What is Nike's brand promise?

As long as you own Nike, you can have sports passion and give life a better performance.

The concept of Nike brand is "endless personal struggle", and the promise of Nike brand is "As long as you have Nike, you can have sports passion and give life more outstanding performance".

Nike's slogan is "just do it", which is the spirit of Nike. Its meaning highlights the self-awareness of young people, so don't think too much. The slogan was launched in NK 1988, which has gained a huge market since its launch and has been used until now. And basically NK's activities will have the slogan of "just do it". There is no specific Chinese explanation for this. You can understand it as "doing what you want" and "making love". There are many explanations anyway. In fact, let's not bind ourselves because of worldly things.