Spring Festival-themed promotion plan

In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to formulate an excellent activity plan in advance. An activity plan is a written plan that clarifies the time, location, purpose, expected results, budget, and activity methods of the activity. So have you learned about the activity plan? The following is a promotional activity plan with the Spring Festival theme that I compiled. It is for reference only. I hope it can help everyone. Promotional activity plan 1 with the theme of the Spring Festival

1. Activity background

The Spring Festival is the most solemn and distinctive traditional festival in China. On this day, people reunite with their families and have fun together. *Congratulate the New Year, welcome the new year, receive blessings, and pray for a good harvest. It is also on this day that people visit relatives and friends and exchange courtesy with each other! Our Spring Festival promotions started lively in such a strong festive atmosphere. The theme of this promotion is - "Gifts for the New Year, good luck comes to the head". When the amount is exceeded, you will receive a New Year's red packet (enclosed) Special coupons), in addition to the special coupons that can continue to attract customers to come and spend again, we also launched a × The shape is charming, naive and full of cuteness! The atmosphere at the event was festive and lively, which not only highlighted the rich traditional cultural characteristics of the Spring Festival, but also expressed Paile’s best wishes for customers in the new year!

2. Promotional goals

1. Sales during the festival have increased significantly compared with the same period last year;

2. Create a happy holiday atmosphere in the store;

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3. Comprehensively enhance the brand image of Paile.

3. Activity theme

New Year gifts and good luck

4. Activity content

Activity details:

1. Anyone who purchases the New Year “×× package” will get a “Baby Tiger” cartoon toy (already included in the package);

2. Enjoy New Year delicacies at a low price!

Any one-time cash consumption of RMB × Enjoy a variety of delicious food! The quantity is limited, while supplies last!

3. The contents of the special coupons (each discount has two coupons, maximum 12):

(1) Front: Crispy chicken drumstick burger is only 4 yuan

Buy any burger at regular price and get a free cup of grapefruit tea

Buy any set meal +1 yuan and get a portion of the most popular chicken popcorn

Buy any set meal +2 Get 1 pair of spicy chicken wings for Yuan

Purchase any set meal and get 2 skewers for NT$2

Purchase any set meal and get 1 portion of golden butterfly shrimp for NT$3

(2) Reverse side: Terms of use

4. The details of the use of the special coupons are:

(1) This card can only be used in our store, and each card can only be used once. ;

(2) Please present this card before ordering, this card cannot be exchanged for cash;

(3) This card is valid from now until February 28, 20xx;

(4) Subject to the permission of Chinese law, Pyro Burger reserves the right of final interpretation of this event!

Activity time: from now on to February 28th

Participating products: full line of products; Spring Festival-themed promotional activity plan 2

1. Spring Festival promotions are nothing more than price reductions, bundling, gifts, exchanges, etc.

You can approach consumers step by step through a variety of information communication methods to achieve sales targets:

1. Media communication. This is a traditional way of transmitting information and communicating with consumers, using radio, television, newspapers and other media that can influence the consumption behavior of target consumer groups to introduce activities and group buying content. The choice of media, the frequency of placement and the theme of each placement should be determined according to the specific requirements of the event. The purpose is to guide consumers to pay attention to this promotional event, which is the first step to promote consumption.

2. Sales are vivid. Vividly arrange the shelves, stacking displays, pop layouts, and environmental atmosphere in the store to remind consumers of information about promotional activities.

In the process of sales vividness, attention must be paid to highlighting the theme and making it clear at a glance. Generally, the display should be in place 3 days to 1 day before the event. This communication method not only deepens the atmosphere of the Spring Festival, but also can get closer to the people.

3. Personnel promotion. This is the most direct way to communicate with consumers. Set up event redemption points or direct sales inside and outside the store, and through direct communication between promoters and consumers, promotional information is conveyed to consumers face-to-face, prompting consumers to make purchases.

