Simulate the development process of the fair.

The first and second international business school model competition in the enlightenment stage-1999&; In 2000

1999, inspired by the Canton Fair, the student cadres of the Marketing Department of the School of Business Administration launched a "simulation fair" activity in order to let more students know about the Canton Fair and let some students who failed to participate in the internship of the Canton Fair realize their wishes. Although this activity around the word "virtual" is students' own innovation and exploration, it has had great repercussions among teachers and students, attracting many students to form simulation companies to play the role of merchants and buyers. This activity was well received by teachers and students, and it also inspired the later student cadres to constantly improve and perfect.

Under the guidance of predecessors, the second simulated university competition made a more active exploration. On the original basis, an event was created in the form of case analysis+enterprise planning+translation+English display. With the concern of college leaders and teachers, the model association exchange has expanded from the activities of a department to the academic activities of grade 99, which has been positively responded by most students.

The first and second simulation fairs of the International Business School in the exploratory stage-2001&; In 2002

In 200 1 year, the international business school was established, and the school decided to position the "simulation trade fair" as the brand academic activity of the school of management, and successfully held the first simulation trade fair of the school of management from 200 1 year to1year. From the first-year student activities of the School of Business Administration to the academic activities of the School of Management, the mock fair has achieved a fundamental leap. Since then, a mock trade fair has been held for the whole school, and the model of "tender writing+English presentation+mock trade" has basically taken shape.

On June 5438+ 10, 2002, the second "Simulation Fair" of School of Management was launched, which was highly valued by the school and further enriched the academic connotation of the activity. At this stage, the activities have made great breakthroughs in organizational planning, judges' level, academic connotation, students' participation and professional knowledge practice, and have been gradually improved, which has also had a great impact on the whole school.

The Third International Business School Simulation Fair in the Improvement Stage ——2003

The third "Simulated Fair" focuses on deeper exploration from the academic level, aiming at enhancing its "professionalism, comprehensiveness, sociality and standardization" and providing students with a broader stage of "knowledge application, team communication, interpersonal communication and teaching feedback". In addition, the third simulation fair specially produced a special web page to better and more widely publicize the model exchange, and on the other hand, to make the operation of the model exchange more transparent.

The third simulation market is open to the whole school, and the proportion of participants and the number of teams are not limited. Students from Sun Yat-sen University, South China University of Technology, Jinan University, Guangdong Business School and other universities were also invited to participate in the mock fair, making it more influential. In addition, the third simulation fair attracted the attention of Southern Metropolis Daily, Guangzhou Daily and other universities, and became the highlight of student activities in Guangzhou universities, which expanded the influence of Guangwai in education and society and improved its reputation!

The 4th International Business School Simulation Fair in Perfect Stage ——2004

On the basis of retaining the original main links, the fourth mock fair carried out bold reform and innovation, adding several links to make the whole fair more real and substantial.

First of all, an exchange meeting was held, which provided the team with an opportunity to communicate with the last team or mobile merchants, so that they had a clearer understanding of the whole process and matters needing attention of the simulation market.

Secondly, the bidding link of booths was added, and the way of drawing lots to determine the order of booths was changed. The whole process was completely auctioned, and the highest bidder got the ideal booth.

The third is to increase the on-site promotion link and use the promotion stage to let the participating teams fully display the products, thus expanding the influence and popularity of the products and making the whole on-site trading link more attractive.

The 5th and 6th International Business School Simulation Fair-2006 &; In 2007

The fifth simulation fair was held in the south campus of the university for the first time, and the participation was greatly broadened. With the help of the unique advantages of "integrating resources and sharing information" in the university town, this paper puts forward the slogan of "making the simulation fair the Canton Fair in the university town".

