Good wine is not afraid of deep alleys. What kind of marketing concept does it belong to?

1. Good wine is not afraid of the deep alley.

Good wine is not afraid of deep alleys. Good wine is not afraid of deep alleys. What's the next sentence?

Real gold is not afraid of stove fire, and wine is not afraid of alley depth. Good wine needs no bush. This means that if the wine is well brewed, even in a deep alley, someone will come to taste it.

Once the Chen cellar is opened, drinkers will not be afraid to step on it because the alley is deep, and they will eventually find it. Also known as "good wine is not afraid of the depth of the alley", this is a folk proverb that has been circulated for thousands of years and has the characteristic culture of China.

It means that things or products are very good, even if it is difficult to find them without marketing and advertising, people (consumers) will know about them and consciously exert their enthusiasm and initiative to find them. Now it has become a controversial marketing term, as opposed to "the fragrance of wine is also afraid of the depth of the alley."

This sentence is complete: real gold is not afraid of stove fire, and wine is not afraid of alley depth. Look at another question from another angle: Who can smell the wine deep in the alley? Good wine also needs packaging and publicity.

In the information age, we can't passively wait for the discovery of an accidental passerby.

Good wine needs no bush. What's the next sentence?

Real gold is not afraid of stove fire, and wine is not afraid of alley depth.

The aroma of wine is not afraid of the depth of the alley: it means that if the wine is well brewed, even in a deep alley, someone will smell it and come to taste it. Once the Chen cellar is opened, drinkers will not be afraid to step on it because the alley is deep, and they will eventually find it. Also known as "good wine is not afraid of the depth of the alley", this is a folk proverb that has been circulated for thousands of years and has the characteristic culture of China.

It means that things or products are very good, even if it is difficult to find them without marketing and advertising, people (consumers) will know about them and consciously exert their enthusiasm and initiative to find them.

Now it has become a controversial marketing term, as opposed to "the fragrance of wine is also afraid of the depth of the alley."

This sentence is complete: real gold is not afraid of stove fire, and wine is not afraid of alley depth.

Look at another question from another angle: Who can smell the wine deep in the alley? Good wine also needs packaging and publicity. In the information age, we can't passively wait for the discovery of an accidental passerby.

Good wine is not afraid of the origin and allusions of the deep alley?

"Good wine is not afraid of the depth of the alley" has long been a folk saying, but with the development of society, especially in the market economy, when supply exceeds demand, "good wine is not afraid of the depth of the alley" is probably out of date, and "good wine" has to be "sipped" in order to attract people's attention and spread widely.

Although this sentence has spread all over the country, its author and background are little known. If you want to trace the root of this sentence, you have to go back to the National Treasure Pit of LU ZHOU LAO JIAO CO.,LTD Co., Ltd.

At the head of Chengnanying ditch in Luzhou, where LU ZHOU LAO JIAO CO.,LTD National Treasure Pit is located, there is a deep and long wine shop in Ming and Qing Dynasties. There are eight manual workshops near the wine lane, and it is said that the best wine in Luzhou comes from these eight workshops.

Among them, the workshop at the end of the wine lane is the most famous of the eight manual brewing workshops, because its cellar was built the earliest. In order to drink good wine, people have to go to the innermost alley to buy it.

Legend has it that in 1873, Zhang Zhidong, a representative of the Westernization Movement in China, became a political scholar in Sichuan. He came to Luzhou, drinking and writing poems along the way. As soon as he got on the boat, he smelled a smell of wine. He was relaxed and happy, so he asked the servant to bring him wine.

Who knows that the servant walked all morning, and at noon, Zhang Zhidong was hungry and thirsty, only to see the servant trotting in with an altar of wine in a panic. In a rage, the servant opened the jar and the smell of wine was refreshing. Zhang Zhidong even said good wine, good wine, so he took a sip and felt sweet and refreshing, so his anger subsided. He asked, where are you calling from? The servant answered at once. I heard that the wine in Wenyongsheng workshop in Yinggoutou was the best, so I went to Catherine, turned a corner, crossed a long wine lane and went to the last Wenyongsheng workshop to buy wine.

Zhang Zhidong nodded and smiled: it's delicious, not afraid of the deep alley. Wen Yongsheng is the trademark name of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. in Qing Dynasty, and it was called Shu Juyuan in Ming Dynasty. After eight generations, the Shu family finally moved and sold the wine cellar to the Wen family.

The Wen family experienced 14 generations, so LU ZHOU LAO JIAO CO.,LTD co., ltd had a history of 22 heads in Ming and Qing dynasties. Until the public-private partnership after liberation.

