Publicity activity planning plan

In order to ensure that things or work proceed safely and smoothly, it is usually necessary to formulate a complete plan in advance. The plan is the detailed process of solving a problem or a project or a subject. What issues need to be paid attention to when formulating a plan? The following is a comprehensive collection of publicity activity planning plans that I have carefully compiled. You are welcome to learn from and refer to them. I hope it will be helpful to you. Comprehensive plan of publicity activities 1

1. Activity background:

In view of the fact that there are currently few students in our school, many autistic parents do not know our school, and they are not aware of those who have autism. There is no targeted rehabilitation training for children, and many children with autism cannot receive effective treatment. Through on-site publicity of our school's school-running characteristics and teaching achievements, we will expand our school's visibility and recognition so that more autistic children will study in our school.

2. Purpose of the activity:

1. Give back to old students.

2. Recruit new students. Through this activity, more people will know and understand Star Light, pay more attention to autistic children, let parents be full of hope for the recovery of their sick children, trust Star Light, and recruit more students. students.

3. Expand the popularity and trust of our school.

3. Event location: Monument Square

4. Event time: 9:00-11:00 am on May 1st

5. Event target: Children with autism and their parents

6. Activity theme: Lighting up the healthy growth of the future - Starlight teaching achievement report meeting

7. Activity content:

(1) Preparation stage:

1. Establish a preparatory group.

2. Find the number of students enrolled in our school, the number of students leaving school, the recovery rate, that is, special individual cases.

3. Call parents of veteran students to make an appointment.

4. Communicate with old students and parents to have a comprehensive understanding of the health conditions of old students.

5. Those who have entered primary school. Conduct simple inquiries with classmates and teachers of children in junior high school (teachers and classmates are not mentioned to have autism in the past).

6. Invite recovered students or parents to participate in this event.

7. Collect students’ paintings, life photos and other works that reflect the students’ good current situation.

8. Promote this event on websites, forums, newspapers, TV and other media.

9. Make charity donations to raise funds for this event.

(2) Implementation stage:

1. Gather student compositions, paintings, daily life photos, school students or photos on the display board for activity objects to read.

2. Invite school leaders, parents, and students.

3. Speeches from school leaders, speeches from parents of students, and speeches from students.

4. The teachers in charge will demonstrate the teaching results, list cases of students’ successful recovery, students’ school life, and curriculum arrangements.

5. The parents of the students will list the differences between the students after entering the school and before entering the school, and the current situation of the students.

6. Students will express their thoughts on entering the school and their future life attitudes, learning attitudes, outlook on life, values, etc.

7. The admissions officer will publish admissions promotions, etc.

8. Cost budget:

1. Media promotion costs:

2. Material costs:

3. Personnel costs:

4. Mobility expenses: Comprehensive plan of publicity activities 2

1. Carry out theme publicity activities

Take "World First Aid Day" as an opportunity to grasp the theme , carry out extensive theme publicity activities around "Traffic Safety 'Rescue' Around You", make full use of publicity media such as bulletin boards, TV, newspapers, the Internet, WeChat, etc., to disseminate emergency rescue knowledge and concepts and promote the development of Red Cross rescue work.

Through publicity, the general public can deeply feel that the Red Cross "rescues" are around them, and solidly improves and promotes the in-depth and standardized development of Red Cross emergency first aid training in our district.

2. Promote the successful completion of the "One Million Ambulance Training Project" project

According to the training tasks of the "One Million Ambulance Training Project" issued by the Provincial Red Cross Society, combined with the progress in the first half of the year , the whole district continues to carry out the "Five Advances" activity of rescue skills training, and carries out Red Cross rescuers and mass first aid knowledge popularization training for the people in the district. During the first aid day, the quality and effectiveness of training can be actively improved through various forms of training and publicity such as emergency rescue escape drills, rescue skill demonstrations, rescue knowledge lectures, and dissemination of disaster prevention and hazard avoidance knowledge.

3. Carry out first aid training into community activities

All offices in the district carefully guide the community to carry out "World First Aid Day" themed publicity activities. Each office has at least 2-3 communities to lead demonstrations, carry out special theme publicity activities and rescue training activities, and invite the traffic and patrol police departments to provide traffic safety regulations to the masses and improve the traffic safety awareness of the community.

