How to do a good job in propaganda and ideological work under the new situation

Dealing with value diversification is the main feature of propaganda work in the new period and situation. As a key point of enterprise propaganda and ideological work, unified thinking has played a great role in enterprise development. How to innovate the propaganda and ideological work of enterprises from multiple angles is a difficult problem that we must face and solve. First, under the new situation, corporate propaganda is facing the challenge of diversified values. In different periods, people's thoughts have a distinct brand of the times. 2 1 century is the information age, and the new scientific and technological means represented by the internet have brought about qualitative changes in information dissemination. New technologies and new carriers have realized the live broadcast of images and texts, and omnibearing and timeliness have become the basic characteristics of information dissemination. This has had a huge impact on the traditional communication based on paper media. The transformation of information transmission mode has also greatly changed the way people accept information at different ages. With the development of the times, the democratic and people-oriented social atmosphere makes value diversification become the mainstream ideology of society. Diversification of values mainly refers to the diversified trend of social values after the reform and opening up, and the changes of values are manifested in four aspects: first, the change from monistic values to the interaction between monistic values and pluralistic values; The second is the transformation from the overall values to the integration of the overall values and individual values; Third, the transformation from ideal values to the coexistence of ideal values and secular values; Fourth, the transformation from spiritual value to both spiritual value and material value. In a word, "the traditional values of our society are in an awkward and aphasia situation, the values centered on ethics and its idealized personality are gradually declining, the values centered on human survival, development and happiness or people-oriented are gradually gestating, and the paradigm of China's social values has actually undergone a preliminary change." Under the universal values of socialism with characteristics, the different value orientations of people of different classes and times have also been recognized by society, and the emphasis on human rights and individuality has become a distinctive feature of this era. With the post-80s and post-90s becoming the main body of social development, pluralistic values have become the characteristics of social democratic progress. For the ideological propaganda work of enterprises, how to adapt to the new era situation and the characteristics of socialist market economy is a difficult problem that has to be solved. Traditional ideological propaganda has played a great role in different historical stages, and "people-oriented, advancing with the times" is also a guiding and programmatic principle to deal with ideological diversity in inheriting fine traditions. Second, enterprises need to learn from new ideas for publicity and innovation. Recently, two articles about the construction of high-speed rail have caused great repercussions in the press. One is a long newsletter published by Xinhua News Agency-A Documentary Report on the Development of High-speed Railway in China, and the other is a tearful Career-Harmony: Accelerating the Creation of China compiled by People's Daily. These two manuscripts, with macro-vision, in-depth analysis and touching examples, fully show the glorious course of China Railway from "chaser" to "leader" of the world railway, and show the spirit of China railway people to face difficulties and climb the peak bravely. This has had a great impact in the industry, and journalists began to reflect on how to innovate the propaganda and ideological work we are engaged in. These two articles with national influence were written by people who have not been engaged in railway construction propaganda for a long time. Why don't journalists and propagandists who have a lot of materials and are responsible for promoting railway construction have such high-quality articles? The introspection of the industry is also a rational reflection on how to do a good job in propaganda and ideological work under the new situation. No matter from the height or depth, there are indeed different bottlenecks and obstacles in propaganda work. According to experts' analysis, in the future, paper media may die out, while TV and radio, which are also traditional media, still have vitality by virtue of their own advantages. Network media is gradually formalized and becomes the dominant media. And all kinds of new media may be all the rage, but because of its inherent defects, it can't become a powerful leading media like online media, and its role is to supplement and embellish the mainstream media. Therefore, we must attach importance to the propaganda of new media such as the Internet, give full play to its advantages, and learn from its operating ideas and concepts. In modern society, the role of information is paid more and more attention, and the Internet is developing at an unimaginable speed. People are facing the ocean of information for the first time, and the Internet provides people with a new way of communication. The emergence of the Internet has made the transmission of information beyond the time and geographical restrictions, making the transmission of information easy and convenient. As a new media form, Internet has obvious advantages. It not only absorbs many advantages of traditional media, but also overcomes many disadvantages of them. Network media has good openness, high information enjoyment, convenient retrieval and interactivity. When people browse information on the Internet, the most direct benefit is to actively find information according to their own needs and get what they need. Internet has broken the geographical boundaries, spread widely, and has the synchronization and asynchrony of information dissemination, and also has strong timeliness. Network media is a comprehensive way of information dissemination that integrates various forms of information. While making use of the advantages of new media technology, we should pay attention