Now, the winding distillery has also been built into the grand National pits square, but the story of "Good wine is not afraid of the deep alley" flies out from here, accompanied by the aroma of LU ZHOU LAO JIAO CO.,LTD Co., Ltd., which permeates the whole history of famous wines in China.

The good smell of wine is not afraid of the deep alley.

Pro: Good wine is not afraid of the deep alley (Lianyungang) Counter: Good wine is afraid of the deep alley (Xuzhou) [Pro]: Thank you, Chairman! Hello, judges, distinguished guests and debaters! We think that "good wine is not afraid of the depth of the alley" for the following reasons: 1. As the saying goes, something that has existed for so long must have its own cycle.

As the saying goes, "the fragrance of wine is not afraid of the depth of the alley", which means that if the wine is well brewed, even in a deep alley, someone will smell it and come to taste it. As soon as Chen cellar is opened for thousands of miles, it is necessary to make great efforts in brewing in order to really attract drinkers (consumers) so that they will not be afraid to step into it because of the deep alley.

Consumers are most concerned about the quality and low price of products, that is, the quality and price of products. However, there are two shortcomings in the advertisements of manufacturers that cost a lot of money: (1) The comprehensive strength (especially financial resources) of manufacturers is limited, which is a definite constant.

(2) Even the production cost of advertisements is included in the cost of products, and consumers need to pay for it. According to statistics, the cost of advertising is as high as 70% in records and cosmetics.

3. Can advertisements fully convey information? Does it convey comprehensive information? Does it violate the right to know of mass consumption? At present, false advertisements abound in real life. They abuse compliments to deceive consumers into overestimating the performance, quality and efficacy of advertised goods. Therefore, we think: "Good wine is not afraid of the deep alley" [Moderator]: Ask the other party to argue the post [Opposite party]: Hello, judges, teachers and other debaters: First of all, Xuzhou Radio and TV University congratulates the opening of the online debate competition for law undergraduates in open education in our province.

Our point of view is: good wine is afraid of the deep alley. "Good wine is not afraid of the deep alley" is a common saying, but in today's society, this sentence should be nonsense, and good wine needs packaging and publicity.

This is not the depth of the alley, but where it is. In the information age, we can't passively wait for the discovery of an accidental passerby.

Good wine needs the smell of wine, and it also needs to find a nose with the smell of wine, and what we have to do is to push good wine into the effective sniffing range of the nose. Of course, "good wine" is the basis of our view. Without quality assurance, no amount of publicity and packaging is empty talk.

Compare wine to talents, and when it comes to talents, people will think of Bole. How many people will really understand "Maxima" through the ages? It is not subconscious self-packaging and self-promotion. Of course, the reason why they can call themselves "swift horses" is also because they believe that they are talented people. They have real skills and are extraordinary.

They use wisdom to make themselves better in front of the same people, so that others can trust them and be reused by others. Borrowing ancient metaphors, such as "Visiting a thatched cottage", "Jiang Taigong fishing" and "recommending himself" in The Romance of the Three Kingdoms, I suddenly realized that good wine is not afraid of the deep alley. Are you quietly waiting for the products with good quality and low price to be snapped up? Convinced that "wine is not afraid of the depth of the alley" is the truth? Although as the saying goes, "Good wine is not afraid of the depth of the alley", this is only to emphasize the supremacy of commodity quality, and this concept only comes from traditional society.

From a modern point of view, this sentence is too inefficient and competitive. Although "good wine is not afraid of the depth of the alley", we should let as many people know about "good wine" as possible as soon as possible before we can buy "good wine".

At the same time, it can take the initiative to occupy the market, thus being in a favorable position in the fierce competition. So our point of view is: good wine is afraid of the deep alley.

[Moderator]: Please argue [Zheng Fang]: "Good wine is not afraid of the depth of the alley" has long been a popular saying among the people, and it has been integrated into the national, regional and vigorous folk culture of China. It means that even if it is difficult to find a good thing, people will try their best to find it. This sentence has spread all over the country.

There is no need to worry about the "good wine deep alley" in America. There are many headhunters in America. As long as you are really talented, headhunters will invite you to a better position uninvited. The talent evaluation mechanism in America is very good. Even if you don't show up at ordinary times, the school or company will invite an external evaluation team to evaluate your performance, and these people are very fair.

In this case, it doesn't matter whether the alley is deep or not. What matters is whether you are a good bottle of wine. Although the American "show" culture may make some people successful, as long as you are a good American wine, you must not worry about being buried.

