Corporate Culture of Fujian Kangzhiwei Food Industry Co., Ltd.

Building a healthy lifestyle of China people.

2. Our Vision-"What kind of company do we want to be"

Build the first brand of sports drinks in China and the first brand of healthy drinks in China.

Guidelines:

Improve the actual level of ISO9000 management system and realize the quality standard of zero-defect products.

Cultivate employees' awareness of customer service, innovate constantly and pursue Excellence.

3. Our values-"Let's achieve our long-term goals and stay at the top of management philosophy"

3. 1 Core values:

Customer-centered, self-motivated, to maximize the pursuit of the perfect unity of the interests of customers, employees and enterprises.

3. 1. 1 customer-centric

Paying attention to customers' needs and interests is our primary task. We maintain an open cooperative relationship with suppliers and customers, and constantly learn how to add more value.

Guidelines:

Eliminate internal organizational obstacles that hinder the satisfaction of customer needs;

Measure our work performance with customer satisfaction;

Constantly pay attention to customers' questions about quality and service;

We should not only understand the preferences and suggestions of customers and end users on the company's products, but also understand the customer's business situation, future goals and ambitions, and closely link our development with that of customers.

3. 1.2 Self-motivation

Self-motivation is the internal driving force for the success of companies and individuals, and internal factors certainly play a leading role. The company strives to create a good external environment, promote self-improvement and have a platform for growth and play.

Guidelines:

In personnel selection, retention and performance management, the strength of self-improvement is an important factor in evaluation;

The improvement of employees' career development planning ability and self-learning ability is the external expression of self-enterprising ability;

Strategic planning and the realization of enterprise goals are the source power of enterprise self-improvement;

Recognize, praise and appreciate employees' work attitude, and give full play to their creativity and work potential.

3. 1.3 Pursuing the unification of the interests of customers, employees and the company;

Implementing performance management and trying to explore a perfect benefit distribution mechanism are the basis of Kang Zhiwei's business activities. Companies, customers and employees constitute the same interest subject.

Guidelines:

On the basis of mutual benefit, first meet the interests of customers and employees. Encourage rapid response to customer needs;

On the premise of fair distribution of benefits, pay more attention to the development of the cause and the pursuit of a sense of accomplishment;

The company's biggest reward for employees is to give them more important and more work;

Avoid any discrimination based on gender, race, religion and regional differences, and strive to provide employees everywhere with opportunities to develop and expand their skills, knowledge and creative potential through a challenging and rewarding working environment; This is not only good for them, but also good for the company.

3.2 the integration of traditional virtues and modern ideas:

It is our consistent practice to inherit traditional virtues and constantly develop modern ideas.

Guidelines:

Honesty, dedication and responsibility are the foundation of the cause; Etiquette, kindness and the pursuit of "truth, goodness and beauty" are the essence of traditional virtues;

Team, sense of mission and innovation are the embodiment of modern ideas.

3.3 Set team spirit and pioneering and innovative in one:

Enterprises are ships in the sea. We have different division of labor and the same goal. Carrying forward team spirit and making concerted efforts are the basic guarantee for the sustainable growth of our cause, and innovation is the source of enterprise progress.

Guidelines:

We are committed to establishing a flat and flexible organizational structure, emphasizing holistic thinking, paying attention to skill complementarity, advocating teamwork and appreciating those teams that play a team spirit;

We welcome and encourage all departments and employees to improve work efficiency through internal competition on the basis of collaboration;

Dare to do unconventional thinking in all aspects of our business activities, not satisfied with simple growth and progress;

Appreciate those who are innovative, those who support reform, and those who think that everything worth doing is better.

3.4 Strive for the perfect combination of work and study:

We advocate a dedicated and serious work attitude, and it is the responsibility of employees to do their jobs well. Every employee is required to constantly learn and update their knowledge, and everyone challenges their previous ideas to adapt to the requirements of new technology, new technology, new management and new situation.

Guidelines:

The training and learning opportunities provided by enterprises for employees are the greatest welfare;

Establishing a learning organization is our persistent goal;

Pay attention to the solution and guidance of on-site problems in the work;

Work guidance and performance interview are good ways to improve performance.

3.5 Promote competition under fair evaluation:

The continuous improvement of the internal competition mechanism of the enterprise gives every employee the greatest opportunity for promotion. Competition is based on a series of rules and regulations, work standards and related assessment fairness, "those who are capable are superior, those who are equal are inferior, and those who are mediocre are inferior".

Guidelines:

Fair and open internal post competition system and educational methods;

Establish a perfect performance appraisal and evaluation system;

Performance-oriented, using performance to evaluate the effectiveness of departments or employees;

Dynamic, balanced and competitive personnel promotion, dismissal, demotion, stay and assessment.

3.6 shaping the corporate communication language of * * * *:

Standardization of management, template of process, clarity of figures and systematization of tables are the same language spread in ANJ.

Guidelines:

Work report, problem analysis and work summary, etc. Explain events with systematic tables and quantifiable figures;

Simplify operating procedures; Analyze and template job descriptions;

Simple, clear and explanatory language;

Barrier-free internal communication.

4. Work style of Kangzhiwei Company: fast, efficient, cooperative and result-oriented.

5. Our business strategy-

Business direction: Our business direction focuses on the technical development and market development of sports drinks. On the premise of ensuring the main business resources, we should pay attention to those areas with advantages and great potential and seek new development opportunities.

Business model: With the strong R&D strength, we have gained the leading edge in product technology and cost performance, consolidated and developed Kangzhiwei's market position in the field of sports drinks, ensured the sustainable development of enterprises with the ever-changing mechanism and advanced management system, improved direct sales branches, built agency distribution channels, gradually formed sales channels focusing on distribution, agency and distribution, and strived to expand and consolidate its leading position in the domestic sports drinks market.

Strategic alliance: attach importance to establishing strategic cooperative relations with related enterprises and actively explore various forms of cooperation on the basis of mutual benefit.