2. Use different communication methods for different consumer psychological stages

Each of the above communication methods has its own different characteristics, and different communication methods should be chosen according to different consumer psychological stages. , but this connection requires flexibility and the following characteristics should be paid attention to:

1. It belongs to the attention, interest, association, and desire stages: mainly using media, market impact, etc. to guide consumers to terminal.

2. It belongs to the stage of desire, comparison, conviction, and decision: mainly using vivid and personal selling methods to encourage consumers to quickly form purchasing decisions.

During the Spring Festival, nearly 50% of consumers entered the store just to buy other products or because they had to buy such products without receiving any promotional information. Therefore, , vividness and personal selling are crucial.

3. High-profit products during the Spring Festival should be displayed in the form of Duotou. The Duotou should have strong impact and momentum. Pay attention to the shape of the Duotou. You can use traditional Chinese festive images. to design.

3. Do a good job in display work in shopping malls and supermarkets

Display includes all display points in the store, such as shelves, counters, piles, special shapes, freezers, etc. The conventional display standards for these display points include light at the top, heavy at the bottom, first in, first out, ratio of various brand products, and color matching. In addition, during the event, the following main principles should also be paid attention to when displaying:

1. The principle of consistency means that all display points during the promotion period express the information of this promotion and should not contain other non-promotion information or outdated information.

2. The principle of highlighting the key points refers to focusing on the core brand and packaging of this promotion. It can be reflected by centralized display, increasing the proportion of display, setting up special display positions, etc. Promotional activity plan 3 with the theme of the Spring Festival

1. Activity background

The Spring Festival is the most grand of our country’s traditional festivals, from the 23rd of the twelfth lunar month to the 15th of the first lunar month. It’s called the New Year. Before New Year's Eve, everyone is busy celebrating the New Year; from the first to the fifth day of the lunar month, everyone is busy visiting relatives and gathering with friends. Because of the traditional concept of celebrating the Reunion New Year at home, we rarely stay out. This is the main reason why the hotel's customer occupancy rate is not high. So, how can you sell hotel rooms to them?

We recommend organizing a family-style entertainment activity - "Family Pairing". Everyone has been busy for a year, and when they finally have a few free days, they want to get together with friends. We organize family-to-family activities and send invitations to families to stimulate consumption through leisure and entertainment.

2. Purpose of the event

In order to let people have a special New Year, organize a family entertainment event and invite people from all walks of life and families to participate, thereby increasing the occupancy rate of hotel rooms , and operating income from other items.

3. Event introduction

1. Event media introduction:

The invitations sent out for this event are in the form of postal prize-winning New Year's cards. It is recommended to use ordinary greeting cards. The main card is designed with the image of the hotel and the subscription promotion for the New Year's Eve dinner; the attached card is the invitation letter and tickets for the "Family Party".

2. Introduction to the activity content:

Activity theme: Family confrontation

Activity time: February 14, 20xx - February 21, 20xx

Event opening time: February 14, 20xx

Start time: 19:30

End time: 9:30

Activity content: Answering questions, guessing puzzles and some challenging activities, with different difficulties and groups according to the age of the children.

Activity requirements:

(1) Must participate as a family, in groups of 3.

(2) Group the children according to their age

(3) Children must be no more than 15 years old

Activity rules:

( 1) How many upgrades are required to pass the level. The one with the most passes wins and proceeds to the next project. Fewer ones are eliminated.

(2) Those who stay and dine during the event and spend more than 800 yuan will receive luxurious red envelopes.

3. Significance of the activity:

(1) Invite high-end consumer groups to gather in XX to participate in the "Family Pairing", and invite their families to participate in an entertaining way, Yes

(2) Gather popularity. The event is held during the Spring Festival. The participants of this event are all high-consumption groups. Their participation can not only increase the hotel’s traffic during the Spring Festival, but also increase Operating income from other projects.

(3) Use this event to increase the occupancy rate of hotel rooms.