Advertising is not conducive to mass consumption [Moderator]: Ask the opposing party to demonstrate and post [Opposing party]: First, point out a conceptual mistake of the opposing party. When we say "good wine is not afraid of the depth of the alley", we don't simply say that exaggerated advertisements are used as a cover. Our view is based on excellent quality first, and then on publicity. Advertising is only a narrow understanding of propaganda.

Moreover, the record and cosmetics mentioned by the other debater are special commodities, and their prices include not only the value of the commodity itself, but also the value of the fashion information carried by the commodity, so they are not universal and cannot be used as strong arguments. Secondly, the other debater switched the topic we discussed today and narrowed the scope. By "good wine", we mean all high-quality things, not just commodities.

[Moderator]: Please put three arguments in the square [Moderator]: Why are there two arguments in the square? [Fang]: We say that "good wine is not afraid of the depth of the alley", and the key is that the products should have good quality. Secondly, we are not opposed to moderate advertising. Advertising is good for mass consumption, but consumers are too tired to spoil it. Can you do more actual advertising and less false ingredients? We can even do "honest advertising" and let commodity users advertise themselves. In fact, a good consumer product is more powerful than advertising.

I hope that advertising can reduce some costs as much as possible, so that businesses can spend more money on product development, so that there may be more products suitable for consumers. What other debaters say is "quality first, then publicity", which is exactly our view that "good wine is not afraid of the depth of the alley".

[Moderator]: Please argue against the post [Positive]: Maybe it is not a Lianyungang player, please ask the moderator to help him out! [Counterparty]: headhunting company.

Good wine is not afraid of deep alleys.

Counterparty: Good wine fears deep alley [Counterparty] Dear judges and teachers, hello to debaters: First of all, Xuzhou TV University congratulates the opening of the online debate competition for law undergraduates in open education in provincial universities. Our view is that good wine is afraid of the deep alley. "Good wine is not afraid of the deep alley" is a common saying. But in today's society, this sentence should be nonsense. Good wine needs packaging and publicity. This is not a question of the depth of the alley, but a question of where the alley is. In the information age, we can't passively wait for an accidental past. Good wine needs good smell. What we have to do is to push the good wine into the effective sniffing range of the nose. Of course, "good wine" is the basis of our view. Without quality assurance, no amount of publicity and packaging is empty talk. When it comes to talents, people will definitely think of Bole. How many people will really understand "Maxima" through the ages? Not subconscious self-packaging, self-promotion. Of course, the reason why they can call themselves "swift horses" is also because they believe that they are talented people. They have real abilities and extraordinary advantages. They use their wisdom to make themselves better in front of their peers, so that others can trust them and be reused by others. Use the past to describe the present, such as "three visits to the cottage", "Jiang Taigong fishing" and "self-recommendation". Are you quietly waiting for cheap products to be "snapped up"? Convinced that "wine is not afraid of the depth of the alley" is the truth? Although as the saying goes, "good wine is not afraid of the deep alley", I just want to emphasize the supremacy of commodity quality. Moreover, this concept was born only in traditional society. From a modern perspective, this sentence lacks the concept of efficiency and the sense of competition. Although "good wine is not afraid of the depth of the alley", we should let as many people know about "good wine" as possible as soon as possible before we can buy "good wine". At the same time, it can actively occupy the market. Therefore, our view is: good wine is afraid of the deep alley. [Counterparty] First, point out a conceptual error of the opponent. When we say "good wine is not afraid of the depth of the alley", we don't simply mean using exaggerated advertisements to distract attention. Our view is that quality comes first and publicity comes second. Advertising is only a narrow understanding of propaganda. Besides, the records and cosmetics mentioned by opponents are a special kind of goods. Their prices include not only the value of the goods themselves, but also the value of the fashion information carried by the goods. This is not universal. Can't be used as a strong argument. Secondly, another debater changed and narrowed down the topic we discussed today. By "good wine", we mean all high-quality things, not just commodities.

. .

Good wine is not afraid of deep alleys.

Counterparty: Good wine fears deep alley [Counterparty]: Hello, judges and teachers, debaters:

First of all, Xuzhou TV University congratulates the opening of the online debate competition for law undergraduates in open education in provincial schools.

Our point of view is: good wine is afraid of the deep alley. "Good wine is not afraid of the deep alley" is a common saying. But in today's society, this sentence should be a ghost story. Good wine needs packaging and publicity. This is not a question of the depth of the alley, but a question of where the alley is. In the information age, we can't passively wait for the discovery of an accidental passerby. Good wine needs good smell. What we need to do is push it to the nose.

