Bird's nest sales slogan

Just after being punished for the endorsement of WeChat business, well-known media exposed a series of problems such as false propaganda and induced consumption in Zhao's endorsement product "Yanzhiwu". 202 1 some media found that the advertisement of bowl swallow in Yanzhi House had played slogans such as "I heard that it is better to eat bird's nest when pregnant". At the same time, the staff of Yanzhiwu flagship store also said that long-term consumption by the elderly can improve immunity and regulate the stomach.

Brand promotion is good for the health of the elderly and pregnant women, but some media asked the customer service of Yanzhiwu, and the other party said that the efficacy of bird's nest was not supported by experiments and data. The media inquired about official website of the Food and Drug Administration and found that the ready-to-eat bird's nest in Yanzhiwu had no batch numbers of medicines, health foods and formula foods for special medical purposes.

Seeing that the "thunder" storm in Jing Tian has just subsided, another famous artist has overturned his conviction. She is Zhao, known as the queen of viewing. It is reported that the bird's nest brand "Yanzhiwu" endorsed by Zhao is also suspected of false propaganda. Because the brand uses well-known spokespersons, it has played a role in inducing consumers' consumption to some extent.

In order to solve this problem, the CSRC requires the brand to list the specific propaganda caliber of advertising and other related publicity materials, and specify whether there are compliance risks such as false propaganda, and hopes that it will reply within 30 days, but Yanzhiwu brand has not responded to its related questions so far.

Another netizen broke the news that Zhao's endorsement product, Yanzhiwu, was also questioned for false propaganda, inducing consumption and causing a series of problems. As early as 202 1, some media noticed the related problems of Yanzhai. Relevant departments gave feedback to Yan Zhiwu, raised 57 questions and exposed many problems of the brand.

In an article, Insight IPO questioned the high marketing cost of Yanzhiwu, the existence of false propaganda disputes in advertisements and the competition formed by brands such as Xiaoxiandun, which also became the focus of the inquiry letter. Yan Zhiwu's advertisement is really exaggerated. For example, it is better to eat bird's nest when pregnant. Long-term eating by the elderly can improve immunity and regulate the stomach. Until now, brands still use these words as advertising words.

In official website, the Food and Drug Administration found that this brand of bird's nest is an instant bird's nest, which has no medicine, health food or special medical use, and the official has not issued any certificate that other products have these curative effects. At the same time, the reporter also noticed that the advertising information on the brand official website has not changed so far, including the stunt of "Good Bird's Nest specially developed for pregnant mothers", claiming that their own bird's nest can provide enough nutrition for pregnant mothers and also improve the necessary nutrition for the baby's brain development stage.

Some lawyers also commented on this matter. He said that Yan Zhiwu's customer service behavior is obviously induced consumption and does not involve crime. If the claimed efficacy is false, it involves fraud. It is not difficult to draw a conclusion from the current media reports that Zhao's endorsement has been overturned. This is not the first time she has endorsed the turn-over of WeChat business.

Celebrity endorsements were overthrown, including Zhang Ting, Hong Tao, Chen He and Guan Xiaotong. These people are either spokespersons, franchisees or WeChat merchants. After the accident, most of them chose to alienate each other. But the network always has memories, celebrities abuse their influence, and their word-of-mouth will also experience a great impact.

Health products are a profiteering industry, especially bird's nest. The bird's nest industry was hit hard before, and there was a terrible "blood swallow" incident. Bird's nest mainly refers to the nest of some swallows. Most edible commercial bird's nest comes from Jin Siyan. During the breeding period, Jin Siyan's salivary glands will expand and then secrete a lot of saliva. Jin Siyan will use saliva to build a bird's nest, and finally breed little Jin Yan in the nest.

Swallow's House did not give reasonable feedback on this series of questions, only mentioned that "eating bird's nest products is more of a eating habit and lifestyle, rather than treating it as a medicine that can cure all diseases". It is not difficult to see whether such rhetoric is intended to excuse itself. In addition, in this process, the relevant customer service staff also avoided talking about such problems.

Today, the eyes of the outside world are focused on Zhao, the spokesperson of the brand. It is reported that before this, Zhao made a mistake because of his endorsement. Due to endorsement of a WeChat commercial brand, it was punished by the official name, and the brand also paid a fine of 6.5438+0.0000 yuan. Now Zhao has a problem with the endorsement brand, which is bound to cause many netizens' doubts.