The classic slogan of the bar

Throughout the development of liquor industry in recent years, it is not difficult to find that the pattern has quietly changed unconsciously. Many emerging brands have attracted the attention and favor of more and more young people with their distinctive and unique cultural characteristics. The slogan "There is a river in the south and a river in the north" fully affirmed the Jianghu status of these two brands. Among them, Liang Daxia Liquor Industry, founded on 20 17, is a well-deserved dark horse in liquor industry in recent years. Although young, but heavy, more personality.

The power behind Liang Daxia's liquor is even more talked about by people: the comprehensive cooperation with the old Chinese brand Yongfeng Shaofang ensures the orthodox origin and high quality. The combination of tradition and contemporary, the ingenious connection between history and pioneers, and the help of two national wine tasting masters also doomed the bright and smooth development track of the brand.

Gao Lianhua and his wife, who love each other deeply, are known as the "condor heroes" in China liquor industry. Born in the same year, they entered the liquor industry at the age of 19, and began to learn from the most basic knowledge step by step. As we all know, brewing liquor is not an easy job, especially forty years ago. Due to the immature technology and imperfect system, efforts and painstaking efforts are needed, and rich and skilled business skills are needed.

From the encounter of Beijing Erguotou Winery, the couple have been working together for 38 years, both lovers and colleagues, lovers in life and good partners in work. With the spirit of not being afraid of hardship and fatigue, and out of their heartfelt love for the liquor industry, the two men persisted in the long years without hesitation. Through continuous learning and improvement and serious study of technology, * * * has written one legendary classic after another in China liquor industry. Yongfeng winery, drunken Liuxia, Jingwang ... These famous products developed by the couple after 40 years of poverty also witnessed their stronger love.

Capable and talented people will never be buried and disappointed. On September 9th, 20 15, at the age of 60, the Erguotou wine jointly developed by the two old people won the "Gold Award" in the China (Guiyang) Brussels International Spirits Grand Prix. Holding the award known as the "Oscar" in the liquor industry, Gao Lianhua and his wife are filled with emotion-time flies, and they seem to have begun to realize that the appeal of the liquor industry to young people seems to be getting weaker and weaker, and it is urgent to make some changes to the status quo.

Until a liquor industry forum, Gao Lianhua and his wife met Fu Zhigang, the founder of Liang Daxia brand, and had a profound conversation. The idea of combining China's traditional chivalrous culture with liquor culture has sprouted in Fu Zhigang's mind for many years, and the two old people also highly affirmed his views. The two sides hit it off and decided to create a liquor with both quality and connotation.

Fu Zhigang, born in 1980s, is young, energetic and experienced in the market. Before he formally founded Liang Daxia's wine industry, he had made numerous preparations. One of the most important points is that Gao Lianhua and the contributing couple were invited to test the taste and quality of the wine. In the process of more than 20 adjustments before and after the product, in order to get a real and effective experience, Fu Zhigang gave full play to the attitude of "Shennong tasting a hundred herbs", led the core employees to taste together, and Qi Xin made concerted efforts to ensure each level.

Not only that, Fu Zhigang, the founder of Xia Liang, also built a distinctive amber glass bottle with bright yellow packaging by virtue of his market experience in the 12 industry, which instantly stood out at the terminal white edge station. Even launched the "Jianghu Tavern" project, which combines ancient taverns with martial arts elements, with highly recognizable colors and unique brand culture, and instantly stands out among countless offline stores.

With the rich experience of Fu Zhigang, the founder of 12, Liang Daxia wine, a pure grain wine with "old Chinese brand and new Beijing taste", was finally born. It has developed rapidly in the past three years, with a valuation of more than 500 million, and successfully entered the markets of many districts and counties such as Beijing, Changsha and Hubei. This growth trend has a great momentum of catching up with Jiang, a senior. Have you ever drunk this unique "Jianghu Chivalrous" Xia Liang white wine?