Wong Lo Kat Advertising Creative Copywriting

1. With more than 180 years of authentic secret recipe, Wong Lo Kat has never changed its name. Please look for Wong Lao Kat herbal tea when buying it. If you are afraid of getting angry, just drink Wong Lao Kat!

2. Wong Lo Kat as a New Year gift is a decent and auspicious gift. Drink Wong Lao Kat during the Chinese New Year and be happy and auspicious. To celebrate the auspicious year, drink Wong Lo Kat!

3. Everyone move on! (come and participate together). The Asian Games will be wonderful with me!

The formula of Wong Lao Kat is provided by the descendants of the Wang family in Hong Kong. It is licensed by Wong Lao Kat Pharmaceuticals to exclusively produce and operate red canned Wong Lao Kat in mainland China. Wong Lo Kat's brand positioning - 'a drink that prevents internal heat'. Its unique value is that drinking red Wong Lao Kat can prevent internal heat and allow consumers to enjoy life to the fullest. Therefore, Wong Lao Kat's advertisements are presented to consumers in a healthy, festive and enthusiastic image.

Red Wong Lao Kat’s identity as the “ancestor of herbal tea”, its mysterious Chinese herbal formula, and its 175-year history clearly have the ability to dominate the “drinks that prevent burns” as the first drink to prevent burns. The drink was introduced to the market, making people familiar with it and accepted this new drink. Eventually, red Wong Lo Kat became the representative of drinks that prevent burns.

Extended information

Brand Story

Herbal teas are all over the streets in Guangzhou, and Wong Lao Kat comes to Sanhutang; there is also Shennong Sha Sha tea, which contains 24 wonderful herbs. Wong Lao Kat, Wong Lao Kat, is the best remedy for colds in all seasons.

Wang Aji has been addicted to medicine all his life. After returning from collecting medicines in Baiyun Mountain, he sells medicines and treats diseases in his own medicine shop. Generally, patients can cure their illnesses by taking his three or five medicines. He has good medical ethics, does not distinguish between rich and poor, and does not put on airs. Therefore, everyone regards him as one of their own and calls him by his nickname - Aji. As he gets older, he naturally becomes "Wang Laoji." ".

During the Daoguang period of the Qing Dynasty, miasma broke out in Guangzhou and the epidemic spread. In order to save the patients, Wang Laoji went through hardships and searched for good medicines. Finally, he got a secret recipe and developed a herbal tea formula. This herbal tea not only relieved the The illness of the villagers also helped the villagers avoid smallpox, epidemics and other disasters.

Wang Laoji became famous from then on and was known as the Lingnan Medicine Hero. He was also summoned to the palace by Emperor Daoguang of the Qing Dynasty and granted the title of "Lingnan Medicine Hero". Order of the Taiyuan Hospital. In 1828, Wong Lo Kat opened the first "Wang Lao Kat Herbal Tea Shop" in Sanhang, Guangzhou, which was very popular among the neighbors and was known as the "King of Herbal Tea".