Characteristics and advantages of Alibaba website

1. Alibaba is the largest online trade market and merchant community in the world.

2. Alibaba is the largest B2B e-commerce trading market in the world.

3. Alibaba's homepage is very comprehensive, the layout is very reasonable, and the design style is simple and individual; The most important thing is to have a "Pinyin search engine", which is a function that other websites do not have.

4. Alibaba has strong operability, clear theme and outstanding focus.

Alibaba has a high brand awareness and humanized service.

Alibaba has a very thorough understanding of the e-commerce market.

7. Alibaba's continuous innovation and profound internal strength have become its greatest advantages.

Alibaba insists on doing any business.

9. Alibaba is fully functional and easy to understand.

Among them, Alibaba has the following characteristics:

1, small and medium sellers are concentrated.

2. Internationalization and globalization

3. The coverage is wide and the comprehensiveness is getting stronger and stronger.

Second, Alibaba's profit model:

1, the biggest feature of Alibaba's profit model is that it is difficult to imitate. Because it is difficult to imitate, it brings great benefits of natural monopoly.

It is difficult to imitate in the following aspects:

(1) Alibaba took the lead in quickly enclosing the land, which was very courageous.

(2) Alibaba successfully carried out enterprise credit certification, which opened the door to income generation.

(3) Alibaba's procurement with foreign investors has the advantages of the largest information supply and honesty, which is difficult for other units to imitate.

(4) Alibaba launched keyword competitive search.

2. There are not many key tricks of Alibaba, but the simplicity, consistency, combination and effectiveness of the tricks are very prominent. Because of this trick, the profits from it are very large.

3. The establishment of enterprise websites, website promotion, honest exchange, trade links, etc. All of them are Alibaba's profit model, and these websites once led the e-commerce market.

4. Alibaba's profit points are divided into several channels: integrity and safety, brand qualification, speed and convenience, low cost, wide channels and massive information.

Third, Alibaba's operating model:

1, specializing in information flow, gathering a large number of market supply and demand information. Rapid information update and high credit have attracted many enterprises.

2. Adopt localized website construction method, adopt local languages for different countries, which is easy to read and has affinity. Alibaba website has many different languages, and users can choose different language forms, which makes people easy to understand, because such a suitable form attracts more users.

3. The website has a low threshold, which attracts enterprises to log on to the platform to register users and become members in a free way, gathers business traffic, activates the market, and endless information creates unlimited business opportunities. With more and more registered members or enterprises, constantly updated information and increasing traffic, Alibaba has become the largest B2B website in the world.

Alibaba has a high credibility, which attracts a large number of enterprises to operate in the form of advertisements. Because Alibaba is difficult to imitate, it attracts more users to register as members.

5. Alibaba's logistics system and distribution service system are becoming more and more perfect.

6. Establish various service information points to let users know and trust Alibaba.

Extended data

Alibaba Network Technology Co., Ltd. (referred to as Alibaba Group for short) was founded in Hangzhou, Zhejiang Province on 18 on 1999.

Alibaba Group operates a number of businesses and obtains the support of operating business ecosystem from the businesses and services of affiliated companies. Business and affiliated companies include: Taobao, Tmall, Juhua, AliExpress, Alibaba International Trading Market, 1688, Ali Mama, Alibaba Cloud, Ant Financial, Cainiao Network, etc.