Decoration event planning plan

In order to ensure that things or work are carried out in an orderly and effective manner, we need to start the plan formulation work in advance, and the plan has the characteristics of operability and feasibility. How to write a plan to be more effective? The following are 6 decoration activity planning plans that I have collected for you. Welcome to read, I hope you will like it. Decoration Activity Planning Plan Part 1

I believe many people know about model houses. After all, when we look at houses or buy houses with real estate agents, we will go to see model houses to learn from them. But sometimes we can see related model house activities on other channels, so what is a model house activity?

The general content of the model house activity is to solicit owners to install their own houses in this company. As a model house, it is publicly displayed and visited by the company's customers within a certain period of time, which is equivalent to a model advertisement for a project.

When customers see a model house made by a decoration company in their community, they can imagine the effect of decoration on their own home. For owners, their houses are used as advertisements, and naturally there are many discounts. and benefits, let me briefly talk to you about the benefits?

1. The price of model houses is more favorable

1. When decoration companies generally do model activities, they will There are different levels of discounts.

2. In addition to price concessions, there are often gifts. To put it bluntly, it is to give the owners some "advertising fees" and at the same time increase the owners' favorability.

2. The model house is well designed

As for the design of the model house, since it is used as an "advertisement", the purpose of the decoration company is to let people who see the model house see it. Love it, feel like it. Therefore, the chief designer of the company is usually chosen to design something that is distinctive, bright, beautiful and practical, because the purpose of advertising is not only to look good, but also to have bright spots to impress people, and such a model house can be truly In a sense, it helps the later business development.

3. The construction quality of the model house is good

1. On-site supervision is stricter. The protection and cleanliness of the construction site are the first things that are seen when visiting, so the decoration company is very concerned about At the decoration site of the model house, cleanliness and finished product protection are very important.

2. The craftsmanship is more meticulous. Since it is a model room of the company, other owners’ visits are usually carried out in the model room. Therefore, the investment in all aspects should be paid more attention to, and we will try our best to send out more excellent ones. Construction personnel provide comprehensive services to owners.

3. The materials are cost-effective. Everyone knows that the decoration materials are very deep. The materials used in the model house are carefully selected by the decoration company and must be cost-effective. In order to ensure attractiveness, decoration materials and decorative objects should mostly use famous brand products, and the quality will be more reliable.

4. Professional supervision. The decoration company will send professional construction supervisors to manage and follow up the project. Regardless of quality or construction, the model rooms will enjoy priority.

4. The period for visiting model houses

Many owners who are struggling with whether to participate in model housing activities are actually very confused. They always feel a little weird when showing their own houses to others. Weird, it feels like my privacy is being peeked into. In fact, the decoration company's model house contract has a visiting period. Most of the visiting periods are set within a few months after completion. During this period, the owners will not actually move in, because everyone knows that new houses are always open. It will be open for a few months, and these times are just the right time to visit, so you don’t have to worry.

5. The last thing to note is that

For decoration companies, model house activities are not entirely marketing activities, but publicity activities with a certain cost, so model house activities There are quotas in the area, and they are not available at any time!

Those activities that do not set limits and collect customer orders in large quantities are not the same as first-class introductions. Everyone must use the fire-eye Jingjing to identify them clearly! Decoration activity planning plan 2

1. Tmall decoration

1. Store sign (clear and eye-catching)

2. Header picture advertisement ① theme "Double Eleven"

② Copy "The boss is not at home, we sell secretly"

③ Scene selection "Spring Festival travel background or Tuzki queue background to set off the madness

The effect of crazy buying”

④ Product “Walking in Flowers” ??