Give full play to the role of the rescue training base and the "Humanity Home", open the "Red Cross Rescue Training Public Welfare Classroom" for the public and community residents, and actively promote the Red Cross rescue training into community activities.

Strengthen the publicity and popularization of automatic external defibrillator (AED)-related rescue knowledge and increase public awareness of AED. Let more people not be alarmed when encountering trouble, be able to avoid disasters, and be rescued when in danger.

IV. Carry out first aid training into campus activities

Carry out extensive theme publicity activities around the theme of the 20xx "World First Aid Day" "Traffic Safety 'Rescue' Around You" in primary and secondary schools in the district . Give full play to the role of "school health and safety counselors" and organize students to carry out traffic safety lectures, disaster prevention and avoidance drills, popularization of first aid knowledge training and other activities, so that more school students can learn and master first aid knowledge and skills and be able to escape in the face of danger. Avoid danger, save yourself and each other, and protect life safety.

The "Provincial Red Cross Demonstration School" continues to play a leading role in radiation and carefully plans theme publicity activities. You can take the lead in inviting the traffic patrol department to conduct traffic knowledge safety lectures for students and parents to improve students' traffic safety awareness and do a good job in education and publicity for students' campus safety, travel safety, and life safety.

5. Carry out the popularization and publicity of first aid knowledge

All units take the "World First Aid Day" as an opportunity. During this period, they carefully plan and arrange in advance to carry out emergency first aid training and drills. and community promotion activities. Make full use of publicity media such as bulletin boards, television, newspapers, and the Internet to disseminate rescue knowledge and concepts around the theme and actively create a good social atmosphere. Promote the in-depth and standardized development of Red Cross emergency first aid training, effectively improve the people's ability to save themselves and each other, promote the smooth implementation of the 100,000 public welfare emergency first aid training project, and comprehensively build a Red Cross first aid training brand. Comprehensive plan of publicity activities 3

1. Purpose and significance

The theme of World Meteorological Day on March 23, 20xx is XXXXXX. Focusing on the theme of this year’s Meteorological Day and the concepts of public meteorology, safety meteorology, and resource meteorology, and to demonstrate the development achievements of Shangyu’s meteorological undertakings, we have drawn up this plan for the publicity work of this year’s Meteorological Day with reference to past publicity forms in various places. In this planning project, we strive to combine commemorative publicity activities with local reality, with diverse and colorful forms and significant social benefits.

2. Commemorative Publicity Activities

1. Hold the "Reporter’s Forum to Commemorate the 3.23 World Meteorological Day"

Time: March X

Location: Municipal Bureau Conference Room (or hotel)

Content: Reporters from Shangyu Daily, Shangyu Radio and Television Station and various news media agencies in Yu participated. Bureau leaders and meteorological experts answered hot meteorological topics, invited participating news media to participate in various commemorative publicity activities organized by the municipal bureau, and wrote commemorative articles. All media should focus on publicizing the March 23 World Meteorological Day commemorative activities across the city.

Requirements: During the event, "Shangyu Daily", Shangyu TV station's "Shangyu News" column and radio news programs will promptly report on the development of commemorative publicity activities; "Shangyu Daily" will open a special page or column to promote meteorological technology and Meteorological economy; Shangyu TV station's "This Week's Focus" column will make a special report.

2. Preliminary publicity and momentum

a. Starting from early March, use TV weather forecast programs and Shangyu Agricultural Information Network, Shangyu Information Port and other online resources to promote 3·23 World Meteorological Day.

b. In conjunction with the Municipal Science and Technology Association’s “Science Popularization Gallery”, we will promote the World Meteorological Day exhibition, focusing on reflecting the development achievements of Shangyu’s meteorological undertakings and the importance and necessity of preventing and mitigating natural disasters.

c. On March X, "Shangyu Daily" published a commemorative article on World Meteorological Day to prevent and mitigate natural disasters.

d. On March Accurately release various types of weather forecasts, scientifically guide current spring plowing preparations and production, and publicize and report the role of meteorological services in agricultural disaster prevention and reduction, seeking benefits and avoiding harms.

