What kind of interactive marketing activities are generally carried out on the WeChat public platform?

What kind of interactive marketing activities do WeChat public platforms usually do?

According to your needs, it is normal to do scratch cards, big carousels, registration, voting, etc. If you have special needs, you can also customize the WeChat public platform. What kind of interactive marketing activities are generally done? Normally, it is to do scratch cards. , big carousel, registration, voting, etc. can also be customized if there are special needs. WeChat public platform, referred to as public account. It was once named "official account platform", "media platform", WeChat official account, and finally positioned as a "public platform", which undoubtedly shows us WeChat's greater expectations for the future. Unlike Sina Weibo which started with star strategy in the early days, WeChat already has hundreds of millions of users at this time. We are exploring the value of our own users, adding better content to this new platform, creating better stickiness, and forming a different The ecological cycle is a more important direction in the early stage of platform development. Using the public account platform to carry out self-media activities is simply to carry out one-to-many media activities. For example, a merchant can apply for a public WeChat service account and display the merchant through secondary development? WeChat official website, WeChat membership, WeChat push, and WeChat payment , micro activities, micro registration, micro sharing, micro business cards, etc., have formed a mainstream online and offline WeChat interactive marketing method. As a representative of online and offline WeChat interactive marketing, it was the first to propose a combination of standard industry-wide templates and deeply customized WeChat platform development concepts. An open application platform for online and offline WeChat interactive marketing has been formed.

You need, I know how to do interactive marketing on WeChat public accounts, and what interactive marketing activities are generally done

Forward to collect likes, leave messages to collect likes, and you can also use third-party platforms to make gifts Activities, such as draws, support, etc.

The fission effect is very good, and regional participation can be restricted. For example, if only local fans are needed, then it can be set to only local participation.

2015 WeChat public platform marketing plan?

WeChat public platform marketing plan still needs to find Weike Baba to do the WeChat public platform marketing plan, a WeChat public platform has just been opened

If you do it yourself, it will take a lot of time and experience. If you don’t have the experience and time, it is recommended to outsource it directly to a professional marketing company. How to write a marketing plan for WeChat public platform

Hello! I am very happy to answer your questions. The effective methods that can be adopted are as follows:

Offline promotion:

1. Offline cooperation promotion.

This needs to be done in combination with product features. For example, if you are doing women's clothing, you can make good use of the resources of nearby universities. If you think that college students are not the main force of consumption, you are wrong. Just search for the recent spending power survey and you will understand. College students generally have financial support from their families, plenty of spare time, and are very willing to accept new things. If you cooperate with some clubs in the school to do some activities, such as talent contests, orientation parties, etc., provide some clothes, hold a fashion show, and scan the code to enjoy a few discounts (this discount can give you the best use of your intelligence), in short, after this college is finished, there will be another college; after this school is finished, there will be the next school. For example, when I make home appliances, I usually cooperate with some large shopping malls or supermarkets, and you will receive small gifts when you scan the QR code. Such fans are generally of higher quality, and the investment cost can be increased or decreased in time according to the effect, which is very flexible. high. If you sell other products, please use the method of drawing inferences. This is just an idea. I believe that as long as you find the right target consumer group, use the right method, and fit the taste of your fans, you can continue to copy the method that suits you. If you still need to learn more about WeChat operations,

2. Other offline promotion methods.

In addition, going to parks, playgrounds and other places to do some recreational activities will also bring different effects.

For example, find two or three people to dress up as cartoon characters. Friends in the park (or playground) can ask them to pose in some poses (or even sing or perform), and put up slogans such as "Scan the QR code and you will get a group photo". On the one hand, the cost is low. It would be too big. On the other hand, fans are following you in a happy atmosphere and have unique meaning (taking photos together), so the possibility of running away is very small.