3 small picture ads to attract traffic

Pillow package series – multi-related SKU

High elastic anti-pressure pillow original price 79, cost 14, special price 9.9

Cotton comfortable pillow original price 208, cost 19.5, special price 29.9

Feather velvet (rainproof cloth) original price 276 Cost 23, special price 39.9 Lavender pillow original price 162, cost 27, special price 59.9

Feather velvet satin plaid original price 338, cost 29, special price 69.9

Add any pattern paint printing four-piece set = 228

4. Set up a discount event for orders over 300

20 off for a single order over 300

50 off for a single order over 500

An order of 1,000 or more will receive an instant discount of 100 and a free gift

A single order of 20xx or more will receive an instant 100 discount and a washed cushion quilt

5 Set favorites, share, and follow to be polite

After consuming products of any price in the store, bookmark this store and send us a screenshot to get an instant rebate of 5 yuan

After consuming a product of any price in the store and share it through Sina, Tencent, Renren, etc. and then take a screenshot and receive a 5 yuan instant rebate. After consuming products of any price in the store, log in to Sina, Tencent, Renren, etc. and add us, take a screenshot after following, and get an instant rebate of 5 yuan

(The 5 yuan cash will be credited to your Alipay within 7 days after confirmation by customer service) Account)

2. Tmall activities

1. All prices are 20-40% off

2. Some products are available for limited time and limited quantities (flash sale)

3. New model reservations (deposit refund for the first 200 reservations)

3. Tmall promotion

1. QQ friends will send store links and event information to them one by one They

2. Follow on Weibo: add official Weibo and forward event information

3. Go to the 19th floor and post on the forum Decoration Activity Planning Plan Part 3

Activity theme: Low-price storm, everyone is grabbing it (Dear, did you buy it?)

Activity time: November 9, 20xx - November 11, 20xx

Activity Content:

Event 1: 50% off the entire site, the ultimate carnival (November 11, 20xx)

From 10:00 on November 11, 20xx, 50% off the entire site, low price The storm is sweeping the whole city!

(Note: Be sure to involve the entire audience in order to achieve a cluster effect. )

Activity 2: Shopping with gifts and luck (November 9th - November 11th, 20xx)

Any customer who purchases at XXXX during the event, the amount of a single payment exceeds 11 Yuan, you can participate in the lucky draw.

One first prize winner will receive a brand smartphone worth 1,111 yuan

Two second prize winners will receive a XX supermarket shopping card worth 111 yuan

Third prize A vacuum insulated cup worth 60 yuan will be awarded to 6 people.

The fourth prize will be worth 30 yuan for 20 people. 20xx people will receive a gift worth 2 yuan.

(Note: The draw is an instant scratch card, and the gifts are presented in kind.)

Activity: Double the sweetness of the festival for three people (November 20xx 11th)

Free 2 lollipops for 1 yuan when you spend 11 yuan or more (2 yuan/piece, 200 copies)

2 boxes of chocolates for 11 yuan when you spend 111 yuan or more (25 Yuan/box, 40 copies)

(Limited sweets, while supplies last.)

Estimated event costs:

1. Estimated cost of lottery scratch cards 1,000 yuan, and the prize cost is 8,000 yuan, totaling 9,000 yuan.

2. Double sweet activity, the estimated cost of the activity is 1,500 yuan.

3. The cost of posters and advertising is 5,000 yuan.

The estimated overall cost of this event is 15,500 yuan.

(Note: The 7,000 yuan for the event can be shared by the merchants. The shared expenses will be negotiated and finalized with the merchants in the early stage of the event to facilitate the smooth development of the event.)

Event promotion:

1. Advertising, use newspapers to place 2 issues 3-5 days in advance.

2. Combine large-scale facade advertising with supermarket DM sheets to make it eye-catching and attract customers.

3. Use supermarket broadcasts and off-site promotions to increase publicity.

4. Use floor stickers, hanging flags and publicity signs, plus festive music to create a good event atmosphere. Decoration Activity Planning Plan Part 4

1. Activity Background:

On the occasion of the 2nd anniversary of the establishment of Heyi Decoration Company, in order to thank all sectors of society and consumers for their support of the company in the past two years With support and love, we will hold the 20xx Home Decoration Ceremony here, so the event location is the August Building Pedestrian Street.

August Tower is located in the center of August Tower Pedestrian Street. There are well-known domestic and foreign shopping malls such as Xinyijia and Gome. With the "increasing rise of August Tower Pedestrian Street", it will become the most active commercial development in Jishou City. and areas for leisure, entertainment and shopping.

