How can companies do a good job in monitoring public opinion?

The methods for enterprises to monitor public opinion are as follows:

1. Develop plans Enterprises need to combine reality and formulate feasible and detailed judgment standards and early warning plans based on different types of public opinion events to prevent Otherwise, when a public opinion crisis occurs, we can respond to it in an orderly and well-founded manner.

2. Timely communication During public opinion monitoring and when a public opinion crisis occurs, close communication with relevant government departments, authoritative institutions, experts and scholars must be maintained. At the same time, enterprises can use the media to maximize the support of the media, use social media, public accounts and other platforms to change targets in a timely manner, publish the most timely and authoritative information, influence the direction of online public opinion, suppress the noise, and make the online public opinion Information attention gradually turned cold.

3. Public opinion crisis response training Understand the importance and necessity of handling public opinion crises in the new media environment, further master the basic principles and methods of handling public opinion crises, improve public opinion response and crisis management capabilities, and provide In the future, we will lay a solid foundation for improving the level of online public opinion publicity and management of the organizational system.