Poster for opening a store-how to publicize the opening of a new store is the most attractive?

How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok and look at the pictures. Every application page is vying for users' attention.

In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second.

So how to design it? The following seven points need more attention in the design process.

1, with prominent theme

Many posters, at first glance, I don't know what to sell. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are deeply rooted in people's hearts, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you.

Promotional posters should clearly state the theme of the event, such as "buy one get one free when you open". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it.

What businesses need is accurate traffic, isn't it? Therefore, accurate traffic begins with accurate poster promotion design.

2. The project service is clear.

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to the refreshing blue, and real estate posters are combined with atmospheric residential buildings; Financial funds use gold+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward.

The service content of each project is very accurate, so people can think of the corresponding project when looking at the pictures, and the explained text makes the poster more vivid.

3. There are visual project details.

Visualize the details of the project, not only like a single page of taekwondo, but also the course description, main features, project details and so on.

After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more suitable.

4. Copying is a pain point

Copywriting is more important than design skills, and a good copy can make the whole poster come alive. Some copywriting will trigger actions, some copywriting will tell users how to buy, and some copywriting will hurt users, so that users will want to take action when they see it, and they will feel cheated if they don't buy it.

KEEP's classic short story "Self-discipline gives me freedom" and long copy, grasp the key expression and let users get what they see.

5. Endorsement of trust

A good poster has a theme, a copy, and material. If there is a corresponding endorsement of trust, it can also be put in. For example, "from 200 1" is a kind of trust endorsement related to the year of starting a business; Focus on the logo field for more than ten years, with more than 800 chain stores nationwide, with an annual sales volume of 6,543.8+0,000 copies. These are all good endorsements of trust.

Trust endorsement+copywriting expression adds trust to the whole poster.

6. Contact information; Address+Phone+WeChat QR code

Many people's posters are well designed, with beautiful pictures and colors, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the so-called beauty, which is called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page, and send them to 65,438+000 people with one click, which will soon reach thousands directly. But how many people can open the poster? Do you know how many people are interested after opening it?

If they are interested in scanning the code, but forget to download the original image and cannot scan it for a long time, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code to see the details without downloading.

7, high-definition watermark-free images

With the development of science and technology, the threshold of poster design is getting lower and lower. Many non-professional poster designers can also succeed through some applications, such as manufacturer stickers, MAKA, WeChat commercial watermark camera, picture itching, picture monsters and so on.

But some apps don't buy members, and there will be watermarks. Attention should be paid to this point, because pictures spread on the Internet are the signboard of shops, and a poster with watermark or unclear pictures will also lower the level of shops.

If you want to make a lot of posters every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition watermark-free posters.

Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference.

How to promote the opening of new stores The most attractive publicity for the opening of new stores is as follows.

1, creating momentum through decoration

When the shop was renovated, it began to make corresponding publicity, which brought expectation and curiosity to passing customers and created momentum for the upcoming opening. You can make a conspicuous large-scale inkjet as a temporary advertisement, the content of which is the brand image promotion of the upcoming opening, and you can reveal some contents of the store opening promotion activities.

2. Use flyers to create motivation

In order to gather popularity, new stores usually do some preferential activities, opening incentives and so on. And these activities need to be accompanied by some leaflets to let everyone know the news. On the one hand, the color of the leaflet should be in line with your product; on the other hand, it should also consider the season. For example, hot pot is generally red, drinks are generally light blue, and fast food is generally dark red or black.

3. Build power through the atmosphere

Generally speaking, creating an opening atmosphere means playing dynamic music, placing opening flower baskets at the door of the store, decorating the facade with colored balloons, and posting posters, product pictures and movable booths in the store. Arrange tables and tableware for free tasting inside or outside the store, and tell customers in the most direct way that our new store is opening today.

4. Create motivation through activities

Whether the opening activities are discounts, overlord meals,

Wechat moment

Advertisements or prepaid coupons can be used, but the theme and expression of the activity content need preliminary research and market analysis, and the premise of increasing sales and customer stickiness is to ensure the later store management effect.

How to publicize your newly-opened store 1 and distribute leaflets: the essential means to promote the opening of physical stores is to distribute leaflets, which is simple and easy to operate and has the most obvious effect. However, it should be noted that leaflets should be well designed and paid more attention to, otherwise it will be the fate of entering the trash can. The old method is effective and powerful.

2. Posting posters: Posting posters in the most conspicuous position of the store, vigorously promoting its own characteristics and what discounts are available during the opening of the store. Similarly, poster design should be beautiful, attractive and leave a good impression on everyone. Good poster design can get twice the result with half the effort.

3、

Wechat moment

Promotion: Everyone has seen this kind of promotion news in the circle of friends, and how much you like it, you can get a gift on the opening day, or forward the article to the circle of friends, and you can get a gift. Most of these are ways to promote the opening of new stores, and we can do the same.

The forms of hair bands can be photo collections, article collections and any forms. This method can spread from one to ten, and it works well, but it needs a little gift.