At present, the first phase of the August Building has been handed over one after another from the 2nd of this month, and a small number of owners have also begun renovations. On average, 4 units are handed over every day, and it is expected that the first phase of houses will be handed over in May.

2. Activity ideas:

On the occasion of the second anniversary of the establishment of Jieheyi Decoration Company, we would like to thank new and old customers and hold on-site promotional activities. On March 2, XX, the first phase of the August Building will begin to be handed over, and the owners will get the houses one after another. At that time, there will be a climax of home improvement consumption. Taking this opportunity, Heyi Decoration Company will arrange an on-site exhibition in the first phase of the August Building in March and April when the property is handed over to provide owners with free consultation on home decoration, display and promotion of home decoration materials and other activities. The company will communicate face-to-face with the owners to achieve sales Purpose.

The entire event will be divided into three parts: "Excellent Model House Viewing Express", "Decoration Consultation Event" and "Super Discount Discounts".

3. Purpose of the activity:

1. Increase the company’s visibility and reputation, and expand the company’s influence in the industry;

2. As a Heyi company The celebration of the second anniversary of the establishment not only promotes home decoration knowledge to consumers; on the other hand, it expresses gratitude to old customers for their love for Heyi through super preferential rewards, enhances Heyi's reputation and forms new interpersonal communication to increase on-site customer flow. .

3. Collect customer information through activities and expand the company’s customer base;

4. Create direct economic benefits for the company through activities.

4. Activity content:

Activity theme: "XX Home Decoration Ceremony - 'Heyi' Second Anniversary Celebration"

Activity slogan: Careful, attentive, Intimate, zero-distance service

Event time: April 19th - May 19th, XX

Event location: August Building Pedestrian Street Plaza

Participants : All citizens

Specific content:

1. Decoration consultation event

(1) Creativity: Introduce common sense and analyze home decoration, so that consumers can understand consumption and feel at ease Entrust!

(2) Content and purpose:

①Use professional knowledge and popular language to explain home decoration and introduce home decoration common sense, so that consumers can understand how to better decorate their houses.

②Analyze the essential differences (such as post-service and quality) between formal and brand decoration companies in the current decoration industry and small businesses and decoration "guerrillas".

③Introduce several decoration models and charging standards of Heyi Decoration Company, so that owners can understand where the money is spent, and make consumers feel more at ease, assured and comfortable.

④Reveal the dark side of the current decoration and building materials industry, remind consumers to pay attention, and at the same time show how Heyi Decoration Company does it, increase consumers' trust in the company, and facilitate consumers' final signing. !

(3) Activity site:

① Work display: The works are placed on both sides of the owner’s seat and displayed in a fan-like manner. The work has design renderings and actual pictures for comparison, indicating the design description and the owner's basic situation, the room type and decoration investment, and the overall price description (including soft furnishings, lighting fixtures, and furniture).

② Product display: Building materials merchants set up consultation offices around the site to display their main products, with shopping guides assisting with introductions and accepting inquiries and orders from owners.

③ Distribute DMs, arrange tables and chairs, and the participating owners sit in a semi-elliptical shape, which is convenient for observation and listening to explanations (the semi-elliptical shape is also a relatively loose form, which is more conducive to acceptance and is different from face-to-face cramming) type of indoctrination).

④Computers, speakers, etc. are properly prepared to provide both audio and visual explanations.

⑤ Set up a drink self-service area to create a relaxed and pleasant communication atmosphere.

2. Super preferential rewards

(1) Creativity: People will not go without profit, and the profit-seeking mentality is the common mentality of consumers.

(2) Purpose:

①The pursuit of discounts is a common psychology of consumers. In order to adapt to the psychology of consumers, appropriate preferential measures should be carried out to attract and satisfy consumers. Make consumers more receptive.

②The discount itself also shows the importance that the merchant attaches to the owner. Everyone hopes to feel valued. This feeling is conducive to prompting consumers to identify with the merchant and be more willing to sign a contract with the merchant. .

