Advertising slogans have the characteristics of () in their application.

Answer: As a slogan or warning statement, advertising slogans have the following characteristics:

1. Warning. It is an emphatic reminder to the public in concise and concise language, which generally has profound implications and essential connotations.

second, summarize the highlights. Advertising slogan is a special slogan, which is a summary of the conclusion of advertising copy and a key reminder of some main aspects in the copy, and is often a conclusive statement of the content of advertising appeal.

third, conciseness. Advertising slogans should be simple and clear, not awkward and cumbersome. Use short sentences that are easy for the public to read and remember, especially in the slogan conception, which not only reflects the theme of the advertisement, but also makes the meaning catchy.

fourth, reusability. Advertising slogans must be used for a long time in a certain historical period. In the advertising copy of a certain enterprise or a certain brand of products, specific advertising slogans are repeatedly used for a long time, and a high sense of familiarity is established in the minds of consumers. Therefore, it is more stable than the advertisement title and the advertisement text, which leads to a longer service life of the advertisement slogan.