Hospital public welfare activity planning

planning of hospital public welfare activities 1

1. Time:

9: am on March 5, XX

2. Location:

Square in front of XX

3. Participants:

Teenagers, citizens and tourists

4. Activity purpose:

Carry forward the main theme and spread positive energy.

5. Guiding units:

Propaganda Department of the County Party Committee, Office of Spiritual Civilization, Committee on Aging, Communist Youth League Committee, County Women's Federation, Education Bureau, Culture and Sports Bureau, Health Bureau, Civil Affairs Bureau and Tourism Commission

6. Sponsor:

Kanglemei Pension Association, Youth Activity Center

7. Co-organizer:

County Hospital. Writers' Association

VIII. Sponsors:

Fiona Fang Company, Department Store Electric City, Baijiahui Supermarket, Pok Oi Hospital, Xinchangyuan Hotel, Blue Old People's Leisure Palace

IX. Media support:

Network of fresh graduates

X. Activity content, agenda:

1. Organizer's speech (President of Kanglemei Zhang Daming 5 points.

2. Speech by the representative of the guiding unit and the secretary of the Communist Youth League Committee: 5 points

3. Speech by the sponsor on behalf of general manager Zhang of the department store electric appliance city: 5 points

4. Commencement of public welfare activities: 9 points

Activity 1: free clinic, 5 phalanxes: Kanglemei phalanx organized 1 medical experts; County Hospital, Chinese Medicine Hospital, Pok Oi Hospital and Zhongshan Hospital each have a phalanx: 1 ambulance, 5 doctors and 5 nurses; Free medical treatment, physical examination and blood pressure test. A group of 5 experts made a large-scale free clinic;

activity 2: delivering medicine: each medicine store set up stalls to deliver medicine and send advertisements to the elderly

activity 3: giving a speech on "the pioneering work of providing for the aged in different places-the beauty of recreation"; Cooperate with the distribution of leaflets and periodicals;

activity 4: benefit performance: Song of Recreational Beauty by the Art Troupe of Kanglemei Pension Association; Five programs, including chorus of 1 people, instrumental ensemble and chorus, last for 3 minutes

Activity 5: benefit performance: "Learn from Lei Feng's Good Example", a 3-minute program in the Youth Activity Center;

activity 6: gift-giving (promotional activities) by merchants: Department Store Electric City, Baijiahui, Telecom, China Unicom, Mobile, Gome, Songli, Tiens, Perfect, Aloe Vera, Photo Studio, Pre-inspection No.1 and Tianbao Dele;

activity 7: bank, insurance and convenience, preferential card handling;

Activity 8: Tourism concessions (organized by the Tourism Commission, travel agencies and scenic spots);

activity 9: exhibition of local products (stalls for special products such as Qiaotou rice, Fushan coffee and Ruixi zongzi);

activity 1: hotels and hotel discounts are publicized on the spot;

activity 11: beauty salons are operated on site, free of charge or at a discount;

activity 12: real estate promotion (real estate developers);

activity 13: promotion by building materials and decoration companies;

activity 14: street dance, square dance, Tai Ji Chuan, fan and sword performance;

activity 15: diabolo performance.

Xi. Division of responsibilities of the organizers:

(1) Youth Activity Center:

1. Confirm the venue (set up the rostrum, arrange chairs, acoustics, background, banners and slogans)

2. Invite the Propaganda Department, Culture and Sports Bureau, Education Bureau, Health Bureau, Communist Youth League Committee, Women's Federation, TV station, information office and library. 3-minute student performance following Lei Feng's good example

4. Jointly organize 5 young volunteers to take charge of the security in the venue, maintain the order of the venue and help the elderly

5. Jointly convene 2, teenagers and children with the Communist Youth League Committee and the Education Bureau to receive the planning of public welfare activities in Lei Feng Mental Education Hospital 2

1. Preface to the activities

With the rapid development of today's society, while the education level is constantly improving, it is gradually They rethink the meaning of life and redefine the corporate mission. Guided by the responsibility of citizens and motivated by love, they participated in the self-governance of society, thus reviving and deepening the tradition of folk public welfare. They practice, advocate the way of helping the people through the world, people-oriented, and giving consideration to justice and benefit, thus achieving a win-win situation in academic performance and personality charm.

II. Activity Background

Under the high-quality training of medical colleges, a group of high-quality and enthusiastic college students with solid medical foundation have emerged. Our college actively responded to the slogan of building a harmonious society, actively promoted the students in the college class to live in harmony, and continued to consolidate the basic knowledge of medicine. This activity was specially held.

