It is prohibited to exaggerate the efficacy at will. Which efficacy cannot appear in toothpaste advertisements?

To deal with this problem, you first need to understand what toothpaste consists of and what its functions and functions are. Toothpaste usually consists of abrasives, surfactants, thickeners, preservatives, pigments and flavors. Toothpaste can rub the gums and remove plaque, clean the mouth, clean and polish the tooth surface, and freshen the mouth.

For the main problem, we can learn from the famous Sensodyne toothpaste advertising incident. Among the various functions promoted in the advertisement, it does not inhibit dental plaque, reduce gum-related problems, remove stains and whiten. , anti-tartar, reduce bad breath and other effects, so that the industrial and commercial department ordered him to stop his illegal activities and was fined more than 40,000 yuan. The newly revised "Effective Toothpaste" clearly states that the effective toothpaste produced by the enterprise must be marked with QB/T2966-2014 to distinguish it from the ordinary toothpaste marked with GB8372. To obtain QB/T2966-2014 standard support, you must obtain an "efficacy clinical trial report" issued by the School of Stomatology and the Institute of Stomatology. When visiting supermarkets, we found that many toothpastes such as Sensodyne and Lengsuanling have indeed obtained the support of this standard, while many toothpastes such as Crest have not yet obtained the support of this effective toothpaste promotion standard. So this problem is still prevalent in many toothpaste advertisements.

In the newly promulgated "Cosmetic Supervision and Administration Regulations", toothpaste is classified as a general cosmetic. The so-called whitening effect of some toothpastes cannot appear in the promotional content, and toothpaste is allowed to promote the prevention of dental caries and the inhibition of dental plaque. , anti-tooth sensitivity, alleviating gum problems and other effects.

In general, any promotional content of toothpaste must comply with the national revised "Effective Toothpaste" standard and the "Cosmetics Supervision and Administration Regulations". To obtain the efficacy promotion rights you want, you must Let the School of Stomatology and the Institute of Oral Medicine test the toothpaste, obtain an "efficacy clinical trial report", and obtain standard approval, and the whitening effect promoted by some toothpastes cannot appear.