clothing brands are selling, and whether you are facing students or office workers. Concise and clear, the customer group is also very clear, saving a lot of time for customers in need.

Tea shop:

02: Mingding

Tea is a very old art left over from ancient China. The historical record of tea in China existed as early as 3000 years ago. Name the tea brand Mingding, which is fragrant tea and another name for tea, meaning that tea is delicious. Ding Tongding means first-class and first-class. In ancient times, Ding was also used to make tea. Taking Mingding as the brand name is to promote tea culture and always remind us to make the brand and quality of tea the best.

Technology industry:

03: Initial Heart

Science and technology have changed our lives, and the times are constantly improving. Named after the brand name of science and technology industry, Chuxin means beginning and initial meaning, and novelty means innovation and creation. The first meaning is that homophonic is the initial heart, and the extended meaning is that you should never forget your initial heart whenever and wherever. Secondly, we should warn employees that they should keep developing and innovating to avoid being abandoned by society and the times.

No matter which industry, the brand name must have a specific connection with its own industry. So in the end, Bian Xiao also sorted out some trademark names, hoping to help everyone. If you don't have ideas and inspiration, you can also find inspiration.

Brand name of pharmacy:

Good health, health and safety, benefit the people, wholeheartedly, happiness and well-being.

Wei 'an, God bless, Bai Bao, Hongyu, Jianfuyou.

Huairen, wholeheartedly, auspicious, Yukang, Jishitang

Shuangxin, Kang Hua, Taikang, Dexing Lin

Trademark name of retail industry:

Siquan, Gaoma, Tian Hong, Shang Hong, Honglanda

Wei Heng, Ji Shun, Tian Ze, Yun Kang, Hong Shenghang.

Youcheng, Hayes, Zhong Yi, Hengtong, Huixiangyuan

Kuhong, Zengyu, Shengtai, Taixing, Jiahexing

Clothing brand name

Luo Liang, Fu Shan, Jamie, MUBI, Kugny.

Pan Ke, Kunbo, Pinyou, Lin Yu, Fang Tiyang.

Yunya, Expertise, Rice White, Redstone and Magic Charm.

Color, fashion, purity, Maya, Everett

The above is what Bian Xiao shared today, and I hope it will help you.