Online promotion

1. Paid promotion method.

If the official account has not been open for a long time and the number of fans is very small in the early stage, you can try the payment method first. First, don’t rush to invest money in some so-called “top ten WeChat promotion platforms” or something like that. I have tried to find some cheap and easy-to-use WeChat promotion platforms on the Internet before, but after observation, you will find this truth: these WeChat promotion platforms have only been developed recently and are very imperfect. Some are even better than your public. The account opening time is still late. If you take a closer look at some of their "cooperative account resources", you will know: the cost for a little effect is astonishingly high, easily tens of thousands, do you think everyone else is a wealthy person? For other services that cost slightly less, let’s not talk about the effects. Just the content sent by those accounts has big problems. (I have seen many so-called "big accounts" whose fees are still within the acceptable range. The content posted is all relatively low-interest content that has been forwarded for many years and others are tired of it.) Content that even I can't stand. Do you think fans will actually watch it? Will I watch your commercial again after watching it? Won't. Therefore, while the industry is still in a chaotic stage, it is better to choose carefully!

2. Non-paid promotion method.

For operators with limited funds, there are several approaches.

First: Let’s not talk about general promotions such as forum posts. If you simply post links and QR codes, you will be hacked and your account will be banned in minutes. So, what should be done? As far as post bars and forums are concerned, everyone comes here to play out of boredom. How can you not annoy people if you always advertise. Therefore, first find a category that you are good at (for example, you are good at food, and the products you sell happen to be related to food), then you can carefully write some related articles, and when the popularity comes, you can then introduce them to the public. Embed the information of your account, for example, embed your own public account information in the introduction picture, so that others can see it without causing objections.

Second: Talk about recent popular topics (events). Write some articles. One thing to note here: Although your ultimate goal is to promote, don’t treat readers as fools. Under the current bombardment of advertisements in various channels, readers have become accustomed to the purely advertising nature (or lack of substantial content). The article has created a strong immunity. If you don’t leave your product or the QR code public account in half a sentence, readers will not be interested in reading further. Therefore, the prerequisite for the success of this method is: you. It must be written carefully and provide certain value. For example, in an article, you must have your own point of view, your own unique insights, and even be able to arouse the readers' screams. In this way, even if the readers see a little bit of advertising in your article. You will be happy to accept the traces, because you first meet the interests of the readers, and you are writing with care (or producing your own works with care). If you still need to learn more about WeChat operations,

If you do. It would be better if you can make some more refined content (combination of pictures and text). This is more suitable for fans to share and spread.

Similarly, the principles for selecting content are as follows: First, it must be fun. , either interesting or unique, in short, it must be suitable for dissemination and sharing. The core point is to "have content". Secondly, the content should not be "three vulgarities", otherwise the level of fans you attract will not be very good, because they will. It may just be because of your sensitive pictures and words. You need to know what your brand positioning is, what level of content you deliver, and what level of fans you attract.

3. Group cooperation.

Due to the unique closed nature of WeChat public accounts (only fans can actively follow them), it is a good idea to rely on the power of peers. Don’t underestimate this power. After a joint event, The growth in the number of fans will definitely usher in a small ***.

Look for some public accounts with horizontal businesses (that is, those that do not overlap with the business you operate, otherwise, what should you do if your fans are accidentally taken away~), find the person in charge (I believe that friends who can successfully apply for or operate public accounts are If you have the ability to contact the person in charge of other public accounts~), negotiate a joint promotion plan (such as doing a large-scale online event together, etc.), and help each other to warm each other up, it is a win-win method.

Finally, I want to emphasize one point: Never promote for the sake of promotion. When others ask you in a questioning tone, "How does this article relate to our product?" "Why is there no introduction in the article? "Our product", please tell him rationally and confidently: In an era when content is king, we have long stopped following advertising. How to write a marketing plan for WeChat public platform?

WeChat public platform marketing, I hope this article will be helpful to you

First of all, as a WeChat public account, it must have something that can retain people. You have attracted people, but when others see that your official account has no content, the fans will not stay for long.