③When the preferential activities are in progress, designers and business personnel will follow up and communicate with the owners in a timely manner to enhance the owners' awareness of this event, which will help discover potential customers.

(3) Event site:

①The event organizer announces the preferential measures and specific implementation methods for the guests.

② Designers set up desks in front of their works, provide on-site explanations next to the works, accept consultations from owners, communicate with them and register owner information for follow-up after the meeting. (Designers wear work ID cards and dress uniformly).

③Building materials merchants display and introduce products, provide free consultation activities, collect customer information, and accept on-site orders from owners.

④ During the free period of the exhibition, quickly arrange the rest area for customers and the negotiation area for salesmen. The sales staff will follow up in a timely manner and invite the owners to fill in the decoration consultation information.

(4) Discount content:

① Get it as soon as you come: On the day of the event, (a) all old customers of Heyi will receive a beautiful small gift from the company; ( b) Owners who intend to decorate can get a small exquisite gift from Heyi Decoration Company as long as they fill in the relevant information (the number of gifts is limited)

②On the day of the event, Heyi Decoration Company will provide "on-site There are two free services: "Measure the room" and "Produce a graphic design plan". The owner fills in his personal information and the company will send someone to deliver the drawings to his door within a week.

In order to thank new and old customers and friends for their support and love for Heyi Company, whoever comes to Heyi Company during the event will receive a check-in red envelope worth (1,000) yuan.

④ During the event, owners who pay a deposit and sign a contract with the decoration company can enjoy free housekeeping services once;

⑤ The first twelve model houses to be collected: the first to sign the contract during the event Twelve customers will receive free water heaters worth 4,888 yuan.

3. “Through-train to high-quality model houses”

(1) Creativity: Facts speak louder than words, hearing is false, seeing is believing!

(2) Purpose:

① By visiting high-quality model houses on the spot, the owners can feel the company’s design and construction strength; through on-site cases, the owners can better understand the construction process and construction of the brand decoration company Craftsmanship to impress owners.

② Through visits to model houses and on-site communication with owners, we can increase the popularity of this event and attract further attention from owners to the company, which is conducive to the owners’ recognition of the company and facilitates preparation for the next move. "On-site signing" lays a solid foundation.

(3) Activity site:

① Rent a large minibus to pick up and drop off the owners for free to visit the model house. The staff will lead and give a brief overview along the way, saving time for viewing the house.

②The model room must be decorated so that the windows are bright and the staff are uniformly dressed to show the company's standardized management.

③ The time is arranged after the "Decoration Consultation Event", and the viewing time of the model house is controlled within half an hour to prevent the owners from aesthetic fatigue!

Note: "High-quality model viewing" The "through train" plan is for reference only and is recommended to be implemented if conditions permit.

5. Publicity strategy:

1. Make an invitation letter and give a brief introduction to the event;

2. Make an event DM to provide information on participating merchants and specific activities The content will be introduced;

3. Preliminary publicity reports on the portal website of Heyi Decoration Company;

4. Border town newspapers will follow up and report on the early and late stages of the event;

5. Xiangxi Life Channel "Good Houses and Good Homes" is responsible for the special report of this event;

6. The image advertisement on the background board of the event site is 4 m x 3m (the size of the advertisement is subject to the actual situation);

6. Participating units:

(1) Organizer: Xiangxi Heyi Decoration Co., Ltd.

(2) Exhibitor: Paco Flooring, Wrigley Bathroom, China Resources Patent Leather Ano Cabinet Midea Water Heater

Samit Ceramics Huayi Lighting Famous Fabric Rifeng Pipe Decoration Activity Planning Plan 5

Activity Purpose:

This year is the first year of the company For the anniversary celebration, our company takes the theme of spreading the new culture of home decoration and serves the vast number of car city consumers as its purpose, promotes the new concept of high-end decoration home culture design, promotes the overall level of Shiyan home decoration industry, and establishes the first-class decoration in Shiyan home decoration. The brand image of the industry.

