Propaganda slogan of Taiwan, Hong Kong and Macao

"Dancing Beijing" is an Olympic milestone. It is a classic China chapter in the Olympic epic, which engraves the spirit of the Chinese nation, writes the meaning of ancient civilization and casts the character of Chinese descendants. It is concise and profound, showing the evolution and development of a city; It is dignified and romantic, reflecting the thoughts and feelings of a nation. On the way to "Beijing 2008 Olympic Games", people will meet in Beijing, get together in China and get to know others here.

Mascot.

Fuwa are five lovely close friends, whose shapes are integrated with the images of fish, giant panda, Olympic flame, Tibetan antelope and Shayan kite. Every doll has a catchy name: Beibei, Jingjing, Huanhuan, Yingying and Nini. In China, renaming is a traditional cultural way to show care for children. When you connect the names of five dolls, you will read Beijing's friendly invitation to the world "Welcome to Beijing". Fuwa represents the dreams and aspirations of the people of China!

target

Objective: To hold a distinctive and high-level Olympic Games.

Features: China style, humanistic style, times style and public participation.

"Chinese style"

It is necessary to fully display the 5,000-year-old history and splendid culture of the Chinese nation, embody the rich charm of China, and make the 2008 Olympic Games the best window for people all over the world to fully understand and experience the history, culture, people and natural scenery of China.

"humanistic style"

It is necessary to highlight the concept of humanistic Olympics, show the Olympic spirit, encourage people to cultivate their sentiments, realize the harmonious development of people's body and mind, show colorful and multicultural cultures, and show the fine traditions of Chinese children's harmony and beauty.

"the style of the times"

It is necessary to express the spirit of the people of contemporary China to strive for self-improvement and strength. Chinese sons and daughters are enterprising and full of energy. Like people all over the world, they all have a strong desire to pursue peace, friendship and progress.

"public participation"

It is necessary to show that the 654.38 billion China people, who account for one fifth of the world's population, and the vast number of Hong Kong, Macao and Taiwan compatriots and overseas Chinese actively participate in the Olympic Movement. Beijing Olympic Games is not only an Olympic Games held in the most populous country in the world, but also an Olympic Games with the most extensive participation of the people.

The high level is manifested in eight aspects:

First of all, there must be high-level sports facilities and competition organizations.

The second is to have a high-level opening ceremony and cultural activities.

Third, there must be high-level media services and good public opinion evaluation.

Fourth, there must be a high level of safety work.

Fifth, there must be a high-level volunteer team and service.

Sixth, there must be a high level of transportation organization and living services.

Seventh, we must have a high-level image of urban civilization.

Eighth, athletes from all countries have achieved excellent results.

idea

Three concepts: green Olympics, high-tech Olympics and people's Olympics.

Green Olympics-

Hold the Olympic Games with the concept of sustainable development that protects the environment, resources and ecological balance, carry out extensive publicity and education activities on environmental protection, promote the construction of environmental protection infrastructure and the improvement of ecological environment in Beijing and China, and advocate a green and healthy lifestyle and consumption pattern.

Hi-tech Olympics-

Closely combine the latest progress of science and technology at home and abroad, integrate the achievements of national scientific and technological innovation, and hold a high-tech sports event; Improve Beijing's scientific and technological innovation ability, promote the industrialization of high-tech achievements and their wide application in people's lives, and make the Beijing Olympic Games a window to display new technological achievements and innovation strength.

People's Olympics-

Spread the modern Olympic concept, show the splendid culture of the Chinese nation, show the style of Beijing's historical and cultural city and the good spirit of its citizens, promote cultural exchanges between China and foreign countries, and deepen the understanding and friendship between people of all countries; Promote the harmonious development of man and nature, individual and society, and human spirit and body; Highlight the idea of "people-oriented", take athletes as the center, provide quality services, and strive to build a natural and humanistic environment that will satisfy Olympic participants.

slogan

1. The slogan of Beijing's bid for the 2008 Olympic Games is: New Beijing, Great Olympics.

The theme slogan of the 2008 Beijing Olympic Games is "One World, One Dream"

The concept of the 2008 Beijing Olympic Games is "high-tech Olympics, green Olympics and people's Olympics".

Is the emblem of the 2008 Beijing Olympic Games "Chinese Seal"? Dancing Beijing "

The mascot of the 2008 Beijing Olympic Games is "Fuwa"

5. The torch of the 2008 Beijing Olympic Games "Xiangyun"

The slogan of the 2008 Beijing Olympic Games is "Welcome the Olympic Games, innovate the style and attach importance to civilization"

Hope to adopt