Cultural philosophy of China Resources Co., Ltd.

China Resources’ mission is to build China Resources into an outstanding state-owned enterprise with competitiveness and leadership in its main industries through unswerving reform and development, and to maximize shareholder value and employee value.

China Resources’ positioning

China Resources is a diversified enterprise closely related to people’s lives.

China Resources’ corporate spirit Integrity: Adhere to the principle of integrity, value personal integrity, strengthen mutual trust and consolidate excellent goodwill

Team: respect different cultures, tolerate various concepts, advocate equal communication and exert team spirit

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Pragmatic: implement a pragmatic attitude, inspire hard work, strengthen the foundation of the enterprise, and establish a leadership position

Positive: actively meet challenges, be brave in facing changes, proactively learn new knowledge and realize self-worth

Professional: Integrate rich resources and gather elites from all parties to accumulate Chinese and foreign experience to improve professional standards

Innovation: Create an open environment to encourage innovative ideas to conceive extraordinary ideas to promote corporate development

China Resources’ organizational culture is simple, honest and sunny.

China Resources' enterprises promise to be open and enterprising, people-oriented, and work together to create a better life.

China Resources' corporate slogan works with you to change your life

Core values

Honesty and trustworthiness - China Resources is based on integrity and serves shareholders, employees, customers and consumers Make comprehensive integrity commitments to investors, governments, and society. Adhere to the principle of integrity, value personal integrity, strengthen mutual trust relationships, and consolidate excellent reputation. China Resources firmly safeguards the rights and interests of shareholders and treats all types of shareholders equally; China Resources does not seek to achieve corporate development on the basis of harming consumers and destroying environmental resources; China Resources requires managers and employees not to harm the interests of the company for personal interests; China Resources pays attention to and Establish good cooperative relationships among stakeholders to achieve mutual benefit and win-win results.

Performance orientation - China Resources pursues performance first, requiring performance not only to be reflected in the scale of operations and development speed, but also to be reflected in the improvement of benefits and efficiency, improvement of asset quality, improvement of organizational capabilities, business Development and management model innovation and other aspects. Managers cannot neglect performance because of hard work, nor should they neglect values ??and standards because of performance.

Customer first - China Resources carefully safeguards the rights and interests of customers and consumers, strictly adheres to business ethics, engages in fair competition, strives to provide better quality, more environmentally friendly and more humane products and services, and constantly surpasses User expectations. China Resources has established strict product and food hygiene and safety management systems in pharmaceutical, food, beverage and other enterprises; it has established strict production safety systems in real estate, construction, manufacturing, electric power and other enterprises; and it has established strict production safety systems in electric power, cement, chemical industry, textile and other enterprises. Strict environmental protection standards have been established in the enterprise. China Resources has implemented "customer satisfaction surveys" for many years, established a customer management system, and continuously enhanced the customer-centered management awareness of the profit center management team.

Thanksgiving in return - Hong Kong is the cradle of China Resources’ growth, and the mainland is the foundation of China Resources’ growth. China Resources' business results come from society, and its achievements are inseparable from the support of all sectors of society. With a grateful heart, the group uses a portion of its profits for charity every year, and ensures that the amount of donations is synchronized with performance growth, thereby sharing China Resources' operating results with the society. The China Resources Baise Hope Town built in Baise, Guangxi is a vivid reflection of China Resources’ business philosophy of “pursuing beyond profits”. China Resources will "always be grateful, fulfill social responsibilities, and be an excellent corporate citizen" and penetrate it into all aspects of corporate management through mechanism guidance and root it at the grassroots level, thereby creating a company that is trusted by investors and loved by employees. , an excellent enterprise respected by society and praised by the public".

The meaning of the China Resources logo The design concept of the China Resources logo comes from the word "Hua" written by Yan Zhenqing, a master of calligraphy in the Tang Dynasty. Yan Tisu is known for his natural, vigorous and majestic style, and his calligraphy style is very consistent with China Resources' corporate image. Yan Zhenqing's "华" character is composed of four characters for "人" in the middle. The China Resources logo inspired by this shows that China Resources is in the same line with the long and splendid Chinese culture.

The amber yellow square in the China Resources logo symbolizes the earth; the four abstracted characters "人" respectively represent China Resources' business philosophy of "putting people first, population-driven growth, respecting the humanistic spirit, and improving people's lives"; The four characters "人" are like a set of upward arrows, indicating that China Resources' business is booming; the white character "人" pops out brightly from the amber yellow background, representing that China Resources people have the courage to face challenges and actively innovate. thinking.