Enhance the pride of employees of ** Decoration Company, promote people with things, and lead things with people, thereby further sublimating the overall team spirit; externally, it will effectively create a good public service image of ** Decoration Company and demonstrate the achievements made in the past year Good performance, and fully demonstrated the advanced corporate philosophy, good corporate culture atmosphere, first-class construction quality, etc. of ** Decoration Company under the attention of the public. Ultimately, good social and economic benefits will be achieved.

Event time:

Tentative date is **month*-***day, xx (specific details to be determined)

Event location:

Tentatively designated Jin Yuantong Building,

Organizer:

**Decoration Company

Participating units:

(To be determined)

Real estate developers plan to invite: Shangri-La, Shangri-La

Full planning of the event: Tianxia Planning Working Group

1. Specific work of Tianxia Planning Working Group

　(1). Planning outline copywriting

　(2). Print advertising copywriting, product and corporate advertising slogans, various promotional materials copywriting, television advertising copywriting, newspaper and magazine advertising copywriting

(3) . Public relations copywriting

(4) Graphic design, promotional material design and printing, advertising design

Implementation rules:

(1) News Preparation for the liaison meeting

Hold a news media liaison meeting for this event, inform the theme and content of the event, and send a unified press release to all participating media units.

The location is tentatively decided at Wenmao No. 1 Hotel (the liaison work will be coordinated by the Kuoda Decoration Public Relations Department and the event preparation team will be notified in time)

4 May Day Decoration Event Planning Plans May Day Decoration 4 event planning plans

Contact the tentative media list in advance:

Shiyan Daily News Shiyan Evening News Dongfeng Motor News

Shiyan TV Economic Channel Shiyan TV Life Channel

Shiyan TV News Channel Yazhong Advertising

(2) Event site layout

Held the "Kuda Anniversary Celebration" stage layout, sound, entertainment projects, Advertising banners, arched doors, pop posters, leaflets, on-site safety department, engineering department, logistics department and other relevant responsible persons will meet to make specific work arrangements and submit work plans, and provide relevant lists (leaders attending the meeting, guests, Journalists, owners), program lists, etc., are implemented in a hierarchical manner and the specific person is responsible.

Each media, building materials alliance business, and relevant departments report on their work and implement their respective tasks. , including:

a. Arches, banners, stage layout, layout of gifts and gift stands, standing positions, safety passage signs, and parking space demarcation (Kuda Decoration Engineering Department needs to send a work team to the site Construction coordination. It is also necessary to coordinate with the Jincheng Building Security Department to complete the clearance of road-occupying items, cars, etc. after 10.00 pm. This work coordination is coordinated by Kuoda Engineering Department and Public Relations Department

b. Promotional posters, The design and printing of printed matter must be completed on *month*. The person in charge of this work is Wu Qiong

c. Contact with the host, sound debugging, program rehearsal, and power supply and electrical debugging;

d. The review and approval of the opening speech will be reviewed and approved by Mr. Li (delivered to Mr. Li before *month*)

e. Preparation of guest speeches;

f. Implementation of the guest leisure area;

g, training and publicity work for reception ladies, bands, and human DMs

(3) Preparation for external publicity of the event

1. Large posters are designated by Kuoda Decoration personnel to be posted at the entrance of each community under construction.

(Special contact for poster printing has not yet been decided)

2. The leaflets will be distributed by and publicists in crowded areas on * and * of * month (human body advertising publicists are required to be part-time college students, and image requirements are required Better.

3. Promote it through the city’s Yazhong advertisement in the current issue (issued on *month*), and Shiyan Evening News will conduct cross-promotion with advertisements and reports on *day*.

(4) Media promotion strategy:

1. From *month* to *month*, make special pages and special topics in Shiyan Evening News, Dongfeng Motor News, Yazhong Advertising, and Shiyan Radio Station Report, this "Kuda Anniversary Celebration Event" will be followed up from *month* day to *month* day (in the form of news reports);

2. *month* day to *month* day Make a series of news reports (or special reports) on the Shiyan TV Life Channel, News Channel, Economic Channel, and Dongfeng TV Station.