3. Publicity in the square (this event can be held in cooperation with the Water Conservancy Bureau)

Time: March 15th

Location: Cultural Square

Description: Taking advantage of the opportunity to participate in the 3.15 event, we set up 10 publicity display boards in Shangyu Cultural Square, hung 10 publicity banners, launched 2 lift-off balloons, and organized meteorological science and technology personnel such as forecasting, services, law enforcement, and lightning protection. We provide consultation and publicity to citizens on meteorological laws and regulations, meteorological common sense, lightning protection knowledge, hydrogen balloon safety and meteorological 12121, meteorological text messages, etc., and distribute promotional materials.

4. Carry out activities to send meteorological science and technology to the countryside

Time: March 17-20

Location: market centers in 1-2 towns

Content: Combining the commemoration of World Meteorological Day with education and learning activities to maintain X’s advanced nature, the Municipal Meteorological Bureau invites the Municipal Science and Technology Association and other departments to hold a unique activity to send meteorological science and technology knowledge to the countryside. Choose one or two In towns and villages, meteorological science and technology service consultation points are set up in township markets, and the use of display boards, wall charts, prize-winning quizzes, distribution of promotional materials and other means to popularize meteorological knowledge, lightning protection knowledge, meteorology and farming to farmers.

5. Publicity of opening the meteorological station to students

Time: March 22-23

Location: Municipal Meteorological Observatory

Content: Organization Meteorological enthusiasts from primary and secondary schools in urban areas visited the weather forecast business system of the Municipal Meteorological Observatory in batches. Experts from the meteorological station introduced the knowledge of atmospheric detection and weather forecast business to the students, played meteorological science films, and spread meteorological science knowledge.

6. Reporting meeting to commemorate World Meteorological Day

Time: March 23

Location: To be determined

Content: Invite the city government Relevant departments and retired personnel participated. Experts from the Municipal People's Hospital, the Municipal Hospital of Traditional Chinese Medicine and the Municipal Meteorological Bureau made special reports on meteorology and health, meteorology and the prevention of natural disasters, and watched the special promotional video "Preventing and Mitigating Natural Disasters" on Meteorological Day. , through the report meeting, strengthen horizontal connections and expand departmental influence. Comprehensive plan of publicity activities 4

1. Event time

XX, XX, month XX, XX

2. Activity theme

Energy saving publicity The theme of the week's activities: Save energy, reduce consumption and protect the blue sky

The theme of the National Low Carbon Day: Raise awareness of climate change and strengthen low-carbon actions

3. Activity arrangement

1. Theme publicity activities.

Through various conferences, we carry out energy-saving knowledge competitions, special publicity activities on typical experiences of conservation-oriented public institutions and demonstration units, and hold energy shortage experiences, green and low-carbon travel, garbage classification, waste recycling, paperless offices and opposition to food waste. and other theme publicity activities, increase energy conservation and low-carbon publicity, and popularize knowledge on energy resource conservation and resource recycling.

2. Low Carbon Day Energy Shortage Experience Activity. On June 13, National Low Carbon Day, employees are encouraged to take public transportation to and from work. Except for special places, air conditioning in office areas will be stopped for one day; public places (such as corridors, toilets, etc.) will be stopped. Lighting for the day.

3. Make your own promotional display boards and hang promotional slogans and banners. Post promotional slogans and hang banners in office areas or key areas, and use electronic screens and bulletin boards to popularize energy-saving and low-carbon knowledge to further enhance the energy-saving awareness of cadres and employees. Guide employees to save resources, improve energy efficiency, and contribute to protecting the environment and building a beautiful home.

4. "Energy Saving Public Welfare SMS" publicity activity. During the energy-saving publicity week, "energy-saving public welfare text messages" can also be sent through text messages, QQ groups, WeChat groups, etc.

