Introduction of Fuji Bank logo in Japan

Since the Japanese government relaxed financial control, the competition in the banking industry has become increasingly fierce. Fuji Bank has always been regarded as the chief metropolitan bank by the market, and its positioning is also threatened at this time. In view of this, Fuji Bank has formulated a strategy to strive to dominate the retail banking market. In order to meet the needs of customers, we will provide more active banking services and a comfortable branch environment. In the process, Lang Tao was invited to help Fuji Bank strengthen its visual identity expression.

As the name of the bank implies, the shape of Mount Fuji was chosen as the basic visual communication tool. According to the concept of mountain, the ups and downs of the mountain are outlined by a brush, and the full strength is expressed by handwritten calligraphy. Nature's blue and green were chosen as the company's colors. The logo of the new Fuji Bank is arranged in a box, which conforms to the tradition of bank stability and reliability.