Compare wine to talent. When it comes to talents, people will think of Bole. How many people will really understand "Maxima" through the ages? Not subconscious self-packaging, self-promotion. Of course, the reason why they can call themselves "swift horses" is also because they believe that they are talented people, have real skills and have something extraordinary. They use wisdom to make themselves better in front of their peers, make others trust them, be reused by others, and use the past as a metaphor for today. For example; Three Visits to the Cottage, Jiang Taigong Fishing, and Self-recommendation-taste the real flavor. Suddenly realized: isn't good wine afraid of the deep alley? Are you quietly waiting for the products with good quality and low price to be snapped up? Convinced that "wine is not afraid of the depth of the alley" is the truth?

Although as the saying goes, "good wine is not afraid of the deep alley", I just want to emphasize the supremacy of commodity quality. Moreover, this concept was born only in traditional society. From a modern perspective, this sentence lacks the concept of efficiency and the sense of competition. Although "good wine is not afraid of the depth of the alley", we should let as many people know about "good wine" as possible as soon as possible before we can buy "good wine". At the same time, it can actively occupy the market. for

Therefore, our view is: good wine is afraid of the deep alley. [Opponent]: First, point out a conceptual mistake of the opponent. When we say "good wine is not afraid of the depth of the alley", we don't simply mean using exaggerated advertisements as a cover. Our view is that quality is excellent first, and then publicity. Advertising is only a narrow understanding of propaganda. Besides, the records and cosmetics mentioned by opponents are a special kind of goods. Their price includes not only.

Secondly, another debater switched and narrowed down the topic we discussed today. By "good wine", we mean all high-quality things, not just commodities.

Good wine needs no bush. How to use the principle of public relations to analyze

The phrase "Good wine is not afraid of the depth of the alley" has long been a popular word among the people, and has been integrated into the ethnic, regional and vigorous folk culture of China. It means that even if it is difficult to find a good thing, people will try their best to find it. This sentence has spread all over the country. It is true that good wine is not afraid of the deep alley. Don't worry about the deep alley of good wine in America. There are many headhunters in America, as long as you are really talented. Headhunters will come uninvited and invite you to a better position. The talent evaluation mechanism in America is very good. Even if you don't show up at ordinary times, the school or company will invite an external jury to evaluate your performance. These people are fair. In this case, it doesn't matter whether the alley is deep or not. What matters is whether you are a good wine or not. Although the American show culture may make some people successful, in America, as long as you are a good wine, you absolutely don't have to worry about being buried. Advertising is not conducive to mass consumption [Fang]: When we say good wine, we are not afraid of the deep alley. The key is that the products should have good quality. Secondly, we are not opposed to moderate advertising. Advertising is good for mass consumption, but it is too tiring for consumers to spoil it. Can there be more real advertisements, less false elements and even honest advertisements? Let commodity users advertise themselves. In fact, a good consumer product is more powerful than advertising. We are eager for advertising to reduce some costs as much as possible, so that businesses can spend more money on product research and development, so that there will be more products that may be suitable for consumers. Other debaters say that quality comes first, followed by publicity, which is our view. Good wine is not afraid of deep alleys. [Fang]. We are here today to tell you that we are not here to eliminate advertisements, nor are we here to be hostile to advertisements, nor are we here to be hostile to businesses. Manufacturers want to sell them and consumers want to buy them. For manufacturers, what they want is to make money in consumers' pockets. How can we make money? I will make it as good as my goods, but not so good. We need to understand that I will make it better. We are not here to be hostile to businessmen. We just told you to be careful. We should be careful what the matchmaker says and the candidate's lines. Similarly, moderate advertising is necessary, but the most important thing is the quality of products. Good wine is a metaphor: for individuals, as long as they strengthen their self-cultivation, improve their quality, taste, study and Excellence, they can put their gold anywhere. As far as an enterprise is concerned, it pays attention to quality, keeps its promises, abides by laws and disciplines, keeps innovating, and always walks in the forefront of society. Therefore, it is also a good wine that is not afraid of the deep alley, and people will come in an endless stream. The reason why we are not afraid of the depth of the alley is that Chinese wine culture has a long history of thousands of years, and people know the brewing technology, raw materials, wine, quality and taste like the back of their hands. We all know Lianyungang. As long as the jar cover is opened, Fiona Fang can feel its unique fragrance. What's more, drinkers are very inspired by this fragrance, so no matter how deep the alley is, it is always impossible to restrain the fragrance of wine. The quality of products and excellent quality, plus the alley itself is an advertisement, rely on its own excellent and reputation. Quality is the internal cause, and advertising is the external cause. Therefore, good wine is not afraid of the deep alley.