Third, the theme of the activity:

Warm the sunshine, Holding the hand of love

IV. Time and place of activity

Time: the first semester of xxxx

Location: Class A, Building 12

V. Object of activity:

Warm Yang volunteers

VI. Organizer:

Organizer: * * organized by the Youth League Committee of Guangzhou Medical College

. Pre-event planning

(1), daily training

1. Pre-event publicity: ppt, video-publicity committee

2. Publicity materials: ppt production, leaflet production-publicity committee

3. Registration form production, volunteer list collection, sign-in form production-assistant to the deputy secretary

Material preparation for activities: acupuncture kit-assistant to the deputy secretary

(2), internship arrangement (publicity is also required)

1. Contact the heads of interns in various internship units and apply for the total number of interns

2. Collect the list of interns

3. Assign interns to internship units

4. Train interns and elaborate on matters needing attention

. Daily training

(2), internship

IX. Late activities

1. Photo collection

2. Activity data collection

3. Staff have a small meeting. Summarize the advantages and disadvantages of the activity

X. Work arrangement

(1) Daily training

1. Pre-activity publicity: ppt

2. Publicity materials: ppt production, flyer production

3. Volunteer list collection, sign-in form production

4. Venue application: multimedia

5. Internship arrangement

1. Contact the trainee heads of each trainee unit and apply for the total number of trainees

2. Collect the list of trainees

3. Assign trainees to trainee units

4. Train trainees and elaborate on matters needing attention

XI. Budget (to be determined)

XII. Emergency plan

1. If the weather is wet and slippery,

2. If the department is temporarily occupied, send a message to reschedule. Planning of hospital public welfare activities 3

1. Analysis of project background

(1) SWOT analysis (advantages/disadvantages, opportunities/threats)

Advantages:

1. Renci Hospital is the only trauma surgery hospital in Huaihai Economic Zone;

2. Kindness Hospital has advanced and perfect medical equipment, a strong team of doctors and many well-known experts in Xuzhou;

3. The medical technology and level of replantation of severed limbs in Renci Hospital have a high reputation in Xuzhou and even Huaihai Economic Zone.

4. Renci Hospital has spent a huge sum of money on the construction of hospital equipment and medical team, which has gradually made the hospital develop towards a modern garden-style three-level first-class general hospital with specialties as the main part and comprehensiveness as the auxiliary part.

Disadvantages:

1. Although Renci Hospital is located in Jinshanqiao Economic Development Zone with scenic restoration, it is far from the urban area and there is no mature community around it, so the business volume of the hospital is obviously affected;

2. Although the hospital has a certain influence on the society, it is only a simple department or medical project, and the brand image of the comprehensive hospital has not really been established;

3. The work of the hospital is basically in a period of gradual establishment and improvement. During this period, the overall competitiveness of the hospital is weak;

4. The competitive position of Mercy Hospital is not ideal.

Opportunity:

1. Since the establishment of the hospital, a lot of advertising media publicity has been done, which has accumulated certain publicity effects among the masses, but these publicity effects are not equal to the brand image of the hospital, but only promote the establishment of the brand image of the hospital to a certain extent;

2. The government has issued many corresponding management measures and restraint measures to solve the problem of people's difficulty in seeing a doctor, which have played a great role in further purifying the competitive environment of medical institutions.

3. The Jiangsu Charity Federation was established last year. At present, there are more than 4 various types of "charity supermarkets" and "love supermarkets" in the province, and there are nearly 4 charity hospitals and medical stations.

4. December 3rd is the International Day for the Disabled, which is a public welfare day for the whole society to care for the disabled and mentally retarded people, and it is also a good opportunity for many hospitals to show their social responsibilities and social values.

Threat:

1. In the eyes of consumers, Xuzhou's more advanced medical institutions include Xuzhou Central Hospital, Affiliated Hospital of Xuzhou Medical College, First People's Hospital of Xuzhou, Third People's Hospital of Xuzhou and Xuzhou Traditional Chinese Medicine Hospital, etc. These hospitals are stepping up their own improvement and development;

2. The doctor-patient relationship has always been a headache for medical institutions, and Kindness Hospital is also facing the problem of dealing with the doctor-patient relationship.