The so-called content includes the following points:

1. For those who sell products, the product pictures do not need to be very exquisite, but at least they make people look at it at first glance, and they will look at it again. The impulse of a glance. At the same time, please try to make the product details page as complete as possible. If you have the time and energy, you can make beautiful videos of several main products and make a link. If customers who want to buy see the video, they will feel more at ease and the probability of purchasing will be at least 50% higher.

2. Have your own unique style. Whether it’s the color or the overall style, it has to be done carefully. Don't bring in random pictures to lower your grade. If you still need to learn more about WeChat operations,

3. There are regular promotions. If fans are willing to stay, they must have certain interests. If you haven’t made any news or created any news for ten days and a half, fans’ interest will decrease until they cancel their attention.

4. Respond to every message promptly and carefully. Since a fan sends you a message, he or she is at least an active fan. If these fans interact well, they will become loyal fans and it will be difficult for them to leave. If you still need to learn more about WeChat operations,

5. Don’t let your page scare away “users with difficulty in choosing”. What this sentence means is that you have done all the previous points, but the page is too "fancy". For example, the main interface usually has three first-level menus, and each first-level menu can have five second-level menus. Then the problem comes, some people make their secondary menu very confusing. For example, fans can’t find the entrance to your store’s homepage no matter how hard they search; for example, put service pages and interactive pages into one menu item; for another example, the name of the menu makes it difficult for people to understand at first glance. What is it used for? At the same time, the pages must be classified one by one and must not be messy. Those that introduce products and companies are put into one category; those that interact with fans are put into another category; those that provide some help and tips for shopping are put into one category. Otherwise, fans will be at a loss when they see those menu items that only you can understand. They will also think that the content of your official account is confusing, which will create a bad feeling.

First get your basic content ready, and the next step is to promote it and add followers. Don’t believe in the myth that you can earn tens of thousands or even millions a month by selling things in Moments. Why? Because that’s really a myth, haha. So, how to add powder? How to promote it? It's actually the same thing. First, let’s talk about QQ group fans. I want to say that this method is simply weak. QQ group promotion is just like swiping the screen in Moments. It will only lead to three results: 1. People will be kicked out directly after sending the link or QR code in the QQ group. Basically, the probability of someone clicking in or scanning you is less than 1 in 10,000, and you will be despised by others. Browsing the screen in Moments makes friends visually tired (they already know that you are doing promotion, so except for the first and second time, the rest are basically invalid promotions) 2. It is very tiring 3. It is a waste of time 4. It affects the relationship between friends .

The following effective methods can be adopted:

Offline promotion:

1. Offline cooperation promotion.

This needs to be done in combination with product features. For example, if you are doing women's clothing, you can make good use of the resources of nearby universities. If you think that college students are not the main force of consumption, you are wrong. Just look at Sosou’s recent spending power survey to find out. College students generally have financial support from their families, plenty of spare time, and are very willing to accept new things. If you cooperate with some clubs in the school to do some activities, such as talent contests, orientation parties, etc., provide some clothes, hold a fashion show, and scan the code to enjoy a few discounts (this discount can give you the best use of your intelligence), in short, after this college is finished, there will be another college; after this school is finished, there will be the next school. For example, when I make home appliances, I usually cooperate with some large shopping malls or supermarkets, and you will receive small gifts when you scan the QR code. Such fans are generally of higher quality, and the investment cost can be increased or decreased in time according to the effect, which is very flexible. high. If you sell other products, please use the method of drawing inferences. This is just an idea. I believe that as long as you find the right target consumer group, use the right method, and fit the taste of your fans, you can continue to copy the method that suits you. If you still need to learn more about WeChat operations,

2. Other offline promotion methods.

In addition, going to parks, playgrounds and other places to do some recreational activities will also bring different effects. For example, find two or three people to dress up as cartoon characters. Friends in the park (or playground) can ask them to pose in some poses (or even sing or perform), and put up slogans such as "Scan the QR code and you will get a group photo". On the one hand, the cost is low. It would be too big. On the other hand, fans are following you in a happy atmosphere and have unique meaning (taking photos together), so the possibility of running away is very small.