(4) Through the "Family Pairing" activities, let more people know about XX's services, thereby establishing a reputation in society. Promotional activity plan 4 with the theme of the Spring Festival

Activity theme:

Happy shopping to celebrate the New Year, and family together to celebrate the prosperous financial year

Activity purpose:

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Stabilize old customers, develop new customers, guide consumers, and increase sales during the holidays

Event time:

January 27, xx - January xx 31st

Activity 1: Welcome the New Year, greet the New Year, and send Spring Festival couplets

Activity time:

January 27, xx

Activity content:

Customers who shop in this supermarket can receive a desk calendar for the year xx at the designated location in the store. Limited to 50 people, while supplies last.

Operation method:

1. The designated collection area at the cashier desk will be designated by a dedicated person;

2. After the event, the branch will After the distribution details of the Spring Festival couplets are unified, indicate the branch number and return it to the marketing department.

Activity 2: New Year's blessing gifts will be delivered

Activity time:

January 27, xx - January 31, xx

Activity content:

Anyone who makes a one-time purchase of 88 yuan or more in this supermarket can receive a New Year red envelope at the designated location with a single cashier slip. The amount of shopping cannot be accumulated. Customers can get corresponding New Year benefits in this supermarket based on the corresponding preferential terms in the red envelope.

How to operate:

1. The card must be stamped with a special seal for each venue;

2. After the card is redeemed for goods, it must be marked as exchanged and recycled;

2. New Year’s Card Design and Production (Marketing Department) event store will be collected from the Marketing Department on December 24;

3. Red Badge Production (Marketing Department) event store will be collected on December 24 Collect it at the Marketing Department;

4. Submit the redemption product details and cards to the Marketing Department on January 12 after the event redemption time expires;

5. Count the red stamps at each venue every day The total number of levels.

Activity 3: Celebrate New Year’s Day and celebrate the New Year with big gifts

Activity time:

December 31, xx to January 18, xx

Anyone who purchases "xx, xx" series paper cashier slips at the xx supermarket activity store for an amount of 20 yuan or more can receive a xx couple wallet face worth 2.8 yuan with the cashier receipt. 1 piece, get 2 pieces when you spend 40 yuan, and you can get up to 2 pieces with a single cashier slip

Operation method:

The gifts are directly sent to the distribution center material warehouse, which will be distributed uniformly. Send them to the relevant event stores and record the quantity and weight of the gifts sent

1. After the event, the cashier receipts will be compiled and returned to the marketing department on January 20, with a detailed list of exchange gifts;

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2. The marketing department organizes the cashier receipt details and distributes them to the material warehouse. The material warehouse collects the unfinished gifts from the branch site according to the detailed list and returns them to the supplier; the branch site shall bear the loss amount if there is any shortage;

3. For some exchanged products, the cashier receipt provided by the marketing department will be reported to the merchant for redemption;

Activity 4: xx and xx photo studios are happily reunited, and hundreds of families are happy to congratulate them. New Year

Event time: January 1, xx

Event content: During the event period, any one-time purchase amount reaching a certain standard in this supermarket will be eligible with a single cashier slip.

Free makeup, styling, clothing, and artistic photos for one-time purchases of 58 yuan or more. Get an artistic photo for free

Free makeup, styling, clothing, and artistic photo for a one-time purchase of 88 yuan or more. Get two free artistic photos

Free makeup, styling, clothing, and artistic photos for one-time purchases of 128 yuan or more. Get four free artistic photos

One-time purchase of 218 yuan or more, free family photos, limited to 3 people, get two free

How to operate:

1. xx The supermarket promotes the event content on special posters and promotes the special services of xx Photo Studio.

2. xx Photo Studio provides discount support and photo support.

3. Based on the principle of mutual benefit, both parties will bear all losses of the other party if either party fails to meet the requirements in the plan.

4. The cashier slips of customers who meet the amount will be stamped with the venue stamp and attached with the xx photo studio brochure. With this certificate, customers can enjoy discounts at xx photo studio.

5. Customers can enjoy the discount until January 20, XX

7. When collecting money, the cashier checks whether the customer meets its conditions, and then stamps the cashier slip Chapter and send out brochures.