Through strong media promotion, we will create strong advertising advantages and let all walks of life and people in the car city understand. We actively participated in this Kuoda Anniversary Celebration to establish Kuoda Decoration’s market visibility and people’s affinity, create an unprecedented grand occasion, and become a hot spot for citizens and a new highlight of the car city, making Kuoda Go into thousands of households, close to people's lives, and achieve unprecedented advertising effects. Decoration activity planning plan Part 6

Plan: Decoration activity planning plan

Decoration activity planning case: "Love Eleven" home decoration feast

Appreciate peonies, order home decoration, admire peonies, order home decoration, three stores bloom at the same time

Event gifts and discounts from x to x Expired on x day

1: "National Day" three-day promotion content:

1. Theme: Warmly celebrate the first anniversary of the establishment of Luoyang City People; Luoyang City People Home Zhenghe Road Flagship Store Grand opening; during the "National Day" Golden Week, with you and me, the city family will join hands with you to celebrate the 1st anniversary

2. Discount: 13% off the project cost (the comprehensive management fee does not participate in the discount). Enjoy home decoration group buying surprise prices every day during the event

3. Gifts: During the event, you will receive practical household gifts (tea sets, bowls, pots, pillows) if you submit a contract of intention during the event. During the event, you will receive a big gift when you sign an order (details) See the gift giving regulations)

4. Main materials: During the "National Day" event, the Urban Home Main Materials Alliance will be displayed, and major brands will launch preferential measures at the same time (see the main material promotion content for details)

5. The Peony Hotel Home Decoration Group Purchase Meeting (half day) will send you gifts with invitation letters, draw prizes on-site (provided by some prize material suppliers), sign the order and tie up balloons, and win lucky gifts. The engineering department manager promises on-site to give you a lucky gift. No worries.

6. Gifts will be given when you enter the store during the store negotiation meeting (all day long) from x month Customers will enjoy the gold medal project manager tailor-made exclusive construction plan for you, which is more efficient and worry-free.

2. Specific content of the event

1. Home decoration group purchase meeting on x, month x (half day)

Activity theme: Appreciating peonies, ordering home decoration, "National Day "More Joy

Event time: 14:00-20:00 all day on x, month x, 20xx

Event location: Conference rooms on the third and fifteenth floors of Peony Hotel.

Activity content: 1. Home decoration group purchase meeting: one-on-one communication with senior designers.

2. Sign orders and tie balloons at the event to win lucky gifts.

3. The main material merchants will display their style and provide corresponding brand “National Day” discounts and promotions.

Event promotion:

1. During the event, all customers who come to any store in the city with a floor plan for consultation can enjoy VIP treatment and receive an exquisite gift.

2. The Peony Hotel has a special lucky draw session at the event, and all on-site customers have the opportunity to participate in the draw.

3. All customers who sign an intention contract or decoration contract with our company at the event site will have the opportunity to go to the stage to tie balloons and receive lucky gifts.

4. A big gift will be given when you sign the order (see the gift giving regulations for details)

2. Store negotiation meeting from x month x to x month x

Activities Theme: Store Negotiation Meeting

Activity time: All day from x, month x to x, month x, 20xx

Activity location: xx store

Activity content: Store negotiation meeting;

Event promotions:

1) All customers who enter the store for consultation with floor plans during the event will receive an exquisite gift.

2) All customers who sign an intention contract or decoration contract with our company at the event site can enjoy: 1. Free room measurement and budgeting; 2. Visit the model room; 3. Participate in the collection of model rooms Activity; 4. Get a practical household gift (tea set, bowl, pot, pillow core).

3) Every time you sign a contract, you will receive a big gift (see gift giving regulations for details)

3. Three major commitments:

1. "Golden Diamond" standard project, Five major links comprehensively guarantee the quality of decoration.

2. Third-level project acceptance, supervision, project managers, and engineering department managers check at all levels.

3. Adhere to the business philosophy of using the best materials, publicize the brand of materials, and do not engage in shoddy OEM.