How to promote and promote small stores?

How to publicize and promote small shops?

Some small shops, restaurants, beauty shops, repair shops and other various specialty stores are dotted all over the town. The stores are small and numerous, so they generally do not attract people's attention. Especially on row upon row of streets, if stores with the same or similar business content are not well-known or do not make consumers feel special, then in today's era when people's pace of life is generally accelerating and people are becoming more and more efficient, Consumers generally do not patronize every home, which accordingly reduces product sales opportunities; and in recent years, large shopping malls, department stores and large shopping malls with luxurious decoration, complete functions, considerate services and convenient transportation have sprung up. Supermarkets are obviously a huge impact on small shops; coupled with the increase in laid-off and unemployed people in various places in recent years, the surplus agricultural labor force has flowed to cities, resulting in an increase in similar small shops and making it difficult to do business. But if you manage it properly, you can often prosper your business and make a lot of money. Therefore, how to attract the public's attention, obtain more patronage, and increase popularity is a question worth exploring for small shops with a clear and narrow business scope. The author here mainly discusses the issue of publicity and promotion.

The problems that small stores have in publicity and promotion are:

Advertising investment is generally low. This is true even for some boutique specialty stores.

Single promotion channel. We use local newspapers, especially evening newspapers, occasionally use radio, and a few stores put up a few light box advertisements in front of their stores.

The frequency of publicity is low. Some stores only focus on doing things like decoration, promotion or distributing leaflets when they are open, while other times they are mainly busy with business.

The industries promoted are narrow. Mainly concentrated in some restaurants and some specialty stores.

There is no popular promotional brand. Some shops don’t have names, they just hang a signboard and read: “Comprehensive list of famous cigarettes and wines”, “Dumpling Dumpling House” or “Barber and Shave”, etc. Even if some shops have names, they are often the same, such as “Sichuan Hot Pot Restaurant”, “Old Sichuan Hot Pot Restaurant” ?wait.

Some shops combine commercial and residential areas, so the color of life is richer. Some shops can see pots and pans everywhere, some are busy mending, and some hang clothes everywhere. These are very important to customers shopping. It cannot but be said that emotions have no impact;

The above problems generally reflect that a considerable number of owners do not have strong brand awareness and have not yet realized the importance of good publicity and promotion to store operations.

In view of the characteristics of the current problem, the following improvement methods can be adopted:

Enhance brand awareness and conceptually establish the importance of brand promotion. Brand promotion is not only for large enterprises, but also for small stores. It is equally important and can also produce a good profit-boosting effect.

Increase investment, make appropriate use of newspapers, radio and television outdoor media or print and distribute some promotional materials to deliver some promotional information, product information, and special service information in a timely manner, especially when the peak sales season arrives. This should be done more to attract consumers broadly.

Pay attention to the design of the store name, strive to be elegant and popular, and be full of intimacy and affinity, so that it can attract people from the store name. For example, if they are both barber shops, some will name them **Image Design Center, which raises their understanding of the problem to a higher level; if they are also flower shops, some will name them "Hua Wuque", which is both original and intriguing; and they are also dumplings. Some people advocate "celebrating the New Year every day" to show off the good luck and delicious food.

Pay attention to the decoration of the store. The storefront is the image of a store. A neat and beautiful design will leave a deep impression on people and make people willing to go in even if they are just wandering around. It becomes an integral part of attracting popularity. Post a few more product posters inside the store to create a pleasant atmosphere, and write welcome words to put customers in a good mood. The author once saw a wonton restaurant in Shanghai. On the bright glass window were written a few big words: Wonton is the universal food in the world. It feels very friendly and thought-provoking.

Improve the plaque design.

The author believes that a complete plaque design should include: store name, attributes, business category range, door number location, contact number, and advertising slogans to reflect business philosophy and style. Of course, the size of the characters can be adjusted appropriately according to design needs.

Appropriately increase store links to expand customer experience. For example, the store motto of a bamboo shop is: "A modest mind will make a difference, and a strong spirit will reveal a genius?", which contains a profound philosophy of life; the front door of a restaurant reads: "Come in early and come in late, come in early and late, eat more and eat less" How much to eat?, very interesting.

There are often banners, signboards and other promotional slogans to enhance the atmosphere.

Frequently carry out some promotional activities to attract new customers. For example, holiday discounts, price reductions, daily specials, and gifts during festivals such as Valentine's Day and Children's Day;

Improve and strengthen services. In addition to those located in downtown areas, the service targets of some stores are obviously regional, that is, they have a radiation radius. They should focus on improving services, strengthening relationships with the local community and surrounding units, and attracting repeat customers. A promotional tool.

In short, in the operation process of small stores, it is of great benefit to their own development to highlight the integrity, emotion, extensiveness and contemporary nature of publicity and promotion. ;