What is an enterprise identification system? What is included?

Visual identification system is one of the operating platforms of brands. It uses systematic and unified visual elements to express the external style characteristics of the brand.

Why do enterprises do VI design?

On the one hand, research shows that about 80% of the information obtained by the human brain comes from vision. On the other hand, the visual recognition system allows us to convey the core concept of the brand in various ways, create a unique brand style, and let the audience perceive, touch and understand the brand. Finally, the visual identification system is also an important content in brand creation and management, and it is also the VI in CIS system. With a complete and systematic visual communication system, the abstract semantics such as enterprise concept, cultural characteristics, service content and enterprise norms are transformed into specific symbolic concepts, and a unique corporate image is created.

Visual identification system includes where and how to use elements to create visual style, which has the most items, the widest level and more direct effect.

Generally speaking, visual recognition system is divided into two aspects: basic element system and application element system. The basic element system mainly refers to the basic usage norms of signs. Application systems include office supplies, advertising media, publications, multimedia, mobile media, building environment, products and packaging, uniforms, signboards, exhibitions, business gifts, marketing materials, etc.

What factors will affect the construction of visual recognition system?

Visual identity system, like other operating platform elements of a brand, should be based on brand strategy. In addition to the core concept of the brand, the visual recognition system is more driven by the brand's personality and external performance characteristics.

Creating a visual recognition system needs to give consideration to uniqueness, unity and the times. A good visual identification system should not only show the uniqueness of the brand, but also have consistent brand performance in different places, which is the unity we particularly emphasize. Only in this way can we accumulate the brand's visual assets more effectively. In addition, the visual identification system should also conform to the brand promotion plan and trend, and be updated in time to better impress brand partners and consumers.