3. The abnormal and irregular behaviors among hospitals, doctors and patients reported by the news media have reduced patients' trust in hospitals, resulting in vigilance, which has seriously developed into hostility, resistance and rejection;

4. The new hospital is faced with the dilemma of improving its image and expanding the amount of medical treatment. To improve its image, it is necessary to increase its investment. If the amount of medical treatment does not go up, it means that its income will not go up, and it is difficult to guarantee the investment in expanding and improving its image.

(II) Analysis of project details

Mercy Hospital, which is awarded literally, contains the meaning of "benevolence, benevolence, kindness and charity" and has a certain sense of social responsibility. Therefore, to participate in charity activities and build the most humane and charitable modern hospital in Xuzhou, so as to reflect the social value of Kindness Hospital;

Due to the increase of various pathogenic factors and the growing population base, the number of newborns with birth defects in China is also increasing every year. According to incomplete statistics, the number of newborns in China is about 16 million every year, the birth defect rate is about 4% (heart disease .8%, varus .27%, cleft lip and palate .19%), and the number of new birth defects is about 64 thousand. With the development of modern medical technology, more and more birth defects can be recovered through treatment. However, in the real society, many families are unable to pay for these children who can recover from surgery because of poverty. Poor parents and poor children look forward to a miracle in helplessness; But what appears in front of them is often the child's long-term pain or even premature death. If there is no support and help from the state and all walks of life, there will be one family tragedy after another;

The purpose of commemorating the International Day of Disabled Persons on December 3rd every year is to promote people's understanding of disability issues, encourage people to safeguard the dignity of disabled people and guarantee their rights and happiness. At the same time, it is also to increase the sense of accomplishment of disabled people when they are integrated into political life, social life, economic life and cultural life. The theme of the International Day of Disabled Persons is based on the goal of enabling disabled persons to fully and equally enjoy their human rights and participate in society.

From the National Day for Helping the Disabled in May to the International Day for the Disabled, the whole society and even the whole world are paying full attention to the disabled and contributing to their survival and life. Charity activities aimed at helping the disabled have attracted more and more attention from the society and the media.

(III) Preliminary goal of the project

Through the activities of the 12.3 International Day for the Disabled, it will attract the close attention of the social media and arouse the concern of the social audience, and call on the whole society to participate in the charity cause of "caring for life and caring for the disabled" in Mercy Hospital through the activities, and gradually convey the social image of "benevolence and charity" in Mercy Hospital;

Through the propaganda effect of the media and the development of a series of follow-up service activities of Renci Hospital, the brand image of Renci Hospital as "the most humane and charitable modern hospital in Xuzhou" has been gradually established in consumers' minds.

Second, the project planning ideas

1. With the theme of "Benevolence and Charity", a series of charity activities will be carried out, and the charity activities initiated by Benevolence Hospital will be developed into charity movements.

2. According to the specific situation of the project, the activity cycle can be divided into the following three stages: the early news hype period-the climax period of the activity and the large-scale charity performance of the 12.3 International Day for the Disabled-the late image maintenance period.

3. Division of three stages

□ News hype period (November 5-November 26)

The main goal: to use the propaganda effect of the news media to attract the close attention of the public, attract more people to pay attention to the development of Kindness Hospital, and establish the social image of Kindness Hospital as "charity" among the public.

Main measures: Take advantage of the opportunity of the 12.3 International Day for the Disabled to promote the charity image of Mercy Hospital. The main operational measures are: caring, caring, caring and paying attention.

Caring for Kindness: Carry out the "Tomorrow Plan", actively cooperate with the six "Helping Thousands" projects of Jiangsu Charity Federation, set up a relief fund for sick and disabled children from poor families in hospitals, set up a special management department, set up the "Kindness Tomorrow Plan" foundation, and invite relevant personnel to cut the ribbon for the foundation during the large-scale activities on December 3;

Caring for Kindness: Pay attention to the rehabilitation project of sick and disabled patients, and invite the leaders of Xuzhou Disabled Persons' Federation and the main leaders of disabled persons' federations in all districts to visit the medical facilities of Kindness Hospital, and visit patients and give condolences with the attending doctors and leaders of the hospital.

Caring for Kindness: Hospital leaders expressed their sympathy to Xuzhou disabled self-help groups, such as the Disabled Art Troupe and the Xinyuan Volunteer Service Center, and established a post suitable for the disabled in Kindness Hospital.

Focus on Kindness: Apply to Jiangsu Charity Federation to become Xuzhou Charity Hospital, and invite Jiangsu.