IV. Relevant Requirements

All departments and units should put the implementation of energy-saving publicity week activities on their important agenda, make unified arrangements, carefully deploy, and carry out rich and colorful energy-saving publicity based on actual conditions to ensure Achieve good publicity effects. After the energy conservation publicity week is over, the activities should be summarized in a timely manner and the summary materials of the activities should be submitted to the township energy conservation office. Comprehensive plan of publicity activities 5

1. Activity description

Members of the Tourism Association and all students who are strongly interested in tourism are full of youthful vitality and full of fanatical passion. For the novel, interesting and unique tourism lectures in Weihai City, you will definitely participate enthusiastically and devote yourself to the whole process.

The freshmen season when you are just getting acquainted with the school is an opportunity to carry out activities to welcome new students and to exercise the ability of the association; it is also a time for merchants to promote their products and the best time for image planning.

In this golden month of publicity, whichever association takes the lead in planning creative activities will be able to establish a good public image among classmates; similarly, which business can make the most effective ones this month Through publicity, that merchant can establish a solid brand image, better consolidate the original market and attract new consumer groups.

2. Market Analysis

Compared with television, newspapers, radio stations, light boxes, websites and other media, publicity in schools has the best cost performance and can achieve the best publicity effect with the least amount of money.

Our school has more than 17,000 full-time students. With the expansion of the school and the expansion of new students, nearly 5,000 new students will come to our school in the freshman season. The Tourism Association is open to all students, with members in various colleges, a large group of people, and broad influence.

The school is small, geographically concentrated, and highly targeted. The product brand can easily be deeply rooted in people's hearts. In previous on-campus activities, we have accumulated a lot of publicity experience. We have a strong publicity network covering the school, which can achieve the best publicity effect efficiently and cheaply in a short time, and we have enough human resources to achieve the most comprehensive goal for merchants. Three-dimensional publicity.

3. Publicity plan

(1) Naming rights This event can be named in a similar format to the "Weihai Travel Seminar" organized by the tourism association exclusively sponsored by Weihai Sincere Travel Agency .

(2) Brochure merchants can provide their own brochures and the association can help distribute them.

(3) The program will be produced as a double-sided program, with one side printed with the promotion of the event and the other side printed with the merchant's advertisement. The merchant will provide an electronic version of the design draft of the merchant's advertisement, and the association will be responsible for distributing it.

(4) Poster promotion activities The merchant appears as a sponsor on the poster, and can print the merchant's logo or provide a space not exceeding 1/4 of the total poster area to promote the merchant's services. and brand image.

(5) One to two weeks before the start of the banner promotion event, banners with the merchant’s name will be hung on the school’s main roads and in front of the dormitory buildings. The merchant will decide the banner on the premise that the promotion of the event will not be affected. content.

(6) The merchant’s brand culture can be integrated into the online reports of the website to promote this event. The merchant will provide electronic information of its own enterprise, and the association will be responsible for editing and uploading it to the WeChat public account of the Tourism Association*** account.

(7) Prize promotion requires the merchant to sponsor the prizes required during the event or print the merchant’s iconic pattern on the prize.

(8) Sponsors can be introduced at the on-site publicity event, props with merchant characteristics can be used to decorate the event site, and mini games with merchant characteristics can be played during the event.

(9) Guest Speech Merchants can send representatives to participate in the event and speak on stage as guests during the event.

(10) At the beginning and end of the on-site thank you event, the name of the business will appear in the form of verbal thanks in the host's closing remarks.

4. Activity Arrangement

Summary

5. Activity Budget

6. Event Sponsorship

In order to reduce unnecessary expenditures and save costs, if the merchant can provide physical sponsorship of activities related to event expenses, the expenditure on this item in the budget will be canceled or partially canceled according to the actual situation; in order not to affect the promotion progress, the merchant will provide The cash sponsorship must be received within the agreed time, that is, one week before the New Year Party; the physical sponsorship provided by the merchant must ensure the quantity and quality and be received within the agreed time, that is, five days before the New Year Party; if the merchant proposes to place a display on campus Taiwan Display said the association will actively negotiate with the school party committee and other relevant leaders, but the outcome is uncertain.

Merchants can lead their employees to participate in this lecture, and can invite partners or customers to the welcome party. The association can be responsible for the reception; if the merchant has other publicity plans or methods, further discussion can be made.