Who knows what cases of poor people becoming rich in the world!

Huang Guangyu was born on May 9, 1969. When I was a child, the Huang family was poor.

in 1986, at the age of 17, Huang Guangyu followed his brother Huang Junqin, carrying the 4, yuan saved in Inner Mongolia, and then borrowed 3, yuan with loans, and set up a 1-square-meter facade named "Gome" at No.42, zhushikou East Street, Qianmen, Beijing. There, the Huang brothers sold clothes first and then imported electrical appliances.

Huang Guangyu

On January 1, 1987, the signboard of Gome Electrical Appliances Store was officially put up. Although there is no shortage of goods to sell, the Huang brothers still decided to take the business strategy of "insisting on retail, making small profits but quick turnover". At that time, under the background of the seller's market, many merchants were adopting the business mode of "raising the price to make big profits". In 1991, Huang Guangyu first thought of using the Beijing Evening News to put up the slogan "Buy electrical appliances and go to Gome" and publish the price of electrical appliances every week. At that time, the state-owned stores' understanding of advertising was still at the level of "advertising is only needed for goods that can't be sold". Even though some people later wanted to learn Gome's advertising strategy, Huang Guangyu had already bought a newspaper slot at a low price every time in 8 yuan. A small amount of advertising investment has attracted a large number of customers for Gome, and the business of electrical appliances stores is "extremely hot" and "all the stocks are sold out". Attendance (15) By 1993, Gome chain stores had grown to five or six, and the small facade had become a large electrical mall;

In 1995, Gome's shopping malls changed from one to ten. In 1999, Gome went from Beijing to the whole country, and after that, it grew rapidly to open 33 stores in 88 cities across the country.

through the above leap-forward development, Gome has successfully created a chain-like business model in China. Under the leadership of Huang Guangyu, Gome's home appliance retail chain stores with distinctive characteristics have developed step by step.