Luxury jewelry slogan

"Twenty-three, sweet potato sticks" and "The New Year is coming, and the taste of the year is approaching" Although there are still 7 days to go before the New Year, many netizens in China still think that "the taste of the year is getting weaker and weaker". However, what I didn't expect was that "China Red" floated on the French football first-class league, and the strong flavor of the year attracted people's attention!

The slogan at the home of Greater Paris wishes the year of China. Source: psg Twitter

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Say goodbye to the early years! Good luck in the Year of the Tiger in Bali.

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the Spring Festival; Chinese New Year

Messi, Mbappé, Ramos, Di Maria, Virathit ... On the eve of the Spring Festival in the Year of the Tiger, Ligue 1 ushered in the 22nd round. Paris Saint-Germain, the "leader" of French Ligue 1, secretly "made things" and organized players to put on "China Edition" jerseys in advance to congratulate China on the Year of the Tiger, which not only surprised the audience, but also made China fans shine.

Before the game, all the players' China uniforms were in the locker room. Source: psg Twitter screenshot

On the field, the big Parisian players wearing China jerseys have always had the advantage.

Mbappé is on the court. Source: psg Twitter

Messi is on the court. Source: psg Twitter

While enjoying the wonderful game, people found that China Red was floating on the big screen of the stadium, the stands of the stadium and the advertisement columns on the side of the stadium, and a greeting message was printed. The whole stadium was screened by the Year of the Tiger, beaming!

Prince's Park in Paris issued a blessing slogan. Source: Twitter screenshot

It turns out that this is the "China Day" organized by the Chinese Embassy in France and the French Professional Football League. This is the second year in a row that the China element has appeared at the Prince's Park Stadium in Paris, the home of Paris Saint-Germain.

Huge Chinese banners are hung in the stands at the home of Grand Paris to extend New Year greetings to the people of China.

Source: China News Agency

There is also a red poster of the Year of the Tiger hanging in the stands, which reads "Paris Saint-Germain wishes China fans and friends a good year of the Tiger!" Waiting for the people of China, send blessings to the fans. The same Chinese subtitles are also displayed on the electronic screen of the stadium, which is a happy Spring Festival atmosphere.

Blessing slogan. Source: China News Agency

Greeting information printed on the electronic screen. Source: European Times

Paris Saint-Germain President Nasser and Lu exchanged souvenirs. Source: China News Agency

Lu said that cooperation in the field of sports has no national boundaries, and sports has brought the feelings of the two peoples closer. He also sent China New Year greetings to China and French fans, and hoped that everyone could beat COVID-19 and return to normal life in the new year.

Ambassador Lu presented Chinese paintings to President Akrefi. Source: European Times

The pianist Lang Lang also attended the "China Day" that night. He won the shirt of Paris Saint-Germain 10 with his name on it, and shared his experiences and joys on social media.

China Day activities. Source: psg Twitter

Source: Webpage screenshot

Thanks to the good luck brought by the China element, Paris Saint-Germain beat Lance 4-0 at home in the evening game and held the first place in the Ligue 1 standings.

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Chinese New Year, the French are serious!

year

the Spring Festival; Chinese New Year

Watching the lively scene of "Celebrating the Year of China" on the field, some overseas audiences who watched the live broadcast of the event also sent their blessings. Some netizens in China lamented that "this wave of annual flavor came off guard, and I feel that the French are much more serious than the China people in the New Year ~"

Indeed, the French attach great importance to the Spring Festival in China every year. On October 22nd, 65438/KLOC-0, France Post issued a set of two stamps for the Year of the Tiger.

French Year of the Tiger stamp. Source: Xinhua News Agency

This time, there are two commemorative stamps of China Lunar Year of the Tiger: one of them has a face value of 65,438+0.16 euros, and the face value is a magnificent tiger sitting quietly on a red background, symbolizing strength; The other one, with a face value of 1.65 euros, is a tiger standing on a blue background, symbolizing hope.

French Year of the Tiger stamp. Source: Xinhua News Agency

Lu said at the ceremony that the zodiac is an important part of China folk culture. Tiger is the "King of Animals" in China, a symbol of justice, majesty and strength, and it also witnessed the extraordinary efforts made by the people of China to protect biodiversity and live in harmony with nature.

This set of stamps was designed by French China painter Chen Jianghong. This is the fourth set of Zodiac stamps designed by Chen Jianghong for French Post.

French Year of the Tiger stamp. Source: Xinhua News Agency

Regarding the design concept of the zodiac stamps, the painter said, "I hope more China artistic elements and stories can be integrated into that small box to convey China culture in a more poetic and interesting way."

Besides, French businessmen who are committed to the China market will not miss the Spring Festival, the marketing opportunities. We have seen the ingenuity of major luxury brands.

The first is French Hennessy Cognac. Together with China contemporary artist Zhang, we look forward to "Wind and Water" with "Poetry and Wine Meet Tiger" as the wine label.

In a V.S.O.P bottle. Source: Hennessy

Hennessy X-Zhang quick-drying activity. Source: Webpage screenshot

The other is fresh, a skin care brand owned by LVMH Group in France. This year, it cooperated with MOLLY, the "star" of POP MART, a trendy cultural and entertainment brand in China, to launch a limited beauty gift for the New Year in 2022-Molly Hu Meng's collection of fresh black tea series, which seems to be preparing to harvest a wave of leeks.

Source: official website screenshot

Whether it's football, stamps, wine or skin care products, I hope to take advantage of the upcoming Year of the Tiger. In this way, I think the French who spend the Spring Festival seriously are quite cute, don't you think?