How to Establish Excellent Corporate Culture

How to Establish Excellent Corporate Culture

Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. It contains very rich contents, and its core is the spirit and values of the enterprise. The following is how to establish an excellent corporate culture, which I have carefully prepared. You can refer to the following!

First, the basic content of corporate culture

Under the new situation, great changes have taken place in the external environment and internal management of enterprises, and some new characteristics have appeared in enterprise culture. Although the corporate culture of each enterprise will be different, its basic content should be the same.

First, corporate culture emphasizes cooperation and team spirit.

Under the new situation, the division of labor within the enterprise is more detailed, and the realization of anyone's self-worth in the enterprise is inseparable from the mutual cooperation between people and depends on the development of the enterprise. Therefore, without the mutual cooperation and team spirit of people in the process of enterprise operation, the enterprise can not develop efficiently, and there will be no realization of everyone's self-worth in the enterprise.

Second, corporate culture emphasizes the difference of ability.

Everyone's ability in an enterprise is different, and it is precisely because of the gap between people's ability that the division of labor is different. This ability leads to different division of labor, which is directly reflected in people's income.

Third, corporate culture emphasizes the rationality of income differences caused by people's ability differences.

It is precisely because of the great differences in people's abilities in enterprises that the income patterns of people in enterprises are also very different. Some people get capital income, while others get labor income. Entrepreneurs and technological innovators hold shares in enterprises and get capital gains; Ordinary employees get wages according to labor contracts, which belongs to labor income. Therefore, people's income gap is very large, which fully reflects the important role of knowledge and technology in enterprise management, so it is normal.

Fourth, enterprises only emphasize efficiency and ignore "fairness" in distribution.

Fairness is the function of society, for example, society relies on personal income tax and social security system to narrow the income gap between people. Enterprises stress efficiency, society stresses fairness, and finally the combination of efficiency and fairness is realized.

Second, build a corporate culture suitable for the new situation.

First, corporate culture should adapt to the new strategic development requirements of "winning by alliance and win-win mode".

"Cooperative Competition, Win-Win Alliance and Win-Win Mode" is a new strategy for enterprise development in 2 1 century put forward by the famous American consulting firm, which is characterized by the gathering of dominant enterprises to crush competitors or hurt their strength. Although the relationship between responsibility and rights is a broad constraint, it is essentially an innovation of enterprise organization system and operation mechanism. Only by forming a corporate culture of "win by alliance and win-win mode" can enterprises be more dynamic, cohesive and competitive.

Second, enterprises should pay attention to the cultivation of learning atmosphere.

The most successful enterprise at the end of the 20th century is the learning organization, which is not only regarded as the best performance, the strongest competitiveness, the strongest vitality and the most energetic, but more importantly, it makes people gradually exert a subtle influence in the process of learning and sublimate the meaning of life.

Third, corporate culture will pay more attention to establishing a good corporate image.

Corporate image is directly related to the rise and fall of enterprises, and the organic combination of corporate visibility and reputation constitutes the corporate image in the public. Good popularity and reputation are huge intangible assets of enterprises. If the reputation is outstanding, the enterprise can attract more outstanding talents and customers, attract more investment and get the support and help of its neighbors. 2 1 century, in addition to the competition for talents, it is more important for enterprises to find the consumption gap first and occupy the hearts of consumers with a good image. Who can occupy the market and continuously expand their operating efficiency?

Fourth, corporate culture pays more attention to the personification of enterprise spirit and enterprise values.

Values are the core of corporate culture. Enterprises should strive to cultivate the values of "life and death and * * *", so that all employees of enterprises can enhance their sense of ownership, share the same breath, grow together, develop together, live and die together, personalize the enterprise spirit and enterprise values, and realize the integration of people and enterprises.

Fifth, corporate culture will pay more attention to people-oriented thinking.

Many enterprises are obsessed with iron discipline, absolute obedience and supreme authority in management, and labor relations have become pure employment and being employed. Competition under the new situation is talent competition, so corporate culture is definitely not one-sided to explore the physical strength of employees. It is more important to explore the intellectual resources of employees and pay more attention to human factors.

How to establish corporate culture in expansion?

1, morning meeting, evening party, summary meeting is to spend some time preaching the company's values before going to work and after work every day. The summary meeting is a monthly, quarterly, annual departmental and company-wide regular meeting, which should be fixed and become a part of the company system and corporate culture.

2. Thinking summary Thinking summary is to regularly let employees compare their behaviors according to the content of corporate culture, and self-judge whether they have met the requirements of the enterprise and how to improve.

3. Post slogans to promote corporate culture. Write the core concept of corporate culture as a slogan and post it in a prominent position in the enterprise.

4. Set up advanced models and set up visual behavior standards and concept signs for employees. Through typical employees, let them clearly understand "what is active work", "what is active work", "what is professionalism", "what is cost concept" and "what is high efficiency", so as to improve employees' behavior. These behaviors are difficult to describe quantitatively, and only concrete images can make employees fully understand them.

5. Authoritative preaching Introducing external authoritative preaching is a good way to build corporate culture.

6. Studying abroad is also a good way to build corporate culture, which undoubtedly implies to employees that the requirements put forward by the enterprise management authorities are reasonable, because others have already done so, and we have not done so because we have not worked hard enough. We should improve our work and learn from others.

7. Story The story about the enterprise is circulated within the enterprise and will play a role in the construction of corporate culture.

8. The history showroom of enterprise entrepreneurship and development displays all items related to enterprise development.

9. Cultural and sports activities Cultural and sports activities refer to singing, dancing, sports competitions, National Day parties, New Year parties, etc. In these activities, the values of corporate culture can run through.

10, introducing new people, new culture and new employees will inevitably bring some new cultures, and the integration of new culture and old culture will form another new culture.

1 1. Conduct mutual evaluation activities. Mutual evaluation activity is that employees evaluate their colleagues' work status in public according to the requirements of corporate culture, and also evaluate how they do in public, and how their colleagues evaluate how they do. Through mutual evaluation activities, we can clarify contradictions, eliminate differences, correct shortcomings, carry forward advantages and distinguish right from wrong, so as to achieve the optimization of working conditions.

12, the role model of leaders plays a great role in the formation of corporate culture.

13. The establishment of enterprise newspaper (corporate culture wall) is an important part of corporate culture construction and an important carrier of corporate culture. The enterprise newspaper is a window to publicize the enterprise to all the public and customers related to the enterprise inside and outside the enterprise.

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