Slogan of strategic upgrading

On 200211216, BMW held the 2022 "Online Annual Meeting to Welcome the Spring Festival", which described the China strategic upgrade of the enterprise with the perceptual theme of "Home in China": keeping the enterprise strategy in harmony with China's development goals, adhering to the principle of "giving priority to China", giving priority to the needs of China market in new product development, and constantly strengthening cooperation with it. Looking forward to 2025, BMW Group will accelerate electrification, digitalization and sustainable development in China, keeping pace with China.

Dr. Peter, global financial director of BMW Group, said: "Every time I come to this great country, I feel at home, because it is full of vitality and has countless family-like partners. We believe that the trend of China will lead the world. With an ideal environment and excellent partners to promote transformation, BMW Group will firmly walk with China. " He also announced: "In 2022, BMW Group will welcome the opening of three new or upgraded factories in Shenyang and Zhangjiagang, and put into production the second BMW pure electric vehicle-pure electric 3 Series in Shenyang, further enhancing China's position as one of the three new energy vehicle production bases of BMW Group in the world."

The strategic upgrade of BMW Group in China can be described by a series of "simple" figures: "1" refers to the principle of "China first"; "2" means that both BMW and MINI brands should take root in China; "3" refers to the firm transformation along the three directions of electrification, digitalization and sustainability; "4" is four R&D and digital bases in Beijing, Shanghai, Shenyang and Nanjing; "5" refers to five pure BMW electric vehicles that will be presented to customers in China in 2022; "2025" represents a "new generation" car that will arrive in 2025; "200 million" and "1.5" respectively represent the BMW Group's carbon emission reduction target by 2030 and its commitment to the Paris Agreement 1.5 degree temperature control target.

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"Home in China": BMW implements the strategy of "China first" to accelerate the electrification process.

"China Priority" means having enough independence while maintaining strategic coordination with the world, so as to quickly respond to market changes, especially in the product concept stage, and fully consider the expectations of China customers. BMW's success in the field of fuel vehicles has verified this concept, and will continue to deepen the "China Priority" strategy in the process of electrification.

1. Accelerate the pace of electrification in China: In 20021year, the sales volume of BMW iX3 is expected to reach 20,000 vehicles in the first complete sales year. In 2022, BMW brand will present five pure electric vehicles to users in China, including innovative BMW iX, innovative BMW i4 and pure electric BMW 3 Series produced in Shenyang. In addition, a pure electric flagship model will also be unveiled next year. By the end of 2023, BMW Group will provide about 13 pure electric products in China market.

At the same time, we will strengthen the cooperative partnership with domestic excellent battery enterprises, energy enterprises and high-tech enterprises, develop the upstream and downstream industrial chain of green electric travel, and enhance our comprehensive strength in R&D, production and service of electric vehicles. 20 17 joint venture BMW Brilliance takes the lead in establishing a power battery center among high-end automobile brands, and the second phase of the project will be completed in 2020. So far, it has produced more than 654.38+million power batteries. By the end of 20021,360,000 public charging piles will be connected to BMW.

In addition, we will continue to upgrade the national sales and service network. More than 500 of BMW's about 600 dealer outlets across the country have completed BMW I business certification. In 2022, BMW will join hands with dealers to pilot the "BMW I Experience Store" in the city center, echoing the growing demand of China consumers for new energy and new experiences.

2025 will be an important node of BMW's strategic transformation. By then, BMW Group will release a "new generation" model, adopting a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and a brand-new sustainable concept throughout the vehicle life cycle. In the development of the "new generation", the specific needs of the China market will still be put in the first place. By 2025, one quarter of BMW Group's sales in China market will be pure electric vehicles.

"Home in China": BMW has joined the innovation tide in China and joined hands with China partners to promote digital innovation.

The digital innovation of BMW Group in China covers all related fields such as R&D, production, vehicle intelligence and digital services. BMW Group has established the largest R&D and digitization system in China, with a team of more than 65,438+0,650 people, including about 600 software developers.

The earliest Beijing R&D center was mainly responsible for vehicle engineering, testing and certification. Shanghai R&D Center focuses on digital products, software development and links with local digital ecosystems and innovation circles. Shanghai also has the DesignWorks design team of BMW Group to carefully observe the aesthetics and needs of the younger generation of customers. Shenyang R&D Center focuses on the development of local electric vehicles and domestic models after mass production.

In terms of digital development, in 20 19, BMW established Yue Ling Digital Company in Beijing, focusing on creating a seamless digital journey for customers. At present, my BMW App, jointly developed by Yue Ling and BMW R&D Department, has attracted 3.4 million registered users, among which monthly users exceed 1.4 million. At the same time, in order to open up the online and offline user experience, BMW is promoting the "BMW Network Leadership Program" to about 600 dealers across the country, and optimizing the brand experience of customers through software and hardware upgrades and digital transformation. At present, more than one-third of dealers have completed this upgrade.

In 20021year, BMW's innovative layout was extended to Nanjing. First of all, BMW Chengmai Information Technology Co., Ltd. was established as a joint venture, and the in-vehicle software development was deeply cultivated by using the local software strength in China; At the same time, BMW set up Yue Ling Nanjing Branch in Nanjing to provide agile and efficient IT R&D and technical solutions for the production and service of BMW's enterprises in China. In addition, BMW Group also actively explores cooperation with China Science and Technology Company, and has signed contracts with more than 80 China enterprises focusing on digital content of in-vehicle machines.

In the field of production, the digital factory of BMW Brilliance is a model of the application of "Industry 4.0" technology. Next-generation production technologies such as big data and artificial intelligence are widely used, and it is the first in the world to achieve full coverage of 5G networks.

"Home in China": BMW firmly supports the sustainable development of China's economy, society and environment.

As a model of a win-win situation between BMW Group and China's economy, BMW Brilliance Shenyang production base has invested more than 73 billion RMB since 20 10. BMW Brilliance/KLOC-has been the largest taxpayer in Shenyang for 0/5 years, paying 38 billion yuan in 2020 alone. On the other hand, BMW Group has about 600 dealers and more than 460 parts suppliers in China. In 2020, BMW Brilliance alone purchased more than 33 billion yuan from local suppliers in Shenyang, which effectively promoted the development of local economy.

Sustainable development is the cornerstone of BMW Group's corporate strategy, and it is also another direction of coordinated development between BMW and China. BMW Group firmly supports the temperature control target of 1.5 degrees proposed in the Paris Agreement, and proposes that by 2030, the average carbon emission of bicycles will be reduced by 40% compared with 20 19 years, and the carbon emission will be reduced by 200 million tons. BMW Group regards electrification as an important way to achieve carbon neutrality. But BMW Group's sustainable strategy goes far beyond electric vehicles. In fact, BMW Group pays attention to carbon emission reduction in the whole life cycle of automobiles-from supply chain, production, use to recycling.

For example, BMW Brilliance was awarded the "Best Practice Award for Sustainable Development Enterprises in 2020" by the China Network of the United Nations Global Compact for its achievements in sustainable supply chain management, and it is the only automobile enterprise among the 20 award-winning enterprises. In terms of production, brilliant