Online promotion

1. Paid promotion method.

If the official account has not been open for a long time and the number of fans is very small in the early stage, you can try the payment method first. First, don’t rush to invest money in some so-called “top ten WeChat promotion platforms” or something like that. I have tried to find some cheap and easy-to-use WeChat promotion platforms on the Internet before, but after observation, you will find this truth: these WeChat promotion platforms have only been developed recently and are very imperfect. Some are even better than your public. The account opening time is still late. If you take a closer look at some of their "cooperative account resources", you will know: the cost for a little effect is astonishingly high, easily tens of thousands, do you think everyone else is a wealthy person? For other services that cost slightly less, let’s not talk about the effects. Just the content sent by those accounts has big problems. (I have seen many so-called "big accounts" whose fees are still within the acceptable range. The content posted is all relatively low-interest content that has been forwarded for many years and others are tired of it.) Content that even I can't stand. Do you think fans will actually watch it? Will I watch your commercial again after watching it? Won't. Therefore, while the industry is still in a chaotic stage, it is better to choose carefully!

2. Non-paid promotion method.

For operators with limited funds, there are several approaches.

First: Let’s not talk about general promotions such as forum posts. If you simply post links and QR codes, you will be hacked and your account will be banned in minutes. So, what should be done? As far as post bars and forums are concerned, everyone comes here to play out of boredom. How can you not annoy people if you always advertise. Therefore, first find a category that you are good at (for example, you are good at food, and the products you sell happen to be related to food), then you can carefully write some related articles, and when the popularity comes, you can then introduce them to the public. Embed the information of your account, for example, embed your own public account information in the introduction picture, so that others can see it without causing objections.

Second: Talk about recent popular topics (events). Write some articles. One thing to note here: although your ultimate goal is to promote, don't take your readers for fools.

Under the current advertising bombardment from various channels, readers have developed a strong immunity to articles that are purely advertising (or have no substantial content). You can’t leave half a sentence without your own products and half a sentence without leaving the QR code public account. , readers will not be interested in reading further. Therefore, the prerequisite for the success of this method is: you must write carefully and provide certain value. For example, in an article, you must have your own point of view, your own unique insights, and even be able to arouse the readers' screams. In this way, even if readers see some traces of advertising in your article, they will readily accept it, because you have first satisfied the readers' interests and are writing words with care (or producing your own works with care). If you still need to learn more about WeChat operations,

It would be better if you can make some more refined content (combination of pictures and text). This is more suitable for fans to share and spread.

Similarly, the principles for content selection are as follows: First, it must be fun, interesting, or unique. In short, it must be suitable for dissemination and sharing. The core point is to "have content." Second, the content should not be “vulgar”, otherwise the level of fans you attract will not be very good, because they may come in just because of your sensitive pictures and sensitive words. You need to know, what is your brand positioning, and what is your brand positioning? The level of fans you attract depends on the level of content you deliver.

3. Teamwork and cooperation.

Due to the unique closed nature of WeChat public accounts (only fans can actively follow them), it is a good way to rely on the power of peers. Don't underestimate this power. After one joint event, the number of fans will definitely increase by a small margin. Look for some public accounts with horizontal businesses (that is, those that do not overlap with the business you operate, otherwise, what should you do if your fans are accidentally taken away~), find the person in charge (I believe that friends who can successfully apply for or operate public accounts are If you have the ability to contact the person in charge of other public accounts~), negotiate a joint promotion plan (such as doing a large-scale online event together, etc.), and help each other to warm each other up, it is a win-win method.

Finally, I want to emphasize one point: Never promote for the sake of promotion. When others ask you in a questioning tone, "How does this article relate to our product?" "Why is there no introduction in the article? "Our product", please tell him rationally and confidently: In an era when content is king, we have long stopped following advertising.

Come and tell you, you’re welcome