to digging the depth of information and improve the initiative, pertinence and guidance of propaganda work. Pursuing the deep value of news is a key direction of propaganda work in the future, making use of the advantages of new technologies and giving full play to the role of various media. Bi Feng, assistant to the president and deputy editor-in-chief of People's Railway News Agency, expressed emotion at an advanced seminar on railway construction news propaganda, which attracted countless voices. He said, I am very concerned about some creative advertisements now. First, the copy is particularly fine. Second, the creativity is unique and imaginative, and I am inspired by it. As an important marketing method of modern enterprises, advertising is the product of marketization. As one of the important means in the era of mass media, advertising should be another focus of our attention. "Be an advertiser if you don't be the president" is the slogan of a signboard company engaged in advertising. In a certain sense, this is the focus that we must pay attention to from our own positioning and other aspects. As an important propaganda means for enterprises to adapt to the market, advertising has strong adaptability and adaptability. From advertising planning, advertising standards and timing, to the overall interests of enterprises, the combination and utilization of different propaganda carriers are the basic ideas we need to learn and learn from. How to focus on the overall development of enterprises, adapt to the times and adapt to the market is the main idea we must adhere to. Third, innovate the measures and methods of propaganda and ideological work in enterprises under the new situation. Doing a good job in enterprise news propaganda is the need to accelerate the development of enterprises themselves. Excellent news propaganda work makes the guiding ideology and working ideas of enterprise development clear; In specific work, focusing on key points, taking effective measures, taking the initiative, grasping properly, setting a clear tone, guiding correctly, being pragmatic and fruitful can provide strong ideological guarantee, intellectual support and spiritual motivation for enterprise safety production and reform and development, and create a good public opinion atmosphere; We can give full play to the guiding role of public opinion, sing the main theme of accelerating development, unify the thoughts of the workers and the masses into the major decision-making arrangements of enterprises, condense the enthusiasm of the workers and the masses into the overall situation of accelerating development, and form a good atmosphere for enterprises to unite as one, overcome difficulties and accelerate development. To grasp the core of propaganda work under the new situation, we must first highlight the necessity and importance of innovation and find a breakthrough in methods and thinking habits. With new ideas, new eyes and new measures, we should constantly study the new situations and new problems faced by the propaganda and ideological work of enterprises under the new situation, truly examine the work with the requirements of the times, study the work with a development perspective and promote the work with the spirit of reform. Improving pertinence is the basic method and requirement for propaganda work to deal with multiple values. The objects of propaganda and ideological work are very different in age, education level, personality, status, environment and many other aspects. It is obviously not feasible to adopt a "one size fits all" approach. According to the different characteristics of each person, we should carry out targeted work. The key point is to strengthen the targeted ideological work of the construction front line, especially the key projects, and improve the cohesion and combat effectiveness of the whole team. Distinguish levels and promote propaganda and ideological work in an orderly manner. Hierarchical thinking is an extension of targeted work According to the "28 th Theory" of enterprise management, according to the overall goal and requirements of propaganda and ideological work, we will carry out work at different levels, focusing on publicizing and guiding the party's basic line, principles, policies and enterprise development strategies for senior managers of enterprises, so as to improve their consciousness of implementing the party's line, principles and policies and their confidence and ability to run enterprises well; Middle-level managers of enterprises should pay attention to the education of responsibility consciousness, enhance their sense of loyalty to enterprises and their sense of performing their duties, and creatively complete their jobs; For ordinary employees in enterprises, we should focus on the propaganda of production and operation objectives, tasks and measures, as well as the education of professionalism and enterprising spirit, so that they can better participate in the production and operation of enterprises. Advocate interactivity and let propaganda and ideological work penetrate in integration. To change the past "I say you listen, I tell you to communicate" into "two-way interaction", we should seriously and fully listen to the opinions of employees when each policy is introduced, so that employees are willing to accept it, and then turn it into conscious actions of employees. The core is to smooth information channels through on-site publicity and party building activities. Strengthen situation education and theme education, enhance timeliness, and prevent empty talk and formality. The present situation of employees' multiple values requires us to pay attention to timeliness in the method and opportunity of publicity, educate people around us with things around us, and combine daily education with situational education and theme education. Do a good job in propaganda and ideological work from the perspective of cultivating culture. In short, we should pay attention to the investigation and grasp of the situation and staff's thoughts, learn from the new marketing concepts and methods of modern enterprises from the perspective of "people-oriented", give full play to the advantages of modern technology, rationally use various carriers, highlight the concept and methods of "keeping pace with the times", and comprehensively improve the pertinence and effectiveness of propaganda and ideological work.