What principles should financial knowledge education and publicity adhere to?

The publicity and education of financial knowledge should adhere to the principles of public welfare, effectiveness, service and sustainability.

1. Seriously organize: implement the "financial knowledge into ten thousand families" publicity service month. Citic Bank Jinan Branch set up a leading group for the activity of "financial knowledge enters every household", and combined with the actual situation, formulated an activity plan with the theme of "more financial knowledge and more wealth protection", which clearly defined the division of labor and refined it to people, laying a solid foundation for the activities. At the same time, all business outlets are required to take this activity as an opportunity to further improve the quality and level of service and actively fulfill their due social responsibilities.

2. Strengthen publicity: according to the unified theme of the event, focus on promoting bank financial knowledge, and publicize and explain personal loans, self-service equipment, POS business, safe use of bank cards, and prevention of illegal fund-raising. Adhere to the combination of public welfare, popularization and pertinence, and strive to explain and publicize from multiple angles, forms and all directions to form a propaganda momentum.

3. Expand the influence: publicize and display by displaying campaign slogans, setting up information desks, distributing publicity materials, and playing promotional videos. Introduce banking knowledge to the public through easy-to-understand and concise language, guide the public to use banking products and services scientifically and reasonably, and enhance consumers' awareness and ability to ensure the safety of funds and property.