The Sixth Simulated Fair is of epoch-making significance. Without the restriction of the school, the participating teams can form teams across schools, form multi-school alliances and gather talents, giving full play to the unique advantages of * * * sharing and organic integration of resources in the university town, and further expanding the influence of the mock fair. In addition, on the basis of inheriting most of the contents and forms of the last simulation fair, the sixth simulation fair added a blog bidding link to make the simulation fair more in line with the requirements of the times.

The 7th International Business School Simulation Fair in the Development Stage ——2009

On the premise of inheriting the previous highlights, the 7th Model Expo made more scientific adjustments to the competition links, such as adding product display links to the stage display and integrating the on-site trading links into the free advertising platform. In the model association exchange, students sincerely communicate and learn with an open mind, enriching their knowledge and broadening their horizons. The model association exchange has become a grand exchange event in the university town.

The 8th International Business School Simulation Fair in the Innovation Stage ——20 10

The 8th Simulated Fair will further improve the quality of activities and provide a broader and more professional platform for college students. Adhering to the concept of making the simulation fair closer to the Canton Fair and reality, and focusing on improving students' practical ability of "major+English", the eighth simulation fair includes the following four highlights:

1. Revise the content requirements and grading standards of the tender-revise the content of the tender to move closer to specialization, and strive to strengthen students' comprehensive ability of "major+English", so that students can think and deal with problems more professionally and have a more comprehensive and macroscopic understanding of enterprises, markets and society.

2. Add the "Most Visionary Merchant Award"-The simulation fair focuses on improving the ability of the participating teams, at the same time, it is committed to improving the ability of mobile merchants, that is, buyers can identify goods, urge them to purchase rationally, and achieve "win-win", further making the whole activity atmosphere closer to reality.

3. Add "Best Advertising Award"-comprehensively inspect the professional knowledge application ability of exhibitors, enrich the content of stage and trading site, improve audio-visual effect and enhance the authenticity of model communication.

4. Launching the "Internship Plan" ceremoniously-The 8th Simulated Fair provided internship opportunities for the winners of competitions from many famous companies, so that the participating students could take part in the competition enthusiastically, and strived to make the winning teams better use their professional knowledge, accumulate social work experience and realize the organic combination of theory and practice.

The 9th International Business School Simulation Fair in Deep Extension Stage -20 1 1 year

The 9th Moot Fair is determined to reform and strive to improve students' practical ability of "major+English". The 9th Simulated Fair highlighted the following four innovations:

1. The business plan of the mock fair will focus on the feasibility of the business plan and its financing plan. The content of the business plan focuses on the products exhibited by the company, so that angel investors can fully understand the enterprise and products.

2. The stage performance adopts the mode of angel investment, and the team introduces its business plans and products to angel investors in the form of introduction and defense, in order to win the investment funds of angel investors.

3. The role of the purchasing team of each exhibitor and the concept of inventory are added to the on-site transaction, which increases the competitiveness and authenticity.

4. Award-winning index reform: net profit of exhibitors = sales of team goods+sales revenue of purchased goods-booth cost-commodity cost-other related expenses. In the competition, the return on investment will be used as an indicator to determine the outcome of exhibitors, and the return on investment = net profit/angel investment funds.

Maturity of the 10th International Business School Simulation Fair -20 12

Ten years of spring and autumn, handed down from generation to generation, the 10th Simulated Fair has matured day by day, giving full play to its advantageous projects and constantly enriching its activities, with the following four highlights:

1. The link of "online shop design" was added, requiring the entrepreneurial team to design a foreign trade online shop to fully display enterprises and products and highlight corporate culture and product characteristics.

2. The concepts of "investor's profit percentage" and "amount of special financing funds" have been added to the on-site transaction.

3. Return to the pure "exhibitor-merchant" goods trade, and evaluate the results of the on-site trading competition with three indicators: on-site trading profit, special financing return rate and on-site trading profit rate; Set up guest merchants played by alumni, and change the business group mode to "4 members+1 translator".

4. Competition award-winning standard reform: adopt the "ranking scoring system" to test the comprehensive strength of each